Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that drastically impact results. Ahrefs found that brand mentions
TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode without ever visiting your website. Wayfair and Etsy
TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The fix isn’t cutting ad spend, it’s building an
TL;DR: Shoppers are increasingly using ChatGPT, Perplexity, and Google AI Overviews to discover fashion brands and most $1-15M ecommerce brands don’t show up at all. The post walks readers through a 5-minute self-audit
TL;DR Google’s AI Overviews now appear on 48% of all searches and crush organic CTR by 61%. Baby brands get hit hardest because parents search for research-heavy, informational queries (safety, comparisons, ingredients), exactly
TL;DR If you’re investing thousands of dollars per month in Google Ads for your ecommerce brand, you need to know whether it’s actually making you money, not just generating clicks. Most agencies send
TL;DR: Most home decor brands think SEO means blogging. It doesn’t. The highest-ROI SEO work happens on your product pages, category pages, and site architecture, not your blog. If organic search isn’t driving
On March 17, 2026, Google quietly published a blog post that should have every ecommerce brand rethinking what their SEO strategy should look like over the coming months and years. It’s called “Personal
TL;DR Every ecommerce brand considering Google Ads asks the same question: how much is this going to cost me? And almost no agency will give you a straight answer. I will. This post
TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C entrants competing for the same ad inventory, and
TL;DR Ecommerce Google Ads can be one of the fastest, most scalable revenue channels for brands, but it’s not the right move for everyone, and it’s definitely not the right move at every
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries Amazon can’t serve: safety deep-dives, developmental stage content,