Category

Content Marketing

Defining a target marketing with geography and demographics

The Importance of Geography and Demographics in Defining a Target Market

By | Content Marketing, eCommerce | No Comments

I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…

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14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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eCommerce content marketing strategy

eCommerce Content Marketing: Define and Own a Content Strategy

By | Content Marketing, eCommerce | No Comments

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…

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The Cost Savings of Working With A Content Marketing Agency vs In-House [Infographic]

By | Content Marketing | No Comments

The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…

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Choosing an Agency: Requirement 10

Choosing an Agency: They’re Not Cheap

By | Content Marketing | No Comments

Good content marketing requires a substantial investment in a good content marketing agency and their strategy suggestions. There is simply no way around the costs associated with valuable content that drives results and successfully builds your brand. So before you begin exploring your agency options, you first need to understand that cost is inevitable, but that it’s also a worthwhile…

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Choosing an Agency: Requirement 9

Choosing the Right Agency: Repurpose Existing Content

By | Content Marketing | No Comments

Time is money. And creating new content requires both. Whether you create the content yourself or like many businesses, have an outside content marketing agency create it for you, it still takes your time and money to ensure it’s created and gets created right. Content is what fuels your marketing initiatives. Without content, you won’t reach any of your marketing…

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Choosing an Agency: Requirement 8

Choosing the Right Agency: Sensitive To Your Brand

By | Content Marketing | No Comments

With an always-increasing number of competitors in the market, it is important to remember that your brand is what makes your business unique. Your business’s marketing team works hard to build and maintain constant messaging, awareness, and growth of your brand name—and your content marketing agency should be doing the same. Branded Content Good content marketing agencies know the importance…

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Content Audit Header

The Content Audit Process

By | Content Marketing | No Comments

Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…

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Choosing an Agency: Requirement 7

Choosing the Right Agency: Understand The Buyer Journey

By | Content Marketing | No Comments

Good content marketing agencies should do more than just produce content; they should understand how buyers make their decisions, how they move through the sales funnel, and how to maneuver prospects from leads to customers. A successful content marketing agency knows how to create content that maps to each stage in the buyer journey and sales funnel. Content that resonates…

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Choosing an Agency: Requirement 6

Choosing the Right Agency: Have A Strategy For Each Channel

By | Content Marketing | No Comments

We know that content is not a new technique, but when wielded with purpose it can give you new results. There are four keys to understanding content marketing for each social channel. First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second,…

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