Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and get the best ROI from your retargeting campaign, here are our 8 best practices to follow. 1….
If you are conducting business on the web, you need to be retargeting; plain and simple. Fact: The average website conversion rate is just over 2%. That means that 98% of potential customers aren’t buying on their first visit to your site. Retargeting gives you to the capability of redirecting potential customers back to your site and boosting ad response…
What are Enhanced Campaigns? AdWords Enhanced campaigns are a new and more advanced version of what we all know and love [or insert word of choice here]. Everyone will be upgraded on July 22nd, whether you like it or not. There will be no more separation between desktop, tablet or mobile campaigns, or separately geo targeted campaigns. Everything will be…
Have you begun experimenting with Facebook’s Partner Categories yet? If not, I encourage you to start today. Not familiar with Partner Categories? In short, they are a new ad targeting option that allows you to target Facebook users based on spending patterns. So, for example, you can target people who have purchased specific items like dog food, a certain type…
This ad terrifies me. Did you know that 31% of all online display ads are never actually viewed by visitors? Yikes! According to ComScore’s latest research report 31% of all display ads go unseen. What do we mean by unseen? ComScore counts a display ad as being seen as long as a site visitor views 50% of its pixels for…
At least once a month, I hear these words uttered from the mouth of a prospective customer: “We tried Adwords and it just doesn’t work for our business.” Often the statement is said in passing, so I don’t get to investigate. Occasionally, though, I hear it from a customer or a friend who is willing to give me access to…
Earlier this month Yahoo! purchased microblogging platform, Tumblr for close to $1 billion dollars. At the time Tumblr users expressed widespread outrage fearing that Yahoo! would take over their favorite site and screw things up (their own words). Yahoo! responded by saying that Tumblr would remain largely independent and that Marissa Meyer, CEO of Yahoo!, personally said, “I’m delighted to announce…
If you’re marketing to businesses, targeting ads by job title extremely important. Depending on the product or service you are selling, there are certain people within an organization that are well suited to receive your message. For example, if you are a marketing software company like SEOmoz you probably want to target your ads at people within the marketing department…
It’s been seven months since Google moved to a paid model for their shopping results, now called Product Listing Ads (PLAs). Since then, advertisers and online merchants have been hard at work to find the very best possible ways to improve the performance of their PLAs and generate more revenue for their businesses. For those who are unaware, PLAs are…
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