Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that barriers are merely reasons to get more creative and thrive with social media. The most recent of these changes is that we’ve lost the ability to customize the images, titles, and descriptions of link previews on Facebook. This has probably disrupted the workflow of many social media marketers who were accustomed to crafting each linked post so that it came out looking perfect. Brands are at the mercy of the metadata that exists (or doesn’t exist!) on their websites to populate image, title, and description fields in posts. Facebook has said that it will grant the ability for pages to edit link previews from their own domains once again but there hasn’t been any indication of when this will functionality will be available. Currently, only pages belonging to publishers have been offered this option.
Open Graph ProtocolThe solution has been available to all of us for a long time. Being able to create effective Facebook posts again is going to require some web page optimization but it’s worth it. And the secret good side to all of this is that links to your page from Facebook will always look the way you want them to, no matter who posts them. Facebook created the Open Graph protocol in order to pull in more data about web content. The information helps create a data-rich, enhanced display when it’s posted to social media platforms. By including Open Graph metadata on your site, you can rest assured that your content will always look its best when posted on Facebook. Beyond that, Google+, Twitter, and LinkedIn are all compatible with Open Graph tags as well. There are four tags that are required for pages:
- og:title – This is the title of your content as you want it to appear on social media, so make sure you enter an engaging headline here.
- og:type – This tag defines the type of object your content is. For example, video, audio, article, website, etc.
- og:image – The URL for the image that will be displayed with the post. Make sure it’s an eye-catching image that is relevant to the content.
- og:url – This tag is the canonical URL of your content.