Digital Marketing in the Rapidly Changing Fashion & Apparel Industry
Fashion is evolving rapidly and will continue to evolve in the digital age. Businesses that are using fast fashion or direct-to-consumer models have been able to quickly innovate to meet consumer needs causing brands to fight to stay in front of their target market. Direct-to-consumer models are becoming the standard of the apparel industry. Numerous brands can quickly turn an idea into a product, and if your business isn’t able to do the same, you will struggle to stand out.
With this being the case, we leverage key aspects of a digital strategy such as paid social, influencer campaigns, high-quality product imagery, content creation, and SEO initiatives to help grow your businesses. We’ll customize our strategy based on your overall growth goals.
Our team starts off by analyzing your competitors, analytics data, and comparing trends within your specific niche to develop a strategy moving forward. With our team constantly monitoring and adjusting your strategy we will be able to keep up with market trends and stay in front of your customers.
Deliver Personalized Experiences Across All Consumer Touchpoints
We understand the buyer’s journey, and we understand what it takes to get them through your sales funnel. Some businesses have an audience that buys as soon as they see the right product, while others like to wait, research and find the best prices or quality. Our mission is to understand your audience quickly so we can roll out the marketing strategy that best serves your ideal customer.
Through each service, we are able to help you achieve online growth through visibility and sales. Our services include:
- Content Marketing Strategy & Execution
- SEO Strategy and Execution
- Paid Advertising Strategy & Execution
- Influencer Marketing Outreach
- Email Marketing Automation & Workflow Creation
- Paid and Organic Amazon Marketing
Build Customer Loyalty
Building customer loyalty is becoming more difficult with the steady rise in competition and the faster turnaround on conception to sale inventory. It’s paramount that the buyer journey is personalized and unique to stand out from the competition. You want customers that will purchase more often than just peak shopping days, and we’ve found the best way to find those customers and engage them is with personalized email flows and targeted social ads.
Case Study Lime Ricki
Swimsuit company Lime Ricki came to Stryde in search of a robust eCommerce marketing strategy. Through each scaleable phase, we used social media, paid search, SEO, content marketing, and email marketing to increase their revenue and decrease their cost-per-acquisition.READ THE FULL CASE