RUN YOUR ECOMMERCE BUSINESS LIKE AN 8-FIGURE BRAND
Uncover and fix business deficiencies that make your marketing and customer acquisition more efficient and effective.
OPPORTUNITY ANALYSIS AND
STRATEGIC PLANNING
BRAND AUDIT
Understand exactly how
customers perceive your brand
and how to make adjustments to
improve.
Understand what your customer
experience looks like from first
touch to last touch, identify gaps,
and find ways to improve in
order to grow customer lifetime
value.
We perform internal and external brand research and
auditing customer service programs to guide our
recommendations and strategy.
CUSTOMER IDENTIFICATION
Understand exactly who your ideal
customer is and how they use the
internet to make purchase
decisions.
Uncover customer problems, likes,
dislikes, etc. to help you better
position your brand to generate
visibility, grow traffic, and increase
purchases.
Outline buyer journey map that will
be used to create high impact
marketing campaigns that span
each touchpoint.
We perform through customer phone interviews and analyze
email demographic surveys, website post-purchase surveys,
product reviews, and more to guide our recommendations
and strategy.
PRODUCT ANALYSIS
Identify the top 2-3 products to
focus on promoting through
marketing campaigns in order to
profitably scale your brand.
Uncover supply chain
deficiencies to close gaps and
capture lost revenue.
We identify the products with the best margins, deepest
supply chain, and highest customer satisfaction to guide
our recommendations and strategy.
MESSAGING STRATEGY
Create messaging statements
that align with your ideal
customer to be used on the website and in ad copy.
Develop offers that might be
compelling to your customer to
increase average order value and
customer lifetime value.
We perform thorough customer phone interviews and analyze product reviews, etc. to guide our recommendations and strategy.
COMPETITIVE ANALYSIS
Uncover strengths and
weaknesses that you can
leverage today to improve your
marketing effectiveness.
Solidify how you are different
and how you should use those
differentiators to position your
brand.
We perform competitive research, engage with
competitors’ customer support teams, and mine reviews
for likes and dislikes to guide our recommendations and
strategy.
FUNNEL ANALYSIS
Understand what your marketing
funnel looks like, what parts are
weak, and what actions need to be
taken to strengthen them
Understand how your marketing
efforts should work together to
produce the greatest return on your
investment.
We perform a marketing funnel analysis in Google Analytics
and third party tools to guide our recommendations and
strategy.
FINANCIAL ANALYSIS
Map and create benchmarks for
key marketing KPIs that will move
your business forward.
Determine what your ideal
customer acquisition cost (CAC)
must be in order to drive growth
and profitability.
We perform a “marketing” financial analysis to guide
our recommendations and strategy.
ROADMAP
Our analysis leads to a high level roadmap that guides strategy for the
next 6 months and includes the following:
Your plan to scale
30 day plan
Quick wins to help you recoup your initial investment with Stryde
Examples
- Tweaks to customer service programs
- Updates to website (imagery, copy, etc.)
- Updates to automations
- High leverage marketing tactics to leverage/double down on
- Etc.
90 day plan
Short-term initiatives to install our framework and set the groundwork for high-performing marketing campaigns.
Examples
- Deeper customer research
- Explore other service oerings not provided by Stryde
- Launch paid media campaigns
- Create and execute content marketing roadmaps
- Execute large scale link building campaigns
- Etc.
180 day plan
Heavy lift items that require planning and longer-term execution by both parties.
Examples
- Technology migrations
- Deep dive into supply chain/logistics to improve forecasting
- Strategy review and refinement
- Etc.