Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
For years, e-commerce SEO followed a familiar playbook: pick a keyword, write a blog post, hit a word count, add a few internal links, and move on. That approach worked when search engines
Every few months, I see someone post the same hot take on LinkedIn: SEO is dead. Sometimes it’s because Google rolled out another algorithm update and traffic dropped overnight. Sometimes it’s because the
Every decision matters in baby product ecommerce. Parents aren’t just clicking “add to cart”; they’re evaluating safety, trust, values, and credibility before making a purchase that impacts their baby. With thousands of baby
With millions of brands competing for attention online, search remains one of the most important ways customers discover products and services. But search is no longer limited to ranking well in Google. AI-powered
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing
TL;DR: The research shows a 50% drop in click-through rates when AI Overviews appear in Google search. If you’re still running a 2018 SEO playbook, you’re invisible to your customers and it’s costing
TL;DR: The Consumer Trends Report from WARC and GWI reveals that product-based brands must evolve to stay relevant. Widening wealth gaps are splitting consumers into value-driven and experience-focused segments, requiring tailored messaging. Influencers
As e-commerce business owners and marketers gear up for 2026, the path to growth and scalability hinges on one simple principle: mastering the fundamentals. While trends and platforms will continue to evolve, a
Last year, over six months, I’ve been digging into customer research and working to better understand consumer buyer behavior and trust in order to drive better strategies for our clients. One of the
Are you trying to scale a direct-to-consumer (D2C) e-commerce brand in 2026? It might seem like a big task, but to make it simpler, you can break it down a bit. It comes
With millions of online stores competing for attention, it’s no surprise that 93% of online experiences begin with a search engine. People use search engines multiple times a day to find everything from
Are you considering hiring an eCommerce marketing agency? If so, it’s important for businesses, like yours, to evaluate the potential return on investment (ROI) against your expenses. Understanding this is really important for