How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Google vs Facebook (Meta) Ads: Which Should Your Brand Use?
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
How To Create & Test The Ad Creative For Your Home Goods Brand
Ever felt like your home goods brand is lost in a sea of sameness, desperately waving its arms for attention but drowning in obscurity? You’re not alone. In a world where Instagram scrolls faster than a high-speed train, and TikTok dances steal the limelight, how do you make your brand not just noticed but unforgettable? […]
The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]
The Ultimate Guide To Performance Max Campaigns
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max dynamically creates ads using your brand assets including logos, videos, images, copy and products. Based […]
What Are The Different Paid Search Bidding Strategies For Your E-commerce Business?
If you’re new to the world of paid search by bidding, you might be wondering how it all works. There are different strategies when it comes to e-commerce pay-per-click (or PPC) and how to get in on the bidding. In this piece, I’ll cover several different Google Ads bidding strategies, and how you can determine […]
How To Write High Performing Paid Search Ad Copy For Your E-commerce Business
If you want to spend your money in more beneficial ways on pay-per-click (PPC) for your e-commerce business, your ad copy is critical. Eye-catching headlines, compelling ad copy, and calls to action that get a buyer moving are all key parts of high-performing paid search ad copy. That might sound great, but how do you […]
What Are The Different Paid Search Ad Extensions & How To Use Them For Your E-commerce Business?
You might be wondering, what is a paid search ad extension? Put simply, it’s a tool that can help you put your e-commerce paid search budget to better use. They do this by easily increasing your rankings. Extensions mean that Google can create more ads in different formats. In this piece, I’ll talk more about […]
How To Set Up & Structure Your Ad Accounts for Ecommerce Success
When it comes to e-commerce paid search, you’ll need a few types of ad accounts. Knowing which ones you need and setting them up properly is important, and we’ll be going through them in this post. Once you get the accounts you need set up, you’ll also want to structure them for success, so I’ll […]
What Is Paid Search (PPC) & What Are The Best Platforms For E-commerce Businesses?
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC platforms. That way, you can […]
What Is a Performance Max Campaign & Is It Right For Your Ecommerce Business?
Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason, Performance Max might be just the […]
How to Leverage Facebook Data to Improve Your Google PPC and Shopping Ads
These days, if you want to win customers, you’ll likely find them in one of two places: Facebook or Google. Although Google properties, like YouTube, have pushed ahead of Facebook when it comes to daily traffic, both platforms still dominate online activity, with the average user spending an average of 38 minutes on Facebook every […]
