Your Baby Brand Is Invisible in the Places Parents Are Actually Searching

We don’t guess, our marketing strategy for your baby brand is backed by deep research & years of industry expertise.

The agency fuelling growth for baby brands like these

Sound Familiar?

More Ad Spend, Same Revenue

You’re spending more on Google Ads every month but revenue isn’t growing.

Declining Organic Traffic

You're losing rankings to bigger baby brands and retailers and you’re not sure why.

Amazon Taking Your Traffic

Amazon is dominating your branded search results and is stealing your traffic and sales.

Your Brand Missing in AI

Parents are asking ChatGPT for product recommendations like "best baby bottle sanitizers", but your brand never appears.

Wrong Agency Experience

You’ve worked with agencies that didn’t understand the unique challenges of the baby industry and couldn't generate a positive return on your investment.

"If any of this sounds like your baby
brand, you're not alone."

What We Do for Baby Brands

SEO for Baby & Kids Brands

We build topical authority around the categories your customers are searching from best organic baby formula to nursery furniture for small spaces. Our SEO strategies are built specifically for product-based baby brands competing against Amazon, big-box retailers, and other D2C competitors.

AI Search Optimization

Parents are increasingly asking ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews for baby product recommendations. If your brand isn’t showing up in these results, you’re invisible to a growing segment of high-intent buyers. We optimize your brand’s presence across AI-powered search platforms.

Paid Search for Baby Brands

We manage Google Ads campaigns specifically tuned for baby and kids ecommerce targeting the right keywords at each stage of the parent buying journey, from research to purchase. We lower your cost-per-acquisition while scaling revenue from paid search.

See What We Can Do For Your Baby Brand

Pi Baby

Learn how we helped a boutique baby retailer achieve triple-digit revenue growth and a 137% lift in ROAS through a multi-channel strategy spanning SEO, Paid Search, and Email.

Crane Baby

Learn how we helped Crane Baby build full-funnel momentum, achieving a 288% increase in site sessions and scaling Paid Social revenue by 2,741% YoY.

ERGOBABY

Learn how we helped Ergobaby identify content gaps and drive more top of funnel website traffic.

We’ve had an outstanding experience working with Stryde! Their team is incredibly attentive, always quick to respond, and genuinely invested in helping us grow. What sets them apart is their ability to consistently come up with fresh, creative strategies tailored to our brand. Since partnering with them, we’ve seen a significant improvement in our ROAS - a clear sign that their approach works. If you're looking for a digital marketing agency that brings results and new ideas to the table, we highly recommend Stryde.

The team at Stryde has been great to work with in growing our baby brand. They provide great communication (I always know what's going on and why). They deliver steady results. and generates a good long term ROI.

If I could leave 10 stars I would! I have worked with 15+ different marketing agencies over the last 10 years from all over the country and the Stryde team are the first ones I've worked with who have been proactive and responsive and have given me the ability to not keep a constant eye on my ad accounts. They actually care about you and your business/brand. They bring helpful, actionable ideas to every meeting and helped us improve our ROAS on Google. I would recommend them to anyone who has felt frustrated in the past and is questioning whether working with another agency is worth it. From the very beginning, the team demonstrated a deep understanding of our industry and tailored their strategies to suit our specific goals. Throughout the entire process, the communication with Stryde has been outstanding. They have been highly responsive, addressing any concerns or queries promptly and providing regular updates on the progress of our projects. Their professionalism and expertise have given us peace of mind, knowing that our digital marketing efforts are in capable hands.

Is Your Baby Brand
Visible to Parents?

Millions of parents now ask ChatGPT, Gemini, and Perplexity in addition to Google’s AI Overviews for product
recommendations before they ever click a search result.

AI Search Visibility

Millions of potential customers are now asking AI platforms like ChatGPT about the exact baby products that you sell before ever clicking on a Google search result.

Enhanced Product Search

Searches like "best forward facing baby carriers for newborns" generate ready-made brand recommendations and easy shopping.

Built for AI-Driven Search

If your baby brand isn't being referenced in ChatGPT (and others) or in Google AI Overviews, your competitors are getting visibility and probably the sale.

Stay Ahead of Rivals

Because it's so new and changing so fast, most agencies don't have a strategy for AI driven search for baby brands just like yours. We do.

Our Process For Working With Baby Brands

Free Search Audit

After our discovery call and confirming fit, we will work with you to gain access to your Google accounts. We will dig into the data and we’ll analyze your baby brand’s visibility across organic search, paid search, and AI search platforms.

Custom Strategy

Based on the audit, we build a search marketing strategy and roadmap tailored to your baby brand’s specific products, competitors, and growth goals. You’ll receive a custom slide deck and walkthrough via video conference showing exactly where you’re losing traffic and revenue and what to do about it.

Execute & Scale

If there is mutual interest in moving forward, our team of highly experienced strategists and specialists implements the strategy, reports on performance monthly, and continuously optimizes to drive compounding growth for your baby brand.

Recent Blog Post About Marketing For Baby Brands

Google AI Overviews Are Eating Your Baby Brand’s Organic Traffic – Here’s What You Need to Know & Do

TL;DR Google’s AI Overviews now appear on 48% of all searches and crush organic CTR by 61%. Baby brands get hit hardest because parents search for research-heavy, informational queries (safety, comparisons, ingredients), exactly the query types AI Overviews dominate. The

Why Your Baby Brand’s CAC Doubled (And What to Do About It)

TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C entrants competing for the same ad inventory, and declining organic traffic (which used to offset

Amazon Owns Page One for Baby Products – Here’s How D2C Brands Can Fight Back

TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries Amazon can’t serve: safety deep-dives, developmental stage content, brand values/sustainability stories, and honest product comparisons.

FAQs About Marketing For Baby Brands

Do you only work with baby brands?

We work with ecommerce brands across several verticals, but baby & kids is one of our core specialties. We have dedicated team members who understand the baby product landscape, seasonal buying patterns, and the unique challenges of marketing to new parents.

What makes you different from other agencies?

Three things: we specialize in ecommerce for baby product companies (not a generalist agency), we optimize for AI search in addition to traditional SEO and paid search (most agencies don’t), and you work directly with senior strategists, not junior account managers.

How long before we see results?

Every baby brand is a little different based on product type and competition; however, paid search can drive results within weeks. SEO and AI search optimization typically take 3-6 months to show meaningful traction, though we often see early wins within 60-90 days.

What size brands do you work with?

We work primarily with D2C ecommerce brands generating $1M-$15M in annual revenue. We’re big enough to drive serious results, and small enough that you’ll always have direct access to the people working on your account.

Connect with us Today!

Partner with us today and knockout easy wins to recoup your initial investment while building
and executing a data backed strategy to drive growth for your baby products company for years to come.

Your Baby Brand Is Invisible in the Places Parents Are Actually Searching