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Ultimate Guide to Online eCommerce Ad Types and Formats

Ultimate Guide to Online eCommerce Ad Types and Formats

by TJ Welsh | Sep 12, 2018 | eCommerce, PPC, Social Media

Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
Here’s How You Can Use Instagram’s New Shoppable Stories to Boost Your Sales

Here’s How You Can Use Instagram’s New Shoppable Stories to Boost Your Sales

by Laurel Teuscher | Jun 14, 2018 | eCommerce, News, Social Media

If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an...
How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

by Laurel Teuscher | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media

Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...
How To Leverage Geo-Targeting For eCommerce Sites

How To Leverage Geo-Targeting For eCommerce Sites

by TJ Welsh | Apr 5, 2018 | eCommerce, PPC, Social Media

With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all...
How to Set Up Facebook Dynamic Product Ads

How to Set Up Facebook Dynamic Product Ads

by Anthony Christie | Mar 2, 2018 | eCommerce, Social Media

Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many...
Your Guide to 2018 Marketing Technology Tools for Small eCommerce Businesses

Your Guide to 2018 Marketing Technology Tools for Small eCommerce Businesses

by TJ Welsh | Feb 27, 2018 | Content Marketing, Email Marketing, SEO, Social Media, Web

We live in an increasingly automated and technical world. More technology than ever available to help businesses connect with customers and automate processes, and competition is getting fiercer as companies continue to do more, faster. Even just a few years ago,...
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