Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
TL;DR: Most home decor brands think SEO means blogging. It doesn’t. The highest-ROI SEO work happens on your product pages, category pages, and site architecture, not your blog. If organic search isn’t driving
On March 17, 2026, Google quietly published a blog post that should have every ecommerce brand rethinking what their SEO strategy should look like over the coming months and years. It’s called “Personal
TL;DR Every ecommerce brand considering Google Ads asks the same question: how much is this going to cost me? And almost no agency will give you a straight answer. I will. This post
TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C entrants competing for the same ad inventory, and
TL;DR Ecommerce Google Ads can be one of the fastest, most scalable revenue channels for brands, but it’s not the right move for everyone, and it’s definitely not the right move at every
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries Amazon can’t serve: safety deep-dives, developmental stage content,
TL;DR Hiring the wrong ecommerce Google Ads agency can burn through your ad budget faster than almost any other marketing mistake you can make. Unlike SEO, where bad work wastes time, bad paid
Let’s talk about something most ecommerce brands aren’t paying attention to yet… and it’s going to cost them dearly in the near future. As I’ve talked and written about before, Google’s AI Overviews
TL;DR: Millions of consumers are asking ChatGPT, Perplexity, Claude, Gemini, etc., to recommend home products, and most D2C home brands don’t show up in those results. AI search optimization (AEO/GEO) is a new
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State
TL;DR: Organic traffic drops in fashion ecommerce almost always come down to five root causes: thin product page content, keyword cannibalization across collections, accumulated technical debt, zero content beyond product pages, and traffic
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State