Greg Shuey, Author - STRYDE
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Greg Shuey

eCommerce Conversion Rate Optimization Best Practices for 2020

By | Conversion Optimization, eCommerce | No Comments

2020 is just around the corner, and at this point, almost everyone has some sort of eCommerce operation—whether it’s on Amazon or through your website. Most vendors have gotten savvy enough to use Facebook and Google Ads, while also tapping into the power of social media posting to get attention. With all that marketing firepower, getting people to your site…

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Scaling Your Shopify Store – 7 Things You Must Focus On To Drive Massive Success

By | eCommerce | No Comments

I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah.  In many of my discussions, one of the most common threads is around how difficult it is to scale from $20,000…

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The Six Components of Creating a Powerful Shopify Marketing Strategy

By | eCommerce | No Comments

Picture this… you’ve selected and customized a beautiful template, uploaded gorgeous product photos, developed compelling product descriptions, and set up your checkout process. You’ve created the best possible experience for your new customers, now what? Now, its time to create a powerful Shopify marketing strategy that will bring qualified traffic and sales for your business. I’ver personally been through this…

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What Are Micro-Influencers and Why Should You Work With Them?

By | eCommerce, Influencer Marketing, Social Media | No Comments

An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….

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Are You Ready for the Changes coming to Google Ads Next Month?

By | eCommerce, News | No Comments

Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new limitations on targeting and exclusion controls for Google Display Network ads. Advertisers will no longer be able to exclude mobile…

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7 Email Marketing Templates You Need To Use When You Set Up an eCommerce Store

By | eCommerce, Email Marketing | No Comments

It’s that simple: If you have an eCommerce business, you need to be using email marketing. More than 3.7 billion people use email worldwide, according to a survey by Radicati Group — that’s effectively half of the world’s population. The Pew Research Center claims than 92% of adults in the U.S. use email, with 61% of adults using it actively…

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10 eCommerce Marketing Blogs All Small Business Owners Should Read

By | Content Marketing, eCommerce | No Comments

This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of…

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