by greg | Jan 9, 2020 | eCommerce, PPC
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse...
by greg | Nov 23, 2019 | eCommerce, PPC
If you have a Shopify site and don’t have a Google Shopping campaign set up but don’t quite know what steps to take next, you’ve come to the right place! We’ll go through the process from start to finish in the information below. What is Google Shopping? Google...
by greg | Feb 25, 2019 | eCommerce, PPC
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But...
by greg | Sep 12, 2018 | eCommerce, PPC, Social Media
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
by greg | Apr 5, 2018 | eCommerce, PPC, Social Media
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all...
by greg | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
