All Posts By

Greg Shuey

14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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State of Digital Marketing Industry

State of the Digital Marketing Industry

By | Inbound Marketing, SEO | No Comments

Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…

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What to know about leveraging influencer marketing in 2017

What to Know about Leveraging Influencer Marketing in 2017

By | Influencer Marketing | No Comments

Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could spend the same money on something with more immediately tangible results like a Facebook ad campaign. It’s a good thing…

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Running a retargeting campaign

Best Practices for Running a Retargeting Campaign

By | PPC | No Comments

Retargeting, or remarketing as some call it, is a highly effective tool for eCommerce businesses. When done right, a retargeting campaign keeps your business at the forefront of consumers’ minds and helps convert online browsers into buyers. To help you do that and get the best ROI from your retargeting campaign, here are our 8 best practices to follow. 1….

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50 Resources to Help You Slay Your Kickstarter Campaign

By | Inbound Marketing | One Comment

According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign. But it takes more than a killer idea to kill your Kickstarter campaign….

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10 Ecommerce Marketing Tactics That Desperately Need Your Attention

By | eCommerce | One Comment

Looking to increase traffic and sales to your online store? Of course you are. That’s what every ecommerce business wants. And that’s exactly why I put together this list of ecommerce marketing tactics you need to put into action—like right now. 1. Split testing product pages and working to improve conversion rate. A good conversion rate is crucial to having…

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