All Posts By

Greg Shuey

21 holiday marketing campaign tactics

21 Holiday Marketing Campaign Tactics for Success — 2017 Edition

By | Conversion Optimization, eCommerce, Inbound Marketing | No Comments

The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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Page Optimizations for Effective Facebook Posts

By | Social Media | No Comments

Fake news is everywhere! We can’t really blame people for being gullible, though. The headlines we see are so tempting and we just want to believe they’re true. Unfortunately, it means that social media platforms have been forced to crack down and impose restrictions on everybody in response to the damaging actions of a few. At Stryde we believe that…

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25 Tools To Set Your Ecommerce Marketing On Fire

By | eCommerce | 2 Comments

Setting up shop online is only half the battle for an ecommerce business. After the exciting setup phase comes the demanding early expansion, as you struggle to get your brand in front of as many eyes as possible and encourage the traffic that will keep you going and establish your brand as something special in the digital ocean. To keep…

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What We Learned from August’s BigCommerce Town Hall

By | eCommerce | No Comments

We just finished watching August’s BigCommerce Town Hall and there are a lot of things to get excited about. Here’s what was announced and how it will help ecommerce stores using the platform. BigCommerce Multi-Storefronts Functionality The feature that has us most excited is Multi-Storefronts Functionality. Anybody who has had to jump back and forth between managing multiple stores on…

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14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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State of Digital Marketing Industry

State of the Digital Marketing Industry

By | Inbound Marketing, SEO | No Comments

Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…

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What to know about leveraging influencer marketing in 2017

What to Know about Leveraging Influencer Marketing in 2017

By | Influencer Marketing | No Comments

Marketers of today exist in a world filled with fluid and “outside-the-box” tactics that present varied ROIs. When viewed from a traditional marketing perspective, it’s easy to question the efficacy of an influencer marketing strategy – especially if you could spend the same money on something with more immediately tangible results like a Facebook ad campaign. It’s a good thing…

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