In the eCommerce world, products become discontinued all the time. So, what do you do with the product page for an old product? Do you keep the product page? If you do, how can you maintain the SEO value for that product page? Should you redirect consumers to a working page for a similar product? Should you redirect them to…
We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…
Gearing up to migrate your eCommerce site? Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the…
At first glance, product descriptions might not seem like all that big a deal — just bang together some words about what your product does, list a few specs, and presto, the customers will come flocking… right? If only it were that easy. To stand out in the bold and busy world of eCommerce, your product descriptions need to do a…
Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…
The “humans vs. robots” plotline has long been a mainstay of the sci-fi genre. This clash of man versus machine doesn’t just happen in the movies however, it also plays out in the epic battle of UX vs SEO. There’s a common notion that UX designers keep end users in focus, while SEO professionals try to optimize websites based on…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or less. 40% of consumers leave a site whose pages take…
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