Category

Influencer Marketing

Guide to Using Influencers During the Holidays

By | eCommerce, Influencer Marketing, Social Media | No Comments

As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…

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How to Determine if Influencer Marketing is Helping Your Business

How to Determine if Influencer Marketing is Helping Your Business

By | eCommerce, Influencer Marketing | One Comment

You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…

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Guide to effectively managing an influencer marketing strategy

Guide to Effectively Managing an Influencer Marketing Strategy

By | Influencer Marketing | 3 Comments

All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…

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14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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What to know about leveraging influencer marketing in 2017

What to Know about Leveraging Influencer Marketing in 2017

By | Influencer Marketing | No Comments

Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could spend the same money on something with more immediately tangible results like a Facebook ad campaign. It’s a good thing…

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Leveraging influencers

Guide to Leveraging Influencers in 2017

By | Influencer Marketing | No Comments

Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing   Back in the day,…

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5 Steps To Creating Bullet Proof Relationships With Bloggers, and Journalists

By | Influencer Marketing | One Comment

Blogger and journalist outreach is broken. No matter the number of processes you have in place or the tools you have to help you develop prospect lists and and manage email outreach, it’s still less effective. In today’s post, I want to talk about something that I’ve been thinking a lot about lately, creating true relationships with people… you know,…

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