by Greg Shuey | Nov 5, 2018 | eCommerce, Email Marketing, Influencer Marketing, Social Media
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand...
by Greg Shuey | Sep 20, 2018 | eCommerce, Influencer Marketing, Social Media
smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers. So while they’re the small fish in the social pond compared to...
by Greg Shuey | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...
by Greg Shuey | Dec 22, 2017 | Content Marketing, Influencer Marketing
Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals...
by Greg Shuey | Oct 24, 2017 | eCommerce, Influencer Marketing, Social Media
As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d...
by Greg Shuey | Oct 9, 2017 | eCommerce, Influencer Marketing
You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the...
