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Beginners Guide: What You Need to Know About Google Shopping Ads

Beginners Guide: What You Need to Know About Google Shopping Ads

by Dakota Williams | Dec 22, 2017 | Content Marketing, Influencer Marketing

Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals...
Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

by Dakota Williams | Oct 20, 2017 | Content Marketing, eCommerce

eBooks, buying guides and blog posts are solid, dependable ways to generate revenue. Content has always been a great revenue generator for eCommerce businesses. That hasn’t changed much over the years; what does change, though, is how that content is packaged and...
How to Produce Attractive Content that is a Step Above the Rest

How to Produce Attractive Content that is a Step Above the Rest

by Greg Shuey | Sep 25, 2017 | Content Marketing

Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and...
The Importance of Geography and Demographics in Defining a Target Market

The Importance of Geography and Demographics in Defining a Target Market

by TJ Welsh | Aug 29, 2017 | Content Marketing, eCommerce

I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to...

14 Ways to Drive Traffic to Your Website

by Greg Shuey | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...

eCommerce Content Marketing: Define and Own a Content Strategy

by TJ Welsh | May 12, 2017 | Content Marketing, eCommerce

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through...
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