Your Home Goods Brand Is Getting Buried by Amazon and Wayfair

Marketplace giants dominate Google for your product categories. Ad costs keep climbing. And now AI is recommending competitors by name when shoppers ask for product suggestions.

200+

home goods
brands scaled

150+

in revenue driven for
home decor brands

The agency fuelling growth for home decor and home goods brands like these:

Sound Familiar?

Outranked in Your Own Category

Amazon and Wayfair are outranking you for your own product categories even when you make a better product.

Rising Ad Costs, Shrinking Margins

Your Google Ads CPC is climbing every quarter and margins are getting squeezed.

Stagnant or Declining Organic Traffic

You invested in SEO but your organic traffic has plateaued or declined.

Invisible in AI Recommendations

Customers are asking AI assistants for product recommendations and your brand never comes up.

Wrong Agency Experience

You’ve worked with agencies that treated your home brand like any other ecommerce business.

"If any of this sounds like your home decor or home goods
brand, you're not alone."

What We Do for Home Goods Brands

SEO for Home Goods & Decor Brands

Home goods search is competitive. Shoppers search by room, style, material, or problem. We build SEO strategies that capture how customers search, from broad terms to specific queries, establishing authority that outranks listings.

AI Search Optimization for Home Brands

Consumers now ask ChatGPT and Google’s AI for product recommendations before visiting websites. Queries like ‘best bamboo sheets’ generate AI-curated brand lists. If your brand isn’t included, you’re losing buyers. We optimize your presence across AI search platforms.

Paid Search for Home Goods

Home goods search needs expertise. Higher AOVs require adjustments in attribution, bidding, and campaign structure for multi-session buyers. We create tailored Google Ads campaigns for home ecommerce smart Shopping and seasonal budget pacing.

See What We Can Do For Your Home Goods Brand

DESERET BOOK

Learn how we helped Deseret Book restructure and scale Google Ads campaigns to drive efficient growth, diversify channels, and maximize holiday revenue.

SCENTSATIONALS

Learn how we we helped a home fragrance product move from wholesale to D2C and scale sales.

Keter

How we helped Keter enter the US market and scale their brand awareness with ads.

I had the pleasure of working with Stryde for SEO. Their expertise and dedication to driving results have made a significant impact on our online presence and business growth. From the very beginning, the team demonstrated a deep understanding of our industry and tailored their strategies to suit our specific goals. Throughout the entire process, the communication with Stryde has been outstanding. They have been highly responsive, addressing any concerns or queries promptly and providing regular updates on the progress of our projects. Their professionalism and expertise have given us peace of mind, knowing that our digital marketing efforts are in capable hands.

I’ve worked with Stryde off and on for different businesses over the last 5 years. I’ve mainly used them for SEO and Google Ads. Their communication has always been great. I especially like that they’ve been able to collaborate many different ideas with me to grow our businesses online and they don’t just cocoon themselves into one medium of marketing. I definitely recommend them for SEO and PPC services.

We engaged this Stryde to handle our SEO and the overall experience was very good. The team was professional and accommodating throughout the process. They demonstrated a solid grasp of marketing strategies and offered valuable insights that contributed to our campaigns. As a result of their efforts, we noticed improvements in our online presence and saw some positive outcomes. I wholeheartedly recommend this marketing agency to any business seeking top-notch SEO services.

Is Your Home Brand Being Recommended in AI
Product Recommendations?

Consumers are changing how they discover home products. Many ask AI for
recommendations on items like sofas. Stryde optimizes brands for AI search.

AI is changing search

Shoppers now ask ChatGPT and Google AI for product recommendations for their home instead of searching traditionally.

AI Recommends Brands

Users get curated brand suggestions instantly, skipping search result pages.

If not listed, you don't exist

AI either includes your brand or sends customers directly to your competitors.

We Optimize You for AI

We make sure your products show up exactly when buyers are ready to choose.

