Episode Summary
In this episode of Seven Figures and Beyond, host Greg Shuey sits down with Jeremiah Prummer, founder and CEO of KnoCommerce, to discuss real-time consumer insights drawn from over 14 million monthly survey responses across 6,000 eCommerce brands. As Black Friday and Cyber Monday approach, Jeremiah shares data-backed trends revealing cautious consumer sentiment, increased deal sensitivity, and shifts in discovery channels from paid media to Google, word-of-mouth, and YouTube. The discussion dives into how brands can adapt by optimizing offers for both self-buyers and gifters, emphasizing owned channels like email and SMS, and leveraging data-driven timing and messaging strategies to maximize holiday performance despite challenging market conditions.
Key Takeaways
- Consumer Sentiment Is Down but Stabilizing: Economic sentiment is lower than in past years, reflecting uncertainty and reduced optimism, yet it has slightly rebounded leading into November.
- Cautious, Deal-Driven Shoppers: Consumers are more price-sensitive and cautious, prioritizing strong deals and value over brand loyalty this season.
- Discovery Channels Are Shifting: Google and word-of-mouth are up as paid ad budgets tighten, while Meta and TikTok have slightly declined; YouTube and Reddit are emerging as new discovery sources.
- Owned Channels Matter More Than Ever: Email and SMS remain the most cost-effective and controllable tools for driving sales and repeat purchases during the noisy holiday period.
- Timing and Offers Are Critical: Peak Black Friday sales occur Friday morning (10 a.m. ET) and Cyber Monday night (10 p.m. ET); brands should differentiate “self-buying” offers from “gifting” offers and communicate them early and often.
Questions To Ask Yourself
- How can smaller DTC brands use post-purchase survey data like KnoCommerce’s to uncover opportunities during the holidays?
- What can brands do to build loyalty when consumers are more deal-focused than ever?
- How should marketers balance their ad spend between Meta, Google, and emerging channels like YouTube or Reddit?
- What creative strategies can brands use to make email and SMS campaigns stand out amid heavy competition?
- How can brands adjust their holiday strategy when Black Friday performance doesn’t meet expectations?
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Jeremiah Prummer LinkedIn: https://www.linkedin.com/in/jeremiahprummer/
KnoCommerce: https://knocommerce.com/
Episode Transcript
Greg Shuey (00:01.347)
Hey everyone, welcome to the Seven Figures and Beyond eCommerce Marketing Podcast. I am your host, Greg Schuey. I created this podcast to help direct to consumer business owners and marketers who are stuck and who are actively trying to find a way to grow their businesses. I’ve got my buddy Jeremiah here today. He’s from KnoCommerce. If you’ve been listening for a while, you’ve probably heard of KnoCommerce because I talk about them a lot.
And I actually had one of his colleagues, Steven on about 18 months ago. He was episode six. We’re almost episode 80, I think. So like it was a long time ago. Yeah. But I asked Jeremiah to join us today for a couple of reasons. So first he’s built an amazing tool that I use that my clients use that apparently 6,000 brands use, which is amazing. second, this dude has data.
Jeremiah (00:32.625)
wow.
Jeremiah (00:37.258)
That’s awesome.
Greg Shuey (00:55.468)
Like a lot of freaking data. So we just talked about merchants. You’ve got about 6,000 on platform. And then how many survey responses are you collecting each month?
Jeremiah (01:06.664)
Yeah, obviously it varies a little bit from month to month seasonality, but I just checked and October 14.6 million questions answered. Yeah, lots. Lots of trend analysis, lots of tracking where the industry is going. I think, I know we’ll get into some of this too, but even just seeing, you know, macroeconomic trends through that data is pretty cool too.
Greg Shuey (01:15.31)
It’s a lot of freaking data, a lot.
Greg Shuey (01:29.772)
Yep. Third reason is because Black Friday is literally three weeks away. I can’t believe that. It’s absolutely crazy. And I know based on some of his LinkedIn posts and just talking to him a little bit that he has a lot of data around Black Friday, Cyber Monday, and can help us understand and kind of be prepared going into that here in a
weeks and understand if there’s any last minute changes we maybe need to be thinking about and those types of things. So today’s episode might be a little shorter than you’re used to, or maybe it’s not. Maybe we just get talking, but I can promise you that we’re going to get a lot of value out of our discussion today. And I think you’re going to come away with some really amazing insights and action items. So Jeremiah, if you, if you wouldn’t mind just maybe take just a minute, give us a little intro on you.
a little background on no commerce, and then I’ve specifically prepped four questions for us to go over today. So we will hop into those as soon as you introduce yourself.
