How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

By | eCommerce, Influencer Marketing, Social Media | No Comments

Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…

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How To Leverage Geo-Targeting For eCommerce Sites

By | eCommerce, PPC, Social Media | No Comments

With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…

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Your Guide to 2018 Marketing Technology Tools for Small eCommerce Businesses

By | Content Marketing, Email Marketing, SEO, Social Media, Web | No Comments

We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…

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Why Your eCommerce Business Needs A Product Diversity Strategy

Why Your eCommerce Business Needs A Product Diversity Strategy

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In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things…

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Beginners Guide: What You Need to Know About Google Shopping Ads

Beginners Guide: What You Need to Know About Google Shopping Ads

By | Content Marketing, Influencer Marketing | No Comments

Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals to hook customers actively looking for products like yours. Businesses are quickly catching on to…

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eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

By | eCommerce, Email Marketing | No Comments

Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…

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