Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
TL;DR – Most ecommerce brands trying to win in AI search are focused on the wrong things: schema, LLMs.txt, chunking, markdown formatting. Those tactics don’t matter if your brand is sending mixed signals
TL;DR: Test OpenAI/ChatGPT ads only if you have money to burn. The platform is too limited and the audience too narrow to justify real budget, but if you want to be an early
TL;DR: SEO, GEO, and AEO are related but not interchangeable. Strong ecommerce SEO fundamentals like technical health, content quality, authority, and intent alignment remain the foundation for visibility across every channel, including AI
TL;DR: Your customers don’t care about your product. They care about the version of themselves that exists after they buy it. The ecommerce brands that consistently outsell their competitors aren’t better at listing
TL;DR: Consumers aren’t done buying, they’re just under more financial pressure than they’ve been in years. Gas prices are up nearly 45% year over year, credit card debt has hit record highs, and
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept coming up: AI search visibility, out-of-control customer acquisition
TL;DR: AI has made content creation easy for everyone, which means the content itself is no longer the differentiator. The brands winning right now are the ones that sound unmistakably human across every
TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that drastically impact results. Ahrefs found that brand mentions
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website. Wayfair and Etsy
TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The fix isn’t cutting ad spend, it’s building an
TL;DR: Shoppers are increasingly using ChatGPT, Perplexity, and Google AI Overviews to discover fashion brands and most $1-15M ecommerce brands don’t show up at all. The post walks readers through a 5-minute self-audit
TL;DR Google’s AI Overviews now appear on 48% of all searches and crush organic CTR by 61%. Baby brands get hit hardest because parents search for research-heavy, informational queries (safety, comparisons, ingredients), exactly