Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

By | Content Marketing, eCommerce | No Comments

eBooks, buying guides and blog posts are solid, dependable ways to generate revenue. Content has always been a great revenue generator for eCommerce businesses. That hasn’t changed much over the years; what does change, though, is how that content is packaged and presented to potential customers.   We’ve moved from simple keyword-filled posts to thoughtful, inspiring content, and videos, podcasts…

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21 holiday marketing campaign tactics

21 Holiday Marketing Campaign Tactics for Success — 2017 Edition

By | Conversion Optimization, eCommerce, Inbound Marketing | No Comments

The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…

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How to Determine if Influencer Marketing is Helping Your Business

How to Determine if Influencer Marketing is Helping Your Business

By | eCommerce, Influencer Marketing | One Comment

You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…

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Guide to Pricing Your Retail Products Correctly During A Sale

Guide to Pricing Your Retail Products Correctly During A Sale

By | eCommerce | No Comments

A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and product development teams, your marketing message, advertising game plan, and products are ready to go. But what…

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How to Produce Attractive Content that is a Step Above the Rest

How to Produce Attractive Content that is a Step Above the Rest

By | Content Marketing | No Comments

Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and smart work will allow you to effectively accomplish your goals. Answering some questions about what…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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Page Optimizations for Effective Facebook Posts

By | Social Media | No Comments

Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that…

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Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

By | eCommerce | No Comments

“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…

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