Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
Growth in the sporting goods and outdoor industry doesn’t come from visibility alone; it comes from credibility. Customers buying hiking gear, fishing equipment, mountain bikes, training tools, or backcountry apparel aren’t making casual
As an SEO strategist, I’ve been closely watching trends evolve, and here’s my number one prediction for 2026: Ecommerce SEO is heading full throttle into the era of zero-click marketing. This shift will
Fashion ecommerce is one of the most unforgiving markets online. Your customers aren’t just shopping for clothing; they’re buying confidence, belonging, and personal identity. And they’re doing it in a world where new
TL;DR The ecommerce content landscape is shifting fast. In 2026, success will hinge on building AI-powered workflows, fostering authentic community-driven content, and balancing creativity with strategy. This post walks you through the key
The e-commerce world is evolving and changing at a rapid pace, and in order to keep up, your business can’t afford to be stagnant. For your business to thrive, you need specialized marketing
Are you feeling overwhelmed by the fact that in direct-to-consumer (D2C) e-commerce, there is a lot of pressure to deliver immediate results? We get that! Brands seem to frequently emphasize short-term metrics, such
Every decision matters in home decor and furniture ecommerce. Shoppers aren’t just clicking “add to cart”; they’re investing in pieces that shape how their home looks, feels, and functions every day. With thousands
TL;DR Most brands still treat content marketing like a form of art, but growth-focused eCommerce companies know it’s also a science. Measuring content marketing means going beyond pageviews and shares to understand how
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey talks with Jake Bengtzen, GM of AI Search at REDO, about the emerging discipline of AI Search Optimization (AEO/GEO/AISEO) – how
TL;DR As AI transforms how consumers search, hiring the right AI search optimization agency can make or break your ecommerce growth. Many brands still rely on outdated SEO tactics, vague metrics, and one-size-fits-all
Episode Summary In this episode of Seven Figures and Beyond, host Greg Shuey sits down with Jeremiah Prummer, founder and CEO of KnoCommerce, to discuss real-time consumer insights drawn from over 14 million
TL;DR AI search optimization is powerful, but not universal. For ecommerce brands without solid SEO foundations, sufficient budgets, or long-term horizons, it can be a costly distraction. This post explains when AI optimization