In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand awareness. Instagram is earning $595 million (and counting) per year in mobile ad revenue alone, and…
An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order for your online ads to get seen, get clicked, and turn into conversions, you…
If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an Instagram story, they can tag the image or video with the products featured and provide viewers with a direct…
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…
Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many consumers don’t like ads. They ignore them. Some desktop and mobile users…
We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago, marketing technology was something available only to huge companies with incomes to match, leaving small business owners to do…
Today’s post, the second in our series of “lists of tools” posts, is going to talk about the best of the best social media marketing tools. Social media marketing is heating up, especially when combined with SEO and content marketing strategies, therefore, we thought it would be good to put together this killer list. In this post we are going…
As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…
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