Best Practices for Running a Retargeting Campaign

Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and...

Why PPC Advertising Doesn't Work for Your Business

1. Unorganized Adgroups Just because you can add hundreds of keywords to an adgroup doesn’t mean it’s a good idea. You’re much better off to break up your adgroups by similar keywords. In some cases, it makes sense to have only a single keyword in an...

Five Killer Tips for Optimizing Product Listing Ads

Product Titles Long story short, product titles indicate the search queries that your products are likely to show up for. When putting together your product titles, you should put some real time and effort into giving them a title that is not only descriptive of the...