Home Goods Search Doesn’t
Work Like Other Ecommerce

Long Consideration, High AOV

Home goods shoppers don’t impulse-buy a $1,200 sofa. They research for days or weeks, comparing across multiple sites and platforms.

Room-by-Room Search Behavior

Home goods shoppers search by room, by function, and by aesthetic. ‘Kitchen island with seating,’ ‘cozy bedroom lighting,’ ‘Scandinavian living room furniture.

The Amazon & Wayfair Problem

Marketplace giants own the top Google results for virtually every home product category. They outspend you on ads and outrank you organically.

Wholesale-to-D2C Transition

Many home goods brands were built on wholesale and are now investing in D2C. This transition requires a fundamentally different search strategy.

Our Process For Working With Home Brands

Free Search Audit

We always lead with a discovery call to confirm fit. Afterwards, we work with you to gain access to your Google accounts in order to do a deep dive. We will dig into the data and we’ll analyze your home decor brand’s visibility across organic search, paid search, and AI search platforms.

Custom Strategy

Based on the audit, we build a search marketing roadmap tailored to your home decor brand’s specific products, competitors, and growth goals.

Execute & Scale

Our team of highly trained and skilled individuals implements the strategy, reports on performance monthly, and continuously optimizes to drive compounding growth.

Recent Blog Posts About Marketing For Home Goods Brands

Your Home Decor Brand Is Addicted to Paid Ads – Here’s How to Build a Marketing Engine That Doesn’t Drain Your Margins

TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The fix isn’t cutting ad spend, it’s building an organic search engine that compounds over time

SEO for Home Decor Brands: Why Your Content Isn’t Driving Revenue (And How to Fix Your Product and Category Pages)

TL;DR: Most home decor brands think SEO means blogging. It doesn’t. The highest-ROI SEO work happens on your product pages, category pages, and site architecture, not your blog. If organic search isn’t driving revenue for your brand, you’re probably making

Is Your Home Decor Brand Invisible to AI? How to Show Up When Customers Ask ChatGPT & Perplexity for Product

TL;DR: Millions of consumers are asking ChatGPT, Perplexity, Claude, Gemini, etc., to recommend home products, and most D2C home brands don’t show up in those results. AI search optimization (AEO/GEO) is a new discipline that almost no one in your

FAQs About Marketing For Home Goods Brands

Do you specialize in home goods?

Home goods & decor is one of our core verticals. We’ve worked with brands across furniture, bedding, home fragrance, kitchen, outdoor living, and home decor. Our team understands the long buyer journeys, the intense marketplace competition, and the room-by-room search behavior unique to this category

Can you help us compete with Amazon and Wayfair?

Absolutely. A core part of our strategy is building organic visibility where marketplaces are weakest – long-tail queries, brand-level content authority, and AI search recommendations where authentic D2C brands have a natural advantage over mass-market listings

We’re transitioning from wholesale to D2C. Can you help?

This is one of our most common client profiles. We’ve helped multiple home brands build a D2C search presence from scratch – including brands that previously had zero organic traffic to their own website because all search volume was going to their retail partners

How do you handle high-AOV, long-consideration products?

We structure campaigns around the reality that nobody impulse-buys a dining table. Our SEO and paid search strategies account for multi-session buyer journeys, upper-funnel research queries, and the attribution challenges that come with longer sales cycles

What makes you different from other agencies?

Three things: we specialize exclusively in ecommerce for home goods brands, we optimize for AI search in addition to traditional SEO and paid search, and you work with senior strategists who understand home goods – not junior account managers

How long before we see results?

Every home decor company is a little bit different, given their products and competition; however, paid search can drive results within weeks. SEO and AI search optimization typically show meaningful traction in 3-6 months, with early wins often visible within 60-90 days – especially around seasonal peaks like spring home refresh or holiday

Connect with us Today!

Partner with us today and knockout easy wins to recoup your initial investment while building
and executing a data backed strategy to drive growth for years to come.