Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
Let’s talk about something most ecommerce brands aren’t paying attention to yet… and it’s going to cost them dearly in the near future. As I’ve talked and written about before, Google’s AI Overviews
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State
After auditing thousands of ecommerce accounts over the past 20 years, I keep seeing the same pattern. Brands come to us frustrated. They’ve been investing in SEO for months, sometimes years, and they’re
Imagine a customer opens ChatGPT, types “I need a gift for a new mom under $50,” and within seconds an AI agent browses, compares, and completes a purchase, without ever visiting a website.
If you run or are a marketer for an ecommerce brand doing $500K-$5M in revenue, there’s a good chance your marketing strategy still revolves around a familiar playbook: Build product pages Publish blog
Let’s get one thing clear…. AI search is not Google. It doesn’t rank pages the same way. It doesn’t weigh authority the same way. And it definitely doesn’t surface content the same way.
For years, e-commerce SEO followed a familiar playbook: pick a keyword, write a blog post, hit a word count, add a few internal links, and move on. That approach worked when search engines
Every few months, I see someone post the same hot take on LinkedIn: SEO is dead. Sometimes it’s because Google rolled out another algorithm update and traffic dropped overnight. Sometimes it’s because the
Every decision matters in baby product ecommerce. Parents aren’t just clicking “add to cart”; they’re evaluating safety, trust, values, and credibility before making a purchase that impacts their baby. With thousands of baby
With millions of brands competing for attention online, search remains one of the most important ways customers discover products and services. But search is no longer limited to ranking well in Google. AI-powered
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing