Cracking the Code: The Power Duo of Digital Marketing & E-commerce

Cracking the Code: The Power Duo of Digital Marketing & E-commerce

In the digital era, there’s an undeniable power duo that’s revolutionizing the business world: digital marketing and e-commerce. As a small to mid-sized eCommerce brand, navigating the complex digital landscape can be daunting. Understanding your target audience, optimizing your marketing funnel, and implementing effective marketing strategies are just a few of the challenges you face. […]

How to Use UTM Parameters for Facebook Ad Retargeting

Looking to run a successful Facebook retargeting ad? Consider exploring advanced Facebook retargeting campaigns using UTM parameters.  Facebook ads can provide substantial traffic and conversions for your company when properly optimized. Yet when you review Google Analytics, it’s not always easy to attribute where your visitors are coming from.  You can use UTM, or Urchin […]

Tips For Targeting New Parents Using Facebook Ads

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] What is a good audience size for Facebook ads? Generally speaking, the best audience size for Facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about the number of […]

Facebook Ads and IOS14: What to Expect and Potential Impact

Are you curious about the impact Apple’s iOS 14.5 App tracking transparency update will have on your Facebook conversion data?  With approximately 60% of devices in the United States running on iOS, this update could impact your reporting and results significantly.  Apple’s privacy update allows users to select whether they would like to be tracked […]

How to Leverage Facebook Data to Improve Your Google PPC and Shopping Ads

These days, if you want to win customers, you’ll likely find them in one of two places: Facebook or Google. Although Google properties, like YouTube, have pushed ahead of Facebook when it comes to daily traffic, both platforms still dominate online activity, with the average user spending an average of 38 minutes on Facebook every […]

How To Leverage Video To Improve Your Paid Social Media Campaigns

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]If you’ve been on social media lately (most likely you have—within the past hour), you’ve probably noticed that paid ads have become more prevalent than ever. Internet gurus like Niel Patel have been preaching about this trend since 2018, predicting that the social media road-to-fame will transition from an […]

Are Facebook Ads Worth it?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Exploring Different Ad Types There are many different formats you can use to advertise on Facebook. Some are geared to get people to visit your physical store. Some collect email addresses, and some are strictly for conversions. […]

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