In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand awareness. Instagram is earning $595 million (and counting) per year in mobile ad revenue alone, and…
An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…
Google Shopping Ads (GSAs), formerly known as Product Listing Ads, are an effective way to drive sales for your business by making your products visible to Google users. Unlike Google Adwords, which place text ads at the top of search results, GSAs use product visuals to hook customers actively looking for products like yours. Businesses are quickly catching on to…
As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…
You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…
All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could spend the same money on something with more immediately tangible results like a Facebook ad campaign. It’s a good thing…
Last year, one of the year’s trendy marketing buzzwords was influencer marketing. But unlike butterfly clips and Pokemon Go, influencer marketing—marketing that focuses on using industry leaders to drive a business’s message and/or product to a bigger market—is a trend that’s here to stay for the long haul. Why eCommerce Businesses Should Consider Influencer Marketing Back in the day,…
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