by Laurel Teuscher | Mar 4, 2021 | eCommerce, News, Social Media
Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data? With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly. ...
by TJ Welsh | Apr 23, 2020 | PPC, Social Media
These days, if you want to win customers, you’ll likely find them in one of two places: Facebook or Google. Although Google properties, like YouTube, have pushed ahead of Facebook when it comes to daily traffic, both platforms still dominate online activity, with the...
by Anthony Christie | Feb 7, 2020 | Social Media
If you’ve been on social media lately (most likely you have—within the past hour), you’ve probably noticed that paid ads have become more prevalent than ever. Internet gurus like Niel Patel have been preaching about this trend since 2018, predicting that the social...
by Greg Shuey | Nov 27, 2019 | eCommerce, Social Media
Generally speaking, the best audience size for facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of Facebook and Instagram users in the United States) or as few as one thousand people depending on how you...
by Laurel Teuscher | Jan 25, 2019 | eCommerce, Social Media
Many ecommerce companies and even brick and mortar stores are asking the million dollar question: Are Facebook ads worth it? Short answer: Yes. They can prove to be extremely efficient in bringing in new traffic, leads and even conversions. But there are tricks of the...
by Laurel Teuscher | Nov 5, 2018 | eCommerce, Email Marketing, Influencer Marketing, Social Media
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand...
