All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Google Analytics provides troves of actionable data that’ll help grow your online store’s revenue. From identifying the pages on your site that result in the best conversion rates to finding drop-off points, Google Analytics data is a must-have for all Shopify users. With that in mind, let’s look at the steps you need to take in order to get Google…
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or less. 40% of consumers leave a site whose pages take…
Google Analytics is a partner every eCommerce business needs. It provides valuable insights about your website, website visitors and where they came from, and all this data helps you strategize new or better ways to attract new customers and improve conversion rates. eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce…
Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could spend the same money on something with more immediately tangible results like a Facebook ad campaign. It’s a good thing…
Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,…
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…
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