Leads are down, cost per lead is up, and marketing isn’t driving showroom traffic.

You’re selling a $10,000-$50,000+ investment needing research and trust. Your marketing must reflect this. Stryde creates lead generation systems for pool, spa, sauna, and hot tub companies, attracting qualified local buyers to your landing pages, calls, and showroom.

200+

Monthly Leads

Generated For Each Client

4-6x

Increase in

Lead Volume

Sound Familiar?

Poor Lead Quality, Falling Volume

Your lead volume has dropped, and the leads you’re getting aren’t qualified. They’re tire kickers, not serious buyers.

Rising Costs, No Better Results

Your cost per lead keeps increasing, but your close rate hasn’t improved so you’re paying more for the same (or worse) outcomes.

More Spending, No Clear Growth

You’re investing more in marketing than ever before, but you still can’t clearly point to where the growth is coming from.

One-Size-Fits-All Agency Approach

Your current agency doesn’t understand your business and uses the same playbook they’d apply to an ecommerce store or a dentist.

No Lead Nurturing System

You know customers take months to decide, but you don’t have a system to guide them from that first click to a showroom visit.

"If any of this sounds like your company, you're not alone."

You’re Not Selling
a Product Online.

You’re Selling a $10K – $50K Decision That Can Sometimes Take Months.

What We Do
for Pool, Spa & Sauna Companies

Conversion-Focused Landing Pages

Your website doesn’t convert local traffic into showroom visits. We build landing pages that turn searchers into leads, targeting your products, local market, and customer choices with clear calls to action for calls, forms, and appointments. These are custom conversion pages built for you, not templates.

Hyper-Targeted Google Ads

We create hyper-focused Google Ads targeting high-intent local searches like ‘hot tubs for sale near me’ and ‘pool builders in [your city].’ Ads link to conversion-optimized landing pages, not your homepage. We manage your budget to maximize qualified leads and showroom visits, pacing spend around seasonal demand for efficiency.

Local SEO & Google Business Profile

Google shows the map pack first for pool, spa, or sauna searches. If you’re not in the top 3 local results, you lose high-intent traffic. We optimize your Google Business Profile, manage reviews and citations, and build local authority to help you dominate the map pack and organic results.

Website SEO & AI Search Optimization

We optimize your site to rank for key queries during your customers' 6–18 month buying journey, like ‘best hot tubs for cold climates’ and ‘inground pool cost [your state].’ We also structure content for AI Overviews, People Also Ask, and AI-powered platforms like ChatGPT, ensuring your brand appears in AI recommendations.

Email & SMS Lead Nurturing

Most leads aren’t ready to buy immediately; they research and compare over 6–18 months. If you don’t stay visible, competitors will. We create automated email and SMS campaigns that keep your brand top of mind, educate leads, build trust, and guide them toward a showroom visit. When ready, you’re their first choice.

Ecommerce for Supplies & Accessories

Many pool and spa companies underuse a secondary revenue stream: supplies like chemicals and filters. We build ecommerce channels to drive first-time and repeat purchases, turning hot tub buyers into ongoing supply customers. When someone buys a $15,000 hot tub, we ensure they buy supplies from you, not Amazon.

How It Works

Free Lead Generation Audit

We’ll analyze your current marketing, your Google Ads performance, your local search visibility, your website’s conversion rates, and your lead nurturing process. You’ll get a personalized Loom walkthrough showing exactly where you’re losing leads to competitors and what it’s costing you.

Custom Lead Gen Strategy

Based on the audit, we build a comprehensive lead generation strategy for your market: conversion-optimized landing pages, hyper-targeted Google Ads campaigns, local SEO roadmap, and email/SMS nurture sequences. Everything is tailored to your products, your service area, and your seasonal demand patterns.

Launch, Measure & Scale

We launch the campaigns, monitor lead volume and quality daily, and report results monthly. We continuously optimize adjusting targeting, testing landing page variations, refining nurture sequences, and scaling what’s working. Your lead pipeline gets stronger every month.

You’re Leaving Recurring Revenue on
the Table and Amazon Is Taking It

Every hot tub or pool sale creates customers needing chemicals, filters, sanitizers, and accessories. Most repeat purchases go to Amazon. We help pool, spa, and sauna companies build ecommerce channels to drive new and repeat sales, turning unit sales into ongoing supplies.

Store Optimization

We set up and optimize your online pool and spa store chemicals, filters, covers, and accessories to convert visitors.

Customer Acquisition

We attract first-time buyers via Google Shopping and local search, targeting pool and spa product customers.

Post-Purchase Upsells

When someone buys a hot tub, we promote chemicals, filters, and maintenance supplies.

Repeat Revenue Growth

We run repeat purchase campaigns and track lifetime value to keep customers buying from you, not Amazon.

Frequently Asked Questions

Do you specialize in pool, spa, and sauna companies?

Yes. We work with pool builders, hot tub and swim spa dealers, sauna companies, and related businesses.

We understand the showroom-first sales model, the long purchase decision cycle, the seasonal demand swings, and the local competitive dynamics.

We don’t treat your business like a generic ecommerce store or a local services company, because it’s neither.

Most agencies either run generic Google Ads to your homepage (wasting your budget on unqualified traffic) or treat you like a local services business (plumber, dentist, roofer).

We build a complete lead generation system: custom landing pages designed to convert, hyper-targeted ads driving high-intent local traffic, local SEO to dominate the map pack, and email/SMS nurturing to stay in front of leads during their months-long research process.

It’s a system, not just a collection of tactics.

Google Ads and landing pages typically start generating leads within the first 2–4 weeks.

Local SEO and organic search build over 3–6 months.

Email nurture campaigns start converting as your lead database grows.

Our clients typically see a significant jump in lead volume within the first 60–90 days, with compounding improvements as SEO and nurture sequences gain traction.

The off-season is when the smartest companies build their pipeline for spring. We adjust ad spend and targeting seasonally, scaling up during peak demand and staying efficient during slower months.

We also target year-round products like indoor saunas, cold plunges, and hot tubs (which sell in fall and winter).

And your nurture campaigns run year-round, keeping your brand in front of leads who’ll be ready to buy when the season turns.

Qualified leads generated, cost per lead, showroom visit rates, lead-to-sale conversion (when trackable), and for ecommerce revenue, repeat purchase rate, and customer lifetime value.

We set specific targets before we launch and report against them every month. You’ll always know exactly what you’re getting for your investment.

We work with single-location showrooms, multi-location dealers, and regional companies.

Whether you have one showroom or ten, the fundamentals are the same, we just scale the strategy to match your market and your goals.

Connect with us Today!

Partner with us today and knockout easy wins to recoup your initial investment while building
and executing a data backed strategy to drive growth for years to come.