Category

Content Marketing

Why Does Your eCommerce Business Need a Blog?

By | Content Marketing, eCommerce, SEO | No Comments

Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…

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10 eCommerce Marketing Blogs All Small Business Owners Should Read

By | Content Marketing, eCommerce | No Comments

This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of…

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Your Guide to 2018 Marketing Technology Tools for Small eCommerce Businesses

By | Content Marketing, Email Marketing, SEO, Social Media, Web | No Comments

We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…

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Beginners Guide: What You Need to Know About Google Shopping Ads

Beginners Guide: What You Need to Know About Google Shopping Ads

By | Content Marketing, Influencer Marketing | No Comments

Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals to hook customers actively looking for products like yours. Businesses are quickly catching on to…

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Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

By | Content Marketing, eCommerce | No Comments

eBooks, buying guides and blog posts are solid, dependable ways to generate revenue. Content has always been a great revenue generator for eCommerce businesses. That hasn’t changed much over the years; what does change, though, is how that content is packaged and presented to potential customers.   We’ve moved from simple keyword-filled posts to thoughtful, inspiring content, and videos, podcasts…

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How to Produce Attractive Content that is a Step Above the Rest

How to Produce Attractive Content that is a Step Above the Rest

By | Content Marketing | No Comments

Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and smart work will allow you to effectively accomplish your goals. Answering some questions about what…

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Defining a target marketing with geography and demographics

The Importance of Geography and Demographics in Defining a Target Market

By | Content Marketing, eCommerce | No Comments

I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…

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14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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eCommerce content marketing strategy

eCommerce Content Marketing: Define and Own a Content Strategy

By | Content Marketing, eCommerce | No Comments

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…

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The Cost Savings of Working With A Content Marketing Agency vs In-House [Infographic]

By | Content Marketing | No Comments

The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…

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