Augmented Reality – AR for short – will continue to gain momentum in the coming years. A lot of that excitement recently is thanks to Apple CEO Tim Cook saying that AR will be, “almost like eating three meals a day. It will become that much a part of you.” That quote comes from a Bloomberg Technology article that dives…
You really only have two options to increase sales. Drive more traffic to your website or convert more of your existing traffic into paying customers. The next step to take is to get those customers to purchase again and become a loyal customer. This has more to do with your overall business model and how you differentiate your brand among…
Since we do a lot with social media, we thought it’d be fun to write a blog post series that tells you how to grow your eCommerce business using social channels. So to start this series off, let’s talk about Pinterest. Why eCommerce Businesses Should Be on Pinterest Pinterest has more than 150 million active users, and on average Pinterest…
Based off average industry trends, it’s highly likely that your eCommerce store is only generating 1/3rd of the sales revenue it’s capable of. According to Shopify, 67.45% of all carts are abandoned before a customer finishes the sales process at your online store. That means 67 out of every 100 people who put items in a cart on your site…
All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Google Analytics provides troves of actionable data that’ll help grow your online store’s revenue. From identifying the pages on your site that result in the best conversion rates to finding drop-off points, Google Analytics data is a must-have for all Shopify users. With that in mind, let’s look at the steps you need to take in order to get Google…
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or less. 40% of consumers leave a site whose pages take…
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