Why Your eCommerce Business Needs A Product Diversity Strategy

Why Your eCommerce Business Needs A Product Diversity Strategy

By | eCommerce | No Comments

In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things…

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Beginners Guide: What You Need to Know About Google Shopping Ads

Beginners Guide: What You Need to Know About Google Shopping Ads

By | Content Marketing, Influencer Marketing | No Comments

Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals to hook customers actively looking for products like yours. Businesses are quickly catching on to…

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eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

By | eCommerce, Email Marketing | No Comments

Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…

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4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

By | Conversion Optimization, eCommerce | No Comments

The biggest shopping event of the year isn’t far away, and online retailers are working fervently to put the finishing touches on their Black Friday/Cyber Monday campaigns. Your competitors are working just as hard — if not harder — than you are, which makes your marketing preparations that much more important. A lot of merchants make one critical mistake during…

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Guide to Using Influencers During the Holidays

By | eCommerce, Influencer Marketing, Social Media | No Comments

As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…

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Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

By | Content Marketing, eCommerce | No Comments

eBooks, buying guides and blog posts are solid, dependable ways to generate revenue. Content has always been a great revenue generator for eCommerce businesses. That hasn’t changed much over the years; what does change, though, is how that content is packaged and presented to potential customers.   We’ve moved from simple keyword-filled posts to thoughtful, inspiring content, and videos, podcasts…

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