How To Measure The ROI of Your Ecommerce Google Ads
TL;DR If you’re investing thousands of dollars per month in Google Ads for your ecommerce brand, you need to know whether it’s actually making you money, not just generating clicks. Most agencies send reports full of metrics that look good on paper but never answer the one question that matters: is this driving profitable revenue? […]
How Much Should Google Ads Cost An Ecommerce Brand?
TL;DR Every ecommerce brand considering Google Ads asks the same question: how much is this going to cost me? And almost no agency will give you a straight answer. I will. This post breaks down the two costs you need to understand (ad spend vs. management fees), what drives those costs up or down, why […]
When Google Ads Might Not Be A Good Fit For Your Ecommerce Brand
TL;DR Ecommerce Google Ads can be one of the fastest, most scalable revenue channels for brands, but it’s not the right move for everyone, and it’s definitely not the right move at every stage. If your margins can’t support paid acquisition, your tracking is broken, your product catalog is too small, your website can’t convert, […]
7 Mistakes Ecommerce Brands Make When Hiring a Google Ads Agency
TL;DR Hiring the wrong ecommerce Google Ads agency can burn through your ad budget faster than almost any other marketing mistake you can make. Unlike SEO, where bad work wastes time, bad paid search management wastes real dollars every single day your campaigns are running. This post breaks down the seven most damaging mistakes ecommerce […]
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
How To Use Negative Keywords For Your Google Ads
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you could be wasting valuable ad spend. How can you fix this, though? With negative keywords. […]
How To Write High-Performing Ad Copy For Facebook (Meta) Ads
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to get attention in order to stand out. And, it’s not just about throwing some words […]
What Are Hooks & Why Are They Important To The Success of Your Ads?
Will Rogers once said, “You never get a second chance to make a good first impression.” It might sound harsh, but it’s true, especially when it comes to advertising. People are constantly scrolling through endless amounts of content on a daily basis. So, how do you make sure your ad catches their eye and keeps […]
How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Google vs Facebook (Meta) Ads: Which Should Your Brand Use?
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
How To Create & Test The Ad Creative For Your Home Goods Brand
Ever felt like your home goods brand is lost in a sea of sameness, desperately waving its arms for attention but drowning in obscurity? You’re not alone. In a world where Instagram scrolls faster than a high-speed train, and TikTok dances steal the limelight, how do you make your brand not just noticed but unforgettable? […]
The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]