Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
How To Use Negative Keywords For Your Google Ads
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you could be wasting valuable ad spend. How can you fix this, though? With negative keywords. […]
How To Write High-Performing Ad Copy For Facebook (Meta) Ads
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to get attention in order to stand out. And, it’s not just about throwing some words […]
What Are Hooks & Why Are They Important To The Success of Your Ads?
Will Rogers once said, “You never get a second chance to make a good first impression.” It might sound harsh, but it’s true, especially when it comes to advertising. People are constantly scrolling through endless amounts of content on a daily basis. So, how do you make sure your ad catches their eye and keeps […]
How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Google vs Facebook (Meta) Ads: Which Should Your Brand Use?
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
How To Create & Test The Ad Creative For Your Home Goods Brand
Ever felt like your home goods brand is lost in a sea of sameness, desperately waving its arms for attention but drowning in obscurity? You’re not alone. In a world where Instagram scrolls faster than a high-speed train, and TikTok dances steal the limelight, how do you make your brand not just noticed but unforgettable? […]
The Ultimate Guide To Retargeting For Ecommerce Businesses
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a later point in time. In a brick-and-mortar setting, there’s very little recourse to easily stay in front of a consumer’s face once […]
The Ultimate Guide To Performance Max Campaigns
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to provide improved automation and targeting. Performance Max dynamically creates ads using your brand assets including logos, videos, images, copy and products. Based […]
What Are The Different Paid Search Bidding Strategies For Your E-commerce Business?
If you’re new to the world of paid search by bidding, you might be wondering how it all works. There are different strategies when it comes to e-commerce pay-per-click (or PPC) and how to get in on the bidding. In this piece, I’ll cover several different Google Ads bidding strategies, and how you can determine […]
How To Write High Performing Paid Search Ad Copy For Your E-commerce Business
If you want to spend your money in more beneficial ways on pay-per-click (PPC) for your e-commerce business, your ad copy is critical. Eye-catching headlines, compelling ad copy, and calls to action that get a buyer moving are all key parts of high-performing paid search ad copy. That might sound great, but how do you […]
What Are The Different Paid Search Ad Extensions & How To Use Them For Your E-commerce Business?
You might be wondering, what is a paid search ad extension? Put simply, it’s a tool that can help you put your e-commerce paid search budget to better use. They do this by easily increasing your rankings. Extensions mean that Google can create more ads in different formats. In this piece, I’ll talk more about […]
