by greg | Jan 9, 2020 | eCommerce, PPC
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
by greg | Jan 8, 2020 | eCommerce
As most entrepreneurs know, running and growing a successful business requires you to always be on top of your game. When it comes to eCommerce, the internet has given us access to a lot of studies and statistics that can help drive decision making. Of course, with...
by greg | Nov 27, 2019 | eCommerce, Social Media
What is the best audience size for facebook ads? Generally speaking, the best audience size for facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of Facebook and Instagram users in the United States) or as few...
by greg | Nov 26, 2019 | Conversion Optimization, eCommerce
2020 is just around the corner, and at this point, almost everyone has some sort of eCommerce operation—whether it’s on Amazon or through your website. Most vendors have gotten savvy enough to use Facebook and Google Ads, while also tapping into the power of social...
by greg | Nov 23, 2019 | eCommerce, PPC
If you have a Shopify site and don’t have a Google Shopping campaign set up but don’t quite know what steps to take next, you’ve come to the right place! We’ll go through the process from start to finish in the information below. What is Google Shopping? Google...
by greg | Oct 17, 2019 | eCommerce
In our opinion at Stryde, Shopify is THE premier eCommerce platform. One of the biggest reasons Shopify is the go-to for online retailers is due to their large number of integrated apps for increasing sales and optimizing revenue. Because we work so closely with lots...
by greg | Oct 15, 2019 | eCommerce
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my...
by greg | Sep 11, 2019 | eCommerce
If you’re reading this, you’re either currently selling baby or kid products or you’re looking to start an eCommerce business that sells these kinds of items. If so, your ideal customers are likely new parents or maybe even seasoned parents who have a few...
by greg | Sep 9, 2019 | eCommerce
Picture this… you’ve selected and customized a beautiful template, uploaded gorgeous product photos, developed compelling product descriptions, and set up your checkout process. You’ve created the best possible experience for your new customers, now...
by greg | Feb 25, 2019 | eCommerce, PPC
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
