by Greg Shuey | Sep 20, 2018 | eCommerce, Influencer Marketing, Social Media
smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers. So while they’re the small fish in the social pond compared to...
by TJ Welsh | Sep 12, 2018 | eCommerce, PPC, Social Media
Online ads are everywhere. The average consumer is exposed to thousands of brand messages every day, from ads displayed on their favorite web pages to sponsored content on social media. As a marketer, the sheer quantity of ads out there makes your job harder. In order...
by Laurel Teuscher | Jun 14, 2018 | eCommerce, News, Social Media
If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an...
by Laurel Teuscher | Apr 13, 2018 | eCommerce, Influencer Marketing, Social Media
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her...
by TJ Welsh | Apr 5, 2018 | eCommerce, PPC, Social Media
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all...
by Anthony Christie | Mar 2, 2018 | eCommerce, Social Media
Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many...
