Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…
Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that…
“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…
Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…
I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…
Setting up shop online is only half the battle for an ecommerce business. After the exciting setup phase comes the demanding early expansion, as you struggle to get your brand in front of as many eyes as possible and encourage the traffic that will keep you going and establish your brand as something special in the digital ocean. To keep…
It’s 2017. By now, we all know how important good site design is, especially when it comes to reducing abandoned carts for eCommerce sites. However, creating an amazing site is never ending. As shopping habits change eCommerce merchants have to adapt their site design to meet the demands of their consumers. Today we’ll take a look at five good eCommerce…
We just finished watching August’s BigCommerce Town Hall and there are a lot of things to get excited about. Here’s what was announced and how it will help ecommerce stores using the platform. BigCommerce Multi-Storefronts Functionality The feature that has us most excited is Multi-Storefronts Functionality. Anybody who has had to jump back and forth between managing multiple stores on…
Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those increased open rates and loyal customers. Email Marketing Best Practices If you’re looking to…
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