What Is Zero-Party Data & Why Is It Vital To Your Success?

A lot of e-commerce marketers are starting to talk about zero-party data. This seems to be a trend that has started in the last 12 months or so. I spend a lot of time on LinkedIn, producing content and engaging with other people’s content, and just about every day, I see a post about zero-party […]

GA4 For Shopify: What is Google Analytics 4 & How Can It Help My Ecommerce Business?

Knowing where your customer has been and where they’re going is invaluable information to have for your business. So, mapping your customer journey should be a huge priority. You don’t want to go in blind and bumble around making decisions that aren’t backed by anything other than a gut feeling. That’s why so many companies […]

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