The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…
Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…
First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work for another. Third, pick your channels wisely. Find where your customers are and go to them—never expect them to seek…
Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and overall online presence. Data shows user behavior, which helps you understand where you are succeeding and…
Digital marketing isn’t a new term. It’s been around for years. But even so, you’d be surprised at how many companies we’ve met and talked to that don’t understand what it takes to examine and choose a quality digital eCommerce marketing agency. We don’t want you to be one of those companies lost in the dark when it comes to…
Stryde was recently featured by Clutch. Clutch is a Washington, D.C.-based research firm that focuses on identifying leading digital agencies, developers and software firms that have a proven record of client satisfaction. Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to feature on its website based on their ability to meet their clients’…
Content Marketing Institute and MarketingProfs recently released the results from their sixth annual content marketing survey. If you haven’t been able to read the 2016 B2C report yet, or are too busy to comb through the report’s 30-plus pages, the following are the key takeaways all business-to-consumer content marketers should understand. 1. Communication is key to a B2C marketer’s success….
For the last six years, Content Marketing Institute has teamed up with MarketingProfs to bring content marketers a yearly benchmark report regarding the state of content marketing with B2B businesses. If you haven’t read the 2016 B2B report, or you don’t have time read through the whole thing, here are the key takeaways you should be aware of. 1. Effective…
Some of the more common questions we’re asked during the sales process are “how do I know that I’m choosing the right content marketing agency?” or “what makes a good content marketing agency?”. Because the idea of content marketing is so new to businesses large and small, I wanted to create a follow up post to one created by Shannon this summer…
The Oprah Winfrey Show went live for the first time on September 8, 1986 and became the highest-rated daytime talk show in history. The talk show host built an empire including a magazine, a radio show, a television network and a website that averages 43 million page views and 6.5 million unique users per month. Oprah has figured out how…
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