Note: No martial art outfits needed to become a content marketing master.
Content marketing is a buzzword that you probably hear over and over. But is it a strategy that you ultimately want to adopt for your business? When done right, it’s absolutely awesome. When pursued half heartedly — not so much. Don’t feel like you need to reinvent the wheel. Here are 11 reads from top thought leaders to help you master content marketing.
This article from The Content Marketing Institute provides a breakdown of the marketing strategy, what investment you should expect to make, who’s doing it, and what returns you should expect to see.
Here’s a breakdown of why content marketing is important: for establishing authority, integrating with social media, search engine optimization, lead generation, and lead nurturing. Adhere Creative, a Houston-based inbound marketing firm explains why content marketing is one of the most important ways to connect with your core audience.
Okay, so you’re convinced that you want to get started in building out a content marketing strategy. Now what? This article from Search Engine Watch will tell you exactly what you need to get started. You need more than just fun topics to write about — you need to integrate your strategy with your SEO goals to actually bring prospects in.
Content marketing is not like writing a personal journal. You can’t just spew a bunch of ego-centric ideas into a stream of consciousness thread. From the first sentence to the last, you need to provide value to your website visitors. That means answering a question, solving a problem, or teaching someone a new skill. Don’t just sit around talking about your brand because nobody really cares. That being said, you do need to integrate your content strategy with your company’s sales goals. It’s ultimately a balancing act.
Even colleges are hiring marketing officers to help get their marketing messages heard, according to Kylie Jane Wakefield of the Contently Blog. There are some very creative ways that top institutions are reaching the general public. Berkeley’s on iTunes, for instance. Syracuse lets students run its social media strategy. And Harvard maintains a YouTube channel with a whole lot of subscribers.
If you want to do it right, blogging is a skill that you absolutely can’t take for granted. You wouldn’t start a business without a business plan, right? If you want people to actually read your blog, you need to produce great content. And great content requires forethought with plenty of strategic planning.
Think that you need to write the world’s next greatest novel every time you blog? If that’s your attitude, it’s almost definitely holding you back from operating as efficiently as possible. If you write just one successful blog post, you’ll be able to write many more. Pick one thing. Be an expert. Reuse and reframe your best ideas. Without a doubt, your readers will keep coming back for more.
Especially for small businesses, the idea of pitching journalists is downright scary. What if they don’t listen to your story, and what if you can’t get any press? The good news is that there’s always somebody else. You just need to be strategic, confident, and cool. Don’t be discouraged. Keep trying, and you’ll eventually get on the right person’s radar .
Here are a couple pages devoted to the best of the best strategy from online dating site OKCupid. No matter your business (or perspectives regarding online dating), you will learn a lot from this fun and popular brand.
You’ve probably seen a lot of examples of what to do well, but here’s an explicit lesson in what you absolutely – should not – never ever do. Don’t be selfish, don’t ignore your audience, don’t forget to distribute, and don’t become an SEO farm. The biggie? Don’t move forward without a strategic plan — your efforts will simply fall flat.
SEO as a marketing discipline has been in flux over the last few years. A strategy that has held strong, however, has been keyword research. Do you think that we’re finally at a point where keyword research is becoming obsolete? Hubspot blogger Hartley Brody seems to think so.
There you have it — an 11 post crash course in your first steps to master content marketing.
Which posts were your favorites?
What other topics and concepts would you like to see covered? Read anything else awesome lately?
Share your feedback in the comments below!