SEO Is No Longer Just Search – It’s Discovery Across The Buyer Journey
SEO has been around for a really long time. I’ve been in the industry for close to 20 years now. I’ve seen a lot of success stories over the years, especially with ecommerce brands that’ve invested in this channel. Brands that invested reaped huge rewards. They built their growth engine on Google, dominated product and […]
SEO Isn’t Just About Google Anymore: How AI Is Forcing Brands To Shift From Rankings To Relevance
If you spend a lot of time in Google Analytics or Google Search Console, you’ve likely noticed that your traffic from organic search is on the decline, even if your rankings are stronger than ever. Many of the 6- and 7-figure e-commerce brands I’m talking with are finally waking up to the reality that traditional […]
The Ongoing Evolution of SEO: Preparing Your E-Commerce Strategy for 2025
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing e-commerce brand owners and marketers as search engine results pages (SERPs) evolve. To tackle this issue, you need to start by asking […]
SEO in 2025: Preparing Your E-Commerce Brand for the Era of Zero-Click Marketing
As an SEO strategist, I’ve been closely watching trends evolve, and here’s my number one prediction for 2025: Ecommerce SEO is heading full throttle into the era of zero-click marketing. This shift will have profound implications for e-commerce brands and marketers who rely on organic search traffic as a key pillar of their growth strategy. […]
How To Do Link Outreach For Your Ecommerce Business
Are you having a tought time getting your eCommerce business noticed? With so many brands vying for attention,these days, getting your website to stand out and attract potential customers can feel like an impossible uphill battle. While there are many strategies that you can try, one often-overlooked but highly effective tactic is link outreach. But […]
How To Optimize Your Product Feed To Rank Better In Organic Shopping Results
Ever notice how some products always seem to be at the top of your search results? The secret often lies in how well the product feed is optimized. A product feed is a comprehensive file that holds all the vital information about your products, including titles, descriptions, images, and prices. This data is used by […]
Elevate Your Ecommerce Success: Unveiling the Secrets of Marketing Optimization
In the competitive world of online retail, eCommerce marketing optimization is your secret weapon. It’s not just about driving traffic to your site; it’s about converting that traffic into paying customers and ensuring they return for more. This process requires a comprehensive approach where you’ll need to look at everything from website design to your […]
Cracking the Code: The Power Duo of Digital Marketing & E-commerce
In the digital era, there’s an undeniable power duo that’s revolutionizing the business world: digital marketing and e-commerce. As a small to mid-sized eCommerce brand, navigating the complex digital landscape can be daunting. Understanding your target audience, optimizing your marketing funnel, and implementing effective marketing strategies are just a few of the challenges you face. […]
A 10 Step Checklist for an Ecommerce Website Migration
Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the process can […]
Shopify SEO: How to Implement Schema Markup on a Shopify Site
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having information at the right place and the right time can drastically improve the number of conversions on your site. If you are […]
How To Tell If A Link Is Valuable & Will Move The Needle For Your Ecommerce Business
When it comes to SEO for your e-commerce business, linking might not be the first thing that comes to mind. However, it’s not something that should be ignored. It’s also important to realize that not all links are created equal. There are many different types, and navigating what should be prioritized and what shouldn’t, can […]
What Is Link Anchor Text & How To Use It For Your Ecommerce Business
If you’ve been in the world of e-commerce SEO for a minute, you’ll have likely heard about anchor text. Anchor text is an integral part of linking within your web pages, blogs, and more. That’s why it’s critical for you to understand what anchor text is inside and out as well as how to best […]
