Your Google Ads Are Burning Cash On Window Shoppers
Most Google ad campaigns waste spend on tire-kickers and bots. We rebuild your search,shopping, and PMax to target only high intent buyers… the ones actually ready to purchase.
Average ROAS across ecommerce clients
71%
Average revenue growth
11%
Average improvement in conversion rate
Google Partner
4.9/5 Satisfaction rate
120+
Brands Managed
$100M+
Ad Spend Managed
The agency fuelling growth for brands like these
The Dirty Secret of Google Ads for Ecommerce
Google Ads can be the most powerful revenue channel for a D2C brand. It can also be the most expensive mistake. After auditing hundreds of ecommerce ad accounts, we consistently find:
- 40–60% of budget going to keywords with zero purchase intent (informational, branded of competitors, irrelevant modifiers)
- Shopping campaigns with no product feed optimization sending the wrong products to the wrong buyers at the wrong price
- Performance Max campaigns with no guardrails eating brand traffic and inflating ROAS numbers that don’t reflect true incremental revenue
- No connection between ad spend and actual revenue in the reporting vanity metrics instead of what matters
- Agencies sending monthly reports full of impressions and click data but no conversation about ROAS, CAC, or profit margin
What's Included In Our Ecommerce Google Ads Services?
Google Search Campaigns
Precision keyword targeting to capture buyers actively searching for your products. We build tightly themed ad groups, write high-converting ad copy, and continuously optimize bids and match types to maximize purchase-intent traffic while eliminating waste.
Google Shopping & Product Listing Ads
Your Shopping campaigns live and die by your product feed. We optimize every attribute titles, descriptions, images, categories, GTINs to increase impression share for high-value products and improve your Shopping ROAS.
Performance Max (PMAX) Campaigns
PMAX is powerful but risky without guardrails. We create PMAX campaigns that enhance your Search and Shopping efforts using audience signals and exclusions to drive incremental revenue.
Retargeting & Dynamic Remarketing
Recapture the 95%+ of visitors who don’t convert on their first visit. We build dynamic remarketing campaigns that show previous visitors the exact products they viewed, with optimized messaging to bring them back and convert.
Landing Page & Conversion Rate Optimization
Traffic without conversion is just expensive. We analyze your landing page performance and work with your team to improve conversion rates so every dollar of ad spend works harder.
Reporting & Revenue Attribution
Every month you’ll receive a plain-English report that connects ad spend to revenue not just clicks and impressions. We set up proper conversion tracking, revenue attribution, and ROAS reporting from day one.
Our Ecommerce Google Ads Process
A proven 4-phase system for growing D2C brands through paid search from first audit to sustained revenue growth.
Account Audit &
Strategy (Week 1–2)
- Full account audit campaign structure, keyword coverage, search term analysis, wasted spend identification
- ROAS baseline established what's actually working vs. what's burning budget
- Competitor analysis what your competitors are bidding on and what they're not
- Custom strategy document delivered with 90-day roadmap and projected ROAS improvement
Account Restructure & Launch (Weeks 2–4)
- Campaign restructure based on audit findings
- Product feed audit and optimization for Shopping campaigns
- Conversion tracking verified and cleaned up
- New campaigns launched with proper structure and bidding strategy
Optimize & Scale
(Months 2–4)
- Weekly bid adjustments and negative keyword additions
-
A/B testing ad copy, landing pages, and audience segments
-
PMAX campaign tuning and incrementality measurement
-
Monthly reporting with revenue attribution and ROAS by campaign
Compound Growth
(Month 4+)
- Scale winning campaigns with increased budget confidence
-
Expand to new product lines and seasonal campaigns
-
Cross-channel integration with SEO and AI search data
-
Quarterly strategy reviews with forecasting
See What Paid Search Can Do for Your
Consumer Products Brand.
Why Choose Stryde For Your Google Ads
You have options for your Google ads: hire in-house, work with a generalist agency, or go with the specialists who only serve brands like yours
Stryde
Generalist Agency
In-House
Ecommerce-only focus
Varies
AI search optimization
Rarely
Varies
Revenue attribution
Sometimes
D2C industry expertise
Partial
Sometimes
Performance-backed engagement
Varies
Integrated SEO + Paid + AI
N/A
Built To Grow Ecommerce Brands
Meet the experts behind our ecommerce PPC agency. Our mission is to help online retailers increase traffic, grow sales, and profits with proven digital marketing strategies.
