Greg Shuey, Author - STRYDE
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Greg Shuey

What Are Micro-Influencers and Why Should You Work With Them?

By | eCommerce, Influencer Marketing, Social Media | No Comments

An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….

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Are You Ready for the Changes coming to Google Ads Next Month?

By | eCommerce, News | No Comments

Google Ads, previously known as Google AdWords, announced in a blog post they are streamlining the display campaign targeting process through a series of changes that will take effect September 2018. The most notable change from this “simplification” are new limitations on targeting and exclusion controls for Google Display Network ads. Advertisers will no longer be able to exclude mobile…

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7 Email Marketing Templates You Need To Use When You Set Up an eCommerce Store

By | eCommerce, Email Marketing | No Comments

It’s that simple: If you have an eCommerce business, you need to be using email marketing. More than 3.7 billion people use email worldwide, according to a survey by Radicati Group — that’s effectively half of the world’s population. The Pew Research Center claims than 92% of adults in the U.S. use email, with 61% of adults using it actively…

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10 eCommerce Marketing Blogs All Small Business Owners Should Read

By | Content Marketing, eCommerce | No Comments

This might sound trite coming from an eCommerce agency, but that doesn’t mean it isn’t true: For eCommerce businesses selling products online, digital marketing is key for revenue and overall success. Digital marketing differs from traditional marketing in that there are more technical, complex strategies to consider: Search Engine Optimization, E-mail marketing strategies, and social media are just some of…

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21 holiday marketing campaign tactics

21 Holiday Marketing Campaign Tactics for Success — 2017 Edition

By | Conversion Optimization, eCommerce, Inbound Marketing | No Comments

The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…

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How to Produce Attractive Content that is a Step Above the Rest

How to Produce Attractive Content that is a Step Above the Rest

By | Content Marketing | No Comments

Content marketing is essentially very simple: Produce content that brings visitors to your site and is a step above the competition. Yes, very easy…until you sit down and try it. Great content may not appear at the snap of your fingers, but smart thinking and smart work will allow you to effectively accomplish your goals. Answering some questions about what…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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