Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
TL;DR: AI is a great assistant for SEO work and a terrible replacement for SEO judgment. I’ve been doing SEO for more than 20 years, and I use AI every day. It still
The last time shoppers wanted something expensive, only 1 in 5 actually bought it. That’s one of the findings from a consumer survey Stryde ran in September 2026. We asked U.S. shoppers how
TL;DR: I’m a huge proponent of AI… automating the mundane, building tools, moving faster. But I’m watching too many fast-growing ecommerce brands take it too far, and I think the pendulum needs to
TL;DR: On September 15, 2026, Cloudflare is changing how it handles AI crawlers by default and if you don’t check your settings, you could accidentally block Google and the AI platforms your customers
TL;DR: Traffic from search and social is declining as AI tools absorb more of the buying journey, but influence isn’t. Every AI Overview, ChatGPT answer, and Shopping result is still built from your
TL;DR: A growing share of ecommerce traffic (5-7% for most brands we work with) is now coming from AI platforms like ChatGPT, Gemini, Claude, and Copilot, and that number is only going up.
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is sending mixed signals
TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to be an early
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every channel, including AI
TL;DR: Your customers don’t care about your product. They care about the version of themselves that exists after they buy it. The ecommerce brands that consistently outsell their competitors aren’t better at listing
TL;DR: Consumers aren’t done buying, they’re just under more financial pressure than they’ve been in years. Gas prices are up nearly 45% year over year, credit card debt has hit record highs, and
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility, out-of-control customer acquisition