Greg Shuey
Founder
Greg has spent over 20 years working with ecommerce brands and founded Stryde in 2013. Throughout his career, he saw too many great products struggle not because they weren’t good, but because founders didn’t fully understand search marketing and agencies focused more on deliverables than revenue.
Greg built Stryde with one clear mission: help ecommerce brands grow through search strategies that actually drive revenue, not just traffic. He believes ecommerce marketing should be measurable, transparent, and aligned with real business goals.
Outside of work, Greg is a dedicated family man who values time with his wife and 3 kids. He brings that same long-term commitment and care into every client partnership.
Built By Ecommerce People
Each of our team members has a deep passion for working with e-commerce & direct-to-consumer (D2C) brands and knows what it takes to drive search demand through paid search (Google & Bing ads).
Rebeca Treviño
Bruna Etienne
Ingrid Mallen
Denisse Araneda
Karen Martinez
Katie Anderson
Julia Amodt
Gaby Abdalah
Angela Burks
Kristin Ravesloot
Ann Santigo
Recent Blog Posts About Ecommerce PPC
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad
How To Use Negative Keywords For Your Google Ads
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you
How To Write High-Performing Ad Copy For Facebook (Meta) Ads
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to
FAQs About Ecommerce PPC
What is ecommerce paid search?
Ecommerce paid search is a digital advertising strategy where online stores bid on keywords in search engines like Google and Bing to place their products and brand in front of shoppers who are actively searching for what they sell.
Unlike organic search results, paid search ads appear at the top of the results page and operate on a pay-per-click (PPC) model, meaning you only pay when someone actually clicks your ad.
For ecommerce brands, paid search typically includes Google Shopping ads (which display product images, prices, and reviews directly in search results), text-based search ads, Performance Max campaigns, and remarketing ads that re-engage past visitors.
The goal is to capture high-intent traffic, people who are already looking to buy, and drive them to your product pages or collections where they can convert.
When managed well, ecommerce paid search becomes one of the most measurable and scalable revenue channels available to online brands. It gives you immediate visibility for your most important product categories and allows you to control exactly how much you spend to acquire each new customer.
How is ecommerce PPC different than regular ppc?
Ecommerce PPC and traditional PPC share the same underlying platforms, but the strategy, structure, and success metrics are fundamentally different.
Regular paid search for service-based businesses typically focuses on driving leads… form submissions, phone calls, or demo requests.
Ecommerce PPC is focused on driving direct purchases, which means every campaign needs to be built around product feeds, shopping ads, and transaction-level data.
The biggest structural difference is the Google Merchant Center product feed.
Ecommerce Google Ads relies heavily on Shopping campaigns and Performance Max, which pull product data (titles, descriptions, images, pricing, availability) directly from your feed.
Optimizing that feed is often just as important as optimizing the campaigns themselves. Regular PPC campaigns don’t have this layer of complexity.
Measurement is also different. In ecommerce PPC, you’re tracking revenue, return on ad spend (ROAS), cost per acquisition, and average order value rather than cost per lead or lead quality.
You also need to account for product margins; a high ROAS on a low-margin product might actually be unprofitable. This level of financial granularity doesn’t typically exist in lead-gen PPC.
Finally, ecommerce PPC requires constant attention to inventory, seasonal trends, promotional pricing, and competitive dynamics across potentially hundreds or thousands of SKUs.
A service business might run 10–20 ad groups. An ecommerce brand might need campaigns segmented across dozens of product categories, each with its own bidding strategy and budget allocation.
How long does ecommerce paid search take to show results?
You’ll typically start seeing traffic and initial data within the first few days of launching campaigns.
However, meaningful, optimized results usually take 30 to 90 days to materialize.
That timeline exists because Google’s algorithms need time to learn which audiences, placements, and bidding strategies drive the best outcomes for your specific products and price points.
During the first 30 days, the focus is on gathering data. You’ll see clicks and likely some conversions, but campaign performance during this phase isn’t representative of long-term results.
We’re testing ad copy, refining audience targeting, optimizing product feeds, and letting Google’s machine learning build up enough conversion data to make smart bidding decisions.
Between days 30 and 90, performance starts to stabilize. We have enough data to make informed optimizations, shifting budget toward top-performing products, refining negative keyword lists, adjusting bid strategies, and scaling what’s working.
