Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Social media for ecommerce businesses is a massive time suck. As a whole, 43% spend 6-plus hours a week, while 63% of business owners spend 1-5 hours a week on social media. At a glance, for a 40-plus hour work week this may not seem like a lot. But add it up over a month and you’re spending 24 monthly…
It’s the end of the summer and parents are counting down the days until their kids are back in school. College students are packing bags and checking off their lists of items to get things done. Even if there aren’t any students in the house, people will take advantage of the lower prices of household items and still go out…
Social media is taking the marketing world by storm. It’s crowded, competitive, but if you do it right, it’s golden. Haven’t formulated a strategy for your businesses’ social media accounts yet? To successfully capture leads you need a fully developed plan, not a half-hearted attempt to be semi-visible. To nurture your company’s sales funnel using social media, consider the following: Awareness…
With Facebook’s organic reach continuing to plummet, businesses are on the hunt for better ways to reach consumers through social media platforms. Enter Instagram. Instagram has enjoyed astronomical growth over the past several years. In fact, the mobile app’s year-over-year growth from 2013 to 2014 comes in at a staggering 66%. Furthermore, Instagram’s average engagement rate is 15 times higher…
Think about a sales pipeline. At the top of the pipeline you have prospects, somewhere in the middle you have a sales pitch, and at the end of the pipeline you have actual sales. Where does Twitter fall in the pipeline? Social networks, like Twitter, are at the top of the pipeline. They are used to generate awareness about your…
It’s rare to see a consumer purchase a product or service directly from a Facebook, Twitter, LinkedIn, etc., post, today. It’s also hard to track the impact social channels have on the path to purchase due to the fact that social media is seen as the marketing channel that builds awareness, consideration, and intent early in the customer journey. Social…
If you’ve stayed up to date with any news for the past few years, then you shouldn’t be surprised that social media is becoming a huge strategy for companies to engage their customer bases and build brand loyalty. You probably interact with several brands yourself, whether it’s by “liking” their posts on Facebook or by tweeting them to try to…
Susan Petersen, founder and CEO of Freshly Picked, loves Instagram. In fact, she might even love it more than her husband. She spoke about her astounding Instagram success at Inbound Marketing SLC on Oct. 2. She said that at one point, she was spending so much time on Instagram that her husband jokingly said that he wished she loved him…
Our weekly roundup has been overtaken by Pubcon! This week marked the 14th Pubcon, which took place from October 6th through the 9th in fabulous Las Vegas. For those unfamiliar with the event, Pubcon is “the premier social media and optimization conference, is supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search…
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