This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success.
Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of the elements complicating a traditional marketing funnel. To complicate things even more, ever-changing technology means that marketing strategies need to keep up with the times — there’s no one-size-fits-all solution, and what works for your business today might not work tomorrow.
So what does that mean for an eCommerce business owner? Well, it means you’re going to need to stay up-to-date on marketing strategies, tips, and how to implement them on your site.
Enter, blogs. The internet has a wealth of free online resources here to educate and empower you. Take a little time each day to read up on how you can be a better marketer as tech (and the world) continues to change — no matter how successful you are, there’s always something to be learned.
Here are 10 marketing blogs to follow to stay up to date on digital marketing:
From shaping your brand to strengthening your SEO, content is a critical element of a successful digital marketing strategy. Content Marketing Institute writes the majority of their articles in the form of helpful how-to guides, so you can immediately implement practical tips and tricks from content experts.
Digital Marketer is an all-in-one resource for entrepreneurs, small business owners, and marketers. Beyond their blog, they also have a podcast and online courses for people looking to sharpen their marketing savvy. Blog posts tend to focus on generating web traffic and then — hopefully — converting that traffic into sales. And isn’t that what all of us are here to do?
Search engines aren’t going away. What’s more, high search engine rankings can be a consistent, long-term source of traffic and revenue for you. Search Engine Land is a blog dedicated purely to SEO — and how you can leverage it to bring in more leads and sell more product.
Backlinks — aka links on other websites linking back to your page — are a pivotal backbone of SEO strategy. Backlinko’s blog tackles backlink-building strategies (among other SEO tips) so you can rank higher and bring in more traffic to your site.
Looking to learn more about using, understanding, and leveraging your analytics? Kissmetrics’ eCommerce-focused blog covers the many aspects of running an online store, from marketing trends to optimizing your site. The blog aims to educate readers about how to test and launch marketing strategies using data and analytics.
Any online business hoping to promote or advertise on Facebook should follow Jon Loomer. On his site, the digital marketing expert will walk you through the ins and out of Facebook for Business, from just getting started to creating high-level Facebook Ad strategies.
Buffer, a social media scheduling software, runs a blog with helpful info for businesses hoping to build a social media presence. Whether you want to build out a social media publishing calendar or simply get more engagement on your posts, Buffer’s blog can help you better utilize your social media platforms.
The site was started by Andrew Youderian but is packed full of actionable advice from eCommerce business owners and entrepreneurs that have grown 7-figure business online. The community shares eCommerce insights through blog content and weekly podcasts. Much of it centers around growing website traffic but the blog regularly publishes case studies from businesses who’ve successfully optimized their websites and seen big returns.
Not all of us enter the eCommerce space with big investors and big money. If you’re building your business from the ground up with few pennies to spare, you’re going to need to invest your time and energy efficiently into strategies that work well on a tight budget. Bootstrapping eCommerce is a marketing blog specifically for entrepreneurs working on a shoestring. PPC Hero
If you’re looking for advice on display ads and remarketing, PPC Hero is a great place to start. The blog publishes great new content daily surrounding paid search ads and how to best use them to see a positive return on investment — in-depth case studies, basic how-to guides, and experimental tips and tricks.
Need help jumpstarting your digital marketing efforts? Drop us a line for a free campaign analysis to see how your website stacks up — and how you can improve.