Most ecommerce brands see their strongest ROAS improvements during this window.
After 90 days, campaigns should be operating at a relatively predictable cadence, and the focus shifts to scaling profitably, testing new campaign types, and expanding into new product categories or audience segments. The brands that see the best long-term results are the ones that stay consistent and let the data compound over time.
How is AI impacting ecommerce PPC?
AI is reshaping ecommerce PPC at nearly every level, from how campaigns are built and optimized to how shoppers discover and purchase products.
The most visible shift has been Google’s move toward AI-powered campaign types like Performance Max, which uses machine learning to automatically distribute your ads across Search, Shopping, Display, YouTube, and Discovery based on real-time signals about user intent.
On the bidding side, AI-driven smart bidding strategies (Target ROAS, Maximize Conversion Value) have largely replaced manual bid management.
These systems process thousands of signals per auction, device, location, time of day, browsing history, search context and adjust bids in real time in ways that would be impossible to do manually.
For ecommerce brands, this means faster optimization and generally better ROAS once campaigns have enough conversion data.
AI is also changing the search experience itself. Google’s AI Overviews and conversational search features are altering how product queries appear in search results. Shoppers increasingly get AI-generated summaries and recommendations before they ever click an ad.
This means your product feed data, reviews, and structured content need to be optimized not just for traditional search ads but for AI-driven discovery as well.
The ecommerce brands that will win in this new environment are the ones that embrace AI tools for efficiency, automated bidding, dynamic creative, feed optimization, while maintaining human strategic oversight on budget allocation, brand positioning, and the overall customer acquisition strategy.
AI is a powerful tool, but it still needs experienced marketers guiding it toward the right business outcomes.
How should I measure my ecommerce paid search work?
The most important metric for ecommerce paid search is return on ad spend (ROAS), how much revenue you generate for every dollar you spend on ads.
But ROAS alone doesn’t tell the full story. You need to look at it alongside several other metrics to understand whether your campaigns are actually driving profitable growth.
Start with your core efficiency metrics: ROAS, cost per acquisition (CPA), and average order value (AOV). These tell you whether you’re acquiring customers at a cost that makes sense for your margins. A 5x ROAS sounds great, but if your product margins are thin, you may need a 7x or 8x to actually be profitable. Always measure ROAS against your actual margin targets, not industry benchmarks.
Next, look at your traffic quality metrics: click-through rate (CTR), conversion rate, and bounce rate from paid traffic. A high CTR with a low conversion rate usually signals a disconnect between your ad messaging and your landing page experience. A low CTR might mean your ad copy or product feed needs work.
These diagnostic metrics help you figure out where to focus optimization efforts.
Finally, track your growth metrics over time: total revenue from paid search, new customer acquisition rate, and impression share. Impression share is particularly valuable because it tells you how much opportunity you’re capturing versus leaving on the table. If your ROAS is strong but your impression share is only 40%, there’s significant room to scale.
We recommend reviewing these metrics weekly and doing deeper strategic analysis monthly to stay on top of performance trends.
What industries do you help with Google Ads?
We specialize in Google Ads management for ecommerce brands, specifically those generating between $1 million and $15 million in annual revenue.
Within that focus, we’ve worked with brands across a wide range of product categories, including fashion and apparel, baby and kids products, home decor and furnishings, health and wellness, beauty and skincare, outdoor and sporting goods, and specialty food and beverage.
What ties our clients together isn’t necessarily the industry they’re in; it’s the stage of growth they’re at and the challenges they face.
Most of the brands we work with have proven product-market fit and are doing well enough to have outgrown basic DIY ad management, but they haven’t yet reached the scale where they need a massive in-house marketing team.
They’re typically stuck in a revenue plateau, overly dependent on one channel (usually Meta ads), and struggling to profitably scale their Google Ads efforts.
If you’re an ecommerce brand selling physical products online, have at least $1 million in annual revenue, and want to build a more diversified and scalable paid search strategy, we’re likely a good fit. We’re not a generalist agency that runs Google Ads for dentists, lawyers, and SaaS companies on the side; ecommerce is all we do, and that specialization is what allows us to drive better results.
Connect with us Today!
Chat with our company owner, Greg Shuey!
He will dig in with you to understand how Google Ads should be integrated into your growth strategy for your D2C business.