What Is Zero-Party Data & Why Is It Vital To Your Success?
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A lot of e-commerce marketers are starting to talk about zero-party data. This seems to be a trend that has started in the last 12 months or so. I spend a lot of time on LinkedIn, producing content and engaging with other people’s content, and just about every day, I see a post about zero-party […]
GA4 For Shopify: What is Google Analytics 4 & How Can It Help My Ecommerce Business?
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Knowing where your customer has been and where they’re going is invaluable information to have for your business. So, mapping your customer journey should be a huge priority. You don’t want to go in blind and bumble around making decisions that aren’t backed by anything other than a gut feeling. That’s why so many companies […]