What Are Micro-Influencers and Why Should You Work With Them?

By | eCommerce, Influencer Marketing, Social Media | No Comments

An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….

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Are You Ready for the Changes coming to Google Ads Next Month?

By | eCommerce, News | No Comments

Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new limitations on targeting and exclusion controls for Google Display Network ads. Advertisers will no longer be able to exclude mobile…

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7 Email Marketing Templates You Need To Use When You Set Up an eCommerce Store

By | eCommerce, Email Marketing | No Comments

It’s that simple: If you have an eCommerce business, you need to be using email marketing. More than 3.7 billion people use email worldwide, according to a survey by Radicati Group — that’s effectively half of the world’s population. The Pew Research Center claims than 92% of adults in the U.S. use email, with 61% of adults using it actively…

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Here’s How You Can Use Instagram’s New Shoppable Stories to Boost Your Sales

By | eCommerce, News, Social Media | No Comments

If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an Instagram story, they can tag the image or video with the products featured and provide viewers with a direct…

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Top Digital Marketing Company in SLC

By | Branding, eCommerce, SEO | No Comments

Stryde has earned recognition as the top digital marketing company in Salt Lake City, according to a new report by B2B reviews firm Clutch. Recently, Clutch released its inaugural report of the top digital marketing, SEO, and branding companies across the U.S. According to their market research, which includes client reviews, experience, and market presence. Stryde ranked #1 for top…

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Why Does Your eCommerce Business Need a Blog?

By | Content Marketing, eCommerce, SEO | No Comments

Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…

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10 eCommerce Marketing Blogs All Small Business Owners Should Read

By | Content Marketing, eCommerce | No Comments

This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of…

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How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

By | eCommerce, Influencer Marketing, Social Media | No Comments

Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…

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How To Leverage Geo-Targeting For eCommerce Sites

By | eCommerce, PPC, Social Media | No Comments

With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…

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