A successful organic search campaign is built upon a solid SEO foundation:
eCommerce businesses all too often focus on creating a well designed website that provides the ultimate brand experience once someone gets to their site. Unfortunately, they fail to incorporate search engine optimizations best practices in the new design.
Typical Results: A fancy looking site that no one will see.
Don’t limit your ability to be found in organic search results. After we onboard every client, we review the website to ensure it aligns with industry-accepted best practices for search engine visibility and coherence. Most importantly, we ensure that user experience is optimized.
Our Results: You get the best of both worlds—a nice looking site that will be able to drive organic search traffic.
Here’s Our Process for Driving SEO Growth for eCommerce Sites
To properly optimize your site, we need to understand what your audience searches for online. By using various tools, we’re able to fully assess what search terms your customers use, analyze relevancy and predict future trending terms. Our keyword research process gives you a comprehensive snapshot of your website’s current organic search standing relative to the competition with an action plan on how to compete. We create a keyword strategy for optimizing product, category, sub-category, brand and other pages on your site.
Keyword Optimizations Includes
During the keyword research phase, we’ll analyze hundreds of keyword variations to understand how your customers search Google to find products that fill their needs. We analyze things like keyword search volume (to know how often users are searching for your potential products) and keyword difficulty to know how hard it might be to compete with the competition.
Once we have a solid grasp of the keywords your customers are using, we will map keywords to the specific pages on your site. This helps search engines know which page(s) need to rank for certain keyword phrases. This becomes the guiding document for optimizing the rest of the site in order to drive a considerable amount of organic search traffic to your website.
After we research and map your keyword strategy as detailed above, we implement our keyword strategy through various elements of your site like title, description and header tags to help search engines clearly know what the page is about. As simple as this might seem, we find that the majority of the sites we work with don’t take the time to really establish a clear keyword strategy and then target keywords on their site.
Technical SEO Audit
Our website performance audit includes three facets
Website Structure Optimization
Prioritization & Implementation
Producing quality, authoritative content is a key factor in our SEO services for eCommerce sites. Making sure product descriptions, specifications, features and any other piece of content you have on your site is unique. We’ll review your site for any issues that may hinder your ability to rank well. Our team will rework or create new content that is optimized on three levels: for search engines, for social media sharing and for user engagement.
Content Optimization For
We carry over the same principles we applied in our technical SEO audit to the optimization of each piece of content. Relevant query focuses we identified in the keyword research phase are incorporated in the content optimization phase.
Ensuring your content is fully optimized for sharing and distribution on social media means that content is optimized for each platform’s unique specifications. Our team will make use of Rich Pins, Open Graph meta tags and other methods for optimizing your content on social platforms.
The overarching purpose of your content is to engage your brand’s target users. That’s why we review and optimize every piece of content created. Whether your user requires specific content features, adaptations or sharing options, we ensure all necessary optimizations are present.
Latest eCommerce Blog Posts
Check out some of the latest resources we have on our blog
Based off average industry trends, it’s highly likely that your eCommerce store is only generating 1/3rd of the sales revenue it’s capable of. According to Shopify, 67.45% of all carts are abandoned before a customer finishes the sales process at your online store. That means 67 out of every 100 people who put items in a cart on your site…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Google Analytics provides troves of actionable data that’ll help grow your online store’s revenue. From identifying the pages on your site that result in the best conversion rates to finding drop-off points, Google Analytics data is a must-have for all Shopify users. With that in mind, let’s look at the steps you need to take in order to get Google…
SHOPPING CARTS WE WORK WITH
WHAT OTHERS ARE SAYING
Stryde does a great job of creating a solution in the size and scope needed for their customer. They increased our conversions by 53%
Ryan Mecham – Powerblanket