Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that…
Welcome to part 3 of our eCommerce Growth Series. If this is the first post you’re seeing you can check out part 1, How to Drive eCommerce Sales Using Pinterest, and part 2, How To Drive eCommerce Sales Using Facebook. In this post we’re going to talk about how we use Instagram to boost eCommerce sales. Any solid digital marketing…
Today we’ll dive into how to use Facebook as a tool that boosts the performance of your eCommerce website. The is the second post in our series of posts looking at how to use social media to drive sales. Feel free to check out our first post in this series to learn how to use Pinterest to drive eCommerce sales….
Since we do a lot with social media, we thought it’d be fun to write a blog post series that tells you how to grow your eCommerce business using social channels. So to start this series off, let’s talk about Pinterest. Why eCommerce Businesses Should Be on Pinterest Pinterest has more than 150 million active users, and on average Pinterest…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Social media for ecommerce businesses is a massive time suck. As a whole, 43% spend 6-plus hours a week, while 63% of business owners spend 1-5 hours a week on social media. At a glance, for a 40-plus hour work week, this may not seem like a lot. But add it up over a month and you’re spending 24 monthly…
It’s the end of the summer and parents are counting down the days until their kids are back in school. College students are packing bags and checking off their lists of items to get things done. Even if there aren’t any students in the house, people will take advantage of the lower prices of household items and still go out…
Social media is taking the marketing world by storm. It’s crowded, competitive, but if you do it right, it’s golden. Haven’t formulated a strategy for your businesses’ social media accounts yet? To successfully capture leads you need a fully developed plan, not a half-hearted attempt to be semi-visible. To nurture your company’s sales funnel using social media, consider the following: Awareness…
With Facebook’s organic reach continuing to plummet, businesses are on the hunt for better ways to reach consumers through social media platforms. Enter Instagram. Instagram has enjoyed astronomical growth over the past several years. In fact, the mobile app’s year-over-year growth from 2013 to 2014 comes in at a staggering 66%. Furthermore, Instagram’s average engagement rate is 15 times higher…
Think about a sales pipeline. At the top of the pipeline you have prospects, somewhere in the middle you have a sales pitch, and at the end of the pipeline you have actual sales. Where does Twitter fall in the pipeline? Social networks, like Twitter, are at the top of the pipeline. They are used to generate awareness about your…
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