SEO, GEO, and AEO Aren’t the Same Thing… But One Still Comes First
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every channel, including AI Overviews and LLMs. GEO and AEO layer on top of that foundation. You can’t skip to step three. — I’ve said it […]
Why Brand Building and PR Are Crushing GEO and AEO Right Now (and How to Start)
TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that drastically impact results. Ahrefs found that brand mentions outperform backlinks 3:1 for AI visibility. Muck Rack found that 82% of AI citations come from earned media. Your own website accounts […]
Google’s Universal Commerce Protocol: What Ecommerce Brands Need to Know (and Do) Right Now
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website. Wayfair and Etsy are already live. For ecommerce brands, this is one of the biggest shifts in how products get discovered and purchased since Google […]
Google Just Changed the Future of Ecommerce SEO – Here’s What You Need to Know About “Personal Intelligence”
On March 17, 2026, Google quietly published a blog post that should have every ecommerce brand rethinking what their SEO strategy should look like over the coming months and years. It’s called “Personal Intelligence,” and it’s now rolling out to all free-tier U.S. users across AI Mode in Search, the Gemini app, and Gemini in […]
Your Competitors Are About to Steal Your AI Search Visibility – YouTube Shorts Is How You Beat Them to It
Let’s talk about something most ecommerce brands aren’t paying attention to yet… and it’s going to cost them dearly in the near future. As I’ve talked and written about before, Google’s AI Overviews are rapidly reshaping how shoppers discover products, compare solutions, and make buying decisions. That box at the top of the search results […]
Fewer Searches, Longer Queries, More AI – Your Customers Changed How They Search Last Quarter… Did You Notice?
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State of Search from Datos and Spark Toro. Today’s post is my take on the data from the Q4 2025 State of Search […]
Your Ecommerce SEO Strategy Is Ignoring the Fastest Path to Revenue Growth
After auditing thousands of ecommerce accounts over the past 20 years, I keep seeing the same pattern. Brands come to us frustrated. They’ve been investing in SEO for months, sometimes years, and they’re still not seeing the revenue impact they were promised by other agencies or freelancers. Traffic is flat… Rankings feel stuck… And whoever […]
SEO vs AEO vs GEO: What Ecommerce Brands Need to Know (And Where to Invest)
If you run or are a marketer for an ecommerce brand doing $500K-$5M in revenue, there’s a good chance your marketing strategy still revolves around a familiar playbook: Build product pages Publish blog content (maybe????) Earn backlinks Rank on Google Convert traffic That playbook still works for the most part. But it’s also missing a […]
Ecommerce SEO Isn’t a Google Strategy Anymore… It’s a Visibility Strategy
Every few months, I see someone post the same hot take on LinkedIn: SEO is dead. Sometimes it’s because Google rolled out another algorithm update and traffic dropped overnight. Sometimes it’s because the SERP got even more crowded with ads, shopping units, and “People Also Ask.” And now, in 2026, the newest version of the […]
The Ongoing Evolution of SEO: Preparing Your E-Commerce Strategy for 2026
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing e-commerce brand owners and marketers as search engine results pages (SERPs) evolve. To tackle this issue, you need to start by asking […]
SEO in 2026: Preparing Your E-Commerce Brand for the Era of Zero-Click Marketing
As an SEO strategist, I’ve been closely watching trends evolve, and here’s my number one prediction for 2026: Ecommerce SEO is heading full throttle into the era of zero-click marketing. This shift will have profound implications for e-commerce brands and marketers who rely on organic search traffic as a key pillar of their growth strategy. […]
Ecommerce SEO Scams: 7 Lies Agencies Will Tell You (and the Truth You Need to Hear)
TL;DR Most ecommerce brands hire SEO agencies hoping for predictable, scalable growth (exactly the reason why you should), but many end up misled by false promises. This post exposes seven of the biggest lies agencies tell to win or keep business and shows you how to identify trustworthy partners focused on long-term ROI, not vanity […]