by Greg Shuey | Sep 25, 2017 | Content Marketing
Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and...
by Greg Shuey | Aug 29, 2017 | Content Marketing, eCommerce
I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to...
by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by Greg Shuey | May 12, 2017 | Content Marketing, eCommerce
Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
by Greg Shuey | May 25, 2016 | Content Marketing
The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of...
by Greg Shuey | Apr 22, 2016 | Content Marketing
The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel their content was effective? One major...
