It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be valuable to building a consistent brand message for each of the products…
Stryde has earned recognition as the top digital marketing company in Salt Lake City, according to a new report by B2B reviews firm Clutch. Recently, Clutch released its inaugural report of the top digital marketing, SEO, and branding companies across the U.S. According to their market research, which includes client reviews, experience, and market presence. Stryde ranked #1 for top…
Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…
In the eCommerce world, products become discontinued all the time. So, what do you do with the product page for an old product? Do you keep the product page? If you do, how can you maintain the SEO value for that product page? Should you redirect consumers to a working page for a similar product? Should you redirect them to…
We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…
Gearing up to migrate your eCommerce site? Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the…
At first glance, product descriptions might not seem like all that big a deal — just bang together some words about what your product does, list a few specs, and presto, the customers will come flocking… right? If only it were that easy. To stand out in the bold and busy world of eCommerce, your product descriptions need to do a…
Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
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