Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
You have often heard it is easier and cheaper to get current customers to make another purchase than to attract new customers. It’s 100% true! The probability of selling to an existing customer
It is critical for e-commerce businesses to develop real and long-lasting relationships with customers to cultivate long-term growth and viability for your business. As we all know, it’s much cheaper to keep a
Have you been thinking about scaling your content marketing to support your search engine optimization initiatives? If you haven’t, it’s time to start considering it. The thing is, having a content marketing strategy
If you’ve been considering doing content analysis and reporting for your e-commerce business, don’t wait another day. You see, when it comes to e-commerce content marketing, having good reporting and analysis to back
If you’re looking for a way to improve your content marketing for an e-commerce plan, look no further than optimizing content. There are many things that need to be considered as you’re trying
In the world of e-commerce content marketing, the buyer’s journey is an important piece. What is the buyer’s journey, though? Well, it’s how a customer comes to buy your product. This can be
Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your search engine optimization plan (or it’s not a prevalent part), now is the time
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a
If content marketing is a part of your SEO plan, you need a content calendar. A content calendar documents things such as topics, ideas, publish dates, etc. Once you’ve built the calendar, you’ll
Do you have a well documented e-commerce content marketing strategy? If not, your e-commerce business is miggin out on valuable insights. Having a documented actionable plan is the key to not only being
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous
If you’ve been adding content to your website, you might be thinking that you’re all set and that your SEO rankings will follow. However, have you performed a content audit recently? It’s a
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