Top 10 2025 Black Friday Behavioral Shifts Ecommerce Brands Need To Know

Top 10 2025 Black Friday Behavioral Shifts Ecommerce Brands Need To Know

 Report Summary Datos’ latest Top 10 2025 Black Friday Behavioral Shifts report (download the full report here) reveals major changes in how shoppers will buy this holiday season—and what eCommerce brands must do to adapt. Greg Shuey unpacks the data, explaining why projected spending declines, rising cart abandonment, and marketplace hopping signal a need […]

Facebook Ads and IOS14: What to Expect and Potential Impact

Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data?  With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly.  Apple’s privacy update allows users to select whether they would like to be tracked […]