Content Marketing Archives - Page 2 of 10 - STRYDE
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Content Marketing

The Cost Savings of Working With A Content Marketing Agency vs In-House [Infographic]

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The Rise of Content Content marketing is on the rise for Business-to-Business (B2B) and Business to Customer (B2C) companies. As both a cost effective and prosperous strategy, content marketing engages and retains customers while constantly building your brand. 70% of B2B are creating more content than they were this time last year. Companies with blogs generate 67% more leads than…

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The Content Audit Process

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Content is quickly becoming one of the most influential and impactful tools for digital marketers. Good content educates, appeals to, and ultimately influences your customers. The Content Marketing Institute reported that in 2015 an astounding 86% of B2Bs (business-to-business) used content marketing, and of this percentage only 38% believed their content was effective. How is it that only 38% feel…

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How to Choose a Digital Marketing Agency: Part 3

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First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work for another. Third, pick your channels wisely. Find where your customers are and go to them—never expect them to seek…

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How to Choose a Digital Marketing Agency: Part 2

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Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and overall online presence. Data shows user behavior, which helps you understand where you are succeeding and…

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Stryde Featured by Clutch

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Stryde was recently featured by Clutch. Clutch is a Washington, D.C.-based research firm that focuses on identifying leading digital agencies, developers and software firms that have a proven record of client satisfaction. Clutch reviews hundreds of agencies in the digital and content marketing space and selects those to feature on its website based on their ability to meet their clients’…

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7 Highlights from the B2C Benchmarking Report 2016

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Content Marketing Institute and MarketingProfs recently released the results from their sixth annual content marketing survey. If you haven’t been able to read the 2016 B2C report yet, or are too busy to comb through the report’s 30-plus pages, the following are the key takeaways all business-to-consumer content marketers should understand. 1. Communication is key to a B2C marketer’s success….

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10 Takeaways from the B2B Content Marketing Benchmark Report 2016

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For the last six years, Content Marketing Institute has teamed up with MarketingProfs to bring content marketers a yearly benchmark report regarding the state of content marketing with B2B businesses. If you haven’t read the 2016 B2B report, or you don’t have time read through the whole thing, here are the key takeaways you should be aware of. 1. Effective…

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