Jeremiah (02:33.256)
Awesome. Yeah, I’m Jeremiah Prummer, founder of KnoCommerce, CEO of KnoCommerce. I actually run a couple other tech companies now as well, all in kind of the e-commerce ecosystem. And yeah, Greg, you are one of our oldest partners, not age-wise, but in terms of the business. You’re one of the longest tenured agency partners we have. And I know we’ve been working together for a long time, so it’s really
to do this. So thank you for having me on. And yeah, I’ve got, know, we, as Greg said, 6,000 plus brands we work with and collect. mean, last month was 14 and a half million survey responses. We’ll probably see that be 20, 25 million a month over November and December because it’s obviously peak season. So yeah, lots of information. And I think
I really like getting into the trends and the macro and some of the stuff that we see here at Scale.
Greg Shuey (03:33.976)
Yep, yep. And if you don’t follow him on LinkedIn, you should pause this episode right now and go follow him because that’s honestly why we’re talking today. I’ve seen a lot of this few little snippets of data he’s been sharing the last couple of weeks and I’m like, dude, we gotta get you on and we gotta like really unpack this in an episode. So go follow him.
Jeremiah (03:52.874)
Yeah. Yeah, I appreciate it.
Greg Shuey (03:55.566)
All right, man, you ready to jump in? OK, all right. So again, no, no question that you have a ton of data. You’re collecting this post purchase survey data from thousands of e-commerce brands. What trends are you seeing and how shoppers are feeling going into this year’s Black Friday Cyber Monday season compared to last year? The economy is weird.
Jeremiah (03:57.29)
Yeah, let’s do it.
Greg Shuey (04:19.934)
In some cases, it’s a giant mess. they nervous? Are they more cautious? Are they deal driven, brand loyal? What are you seeing?
Jeremiah (04:28.808)
Yeah, definitely would say that we’re seeing more caution and I think it’s also fair to see a little bit more deal driven as well. And so a couple of things that we look at here and I actually just shared some of this data yesterday. So good timing on this. So to Greg’s point, you can go look at this at LinkedIn. But one of the, we have a survey experience at Know that we call automated insights and that’s effectively a set of questions that are
person-specific as opposed to brand-specific. And so if you are a brand who’s running surveys on No, you can turn that on for a subset of your customers, and then it will go collect this data, and then you can see how your customers compare to the industry effectively. And so one of the questions we ask is, do you expect to spend more or… Basically, I forget the exact phrasing, but how do you expect your…
you’re spending to change over the next three months. I’m going to spend more, I’m going to spend less, or I’m going to spend about the same. And so that is seasonal. And it actually lines up exactly with what you expect. You see September, October, kind of this rise in the anticipated future spending because people know they’re going to be spending big around the holidays. And then at post-holidays, that drops off dramatically. And then we have a couple of other questions paired with that, which is asking about like,
recent spending and then also economic outlook and economic sentiment. And basically economic sentiment is lower than it’s been in a long time. Yeah, I think that’s no surprise. Obviously, we’ve got government shutdown. It’s interesting because actually, if you look at last year, there was a massive rise in sentiment post-election. And it actually is split based on
Greg Shuey (06:01.4)
scary.
Jeremiah (06:17.406)
the state. So we looked at the state of two, which is kind of interesting. So red states have very high economic sentiment post-election. Blue states were actually still decent, but much lower. And then Trump’s policies started to actually take effect. And I think it wasn’t exactly what people expected, right? Tariffs and some of these other things. And so since then, the sentiment has really dropped. And, you know, it doesn’t line up with the stock market, which I think is just
Greg Shuey (06:35.981)
it.
Jeremiah (06:44.942)
a bit of an aside, but kind an interesting thing. I think we’re in this feels like a very weird time of economic sentiment where the financial markets don’t quite align with what people feel. so you can’t just look at things like the stock price and say, things are great. That’s just not really how it’s playing out. So yes, economic sentiments lower. But I will say it’s rebounded a little bit over the last few months, which is good.
Greg Shuey (07:02.008)
Yeah.
Jeremiah (07:11.914)
But then of course, we got the government shut down now, which doesn’t help. Less money going into people’s pockets at the moment. And then future anticipated spending has been trailing much lower than what we saw over 2023 and 2024. But good news, we are seeing a massive jump in November. So that was the thing I just shared yesterday. We’re seeing November come back almost to the levels that we saw in 2023 and 2024 for November.
So yeah, so I am hopeful that Black Friday will be decent. I would have expected some year over year increase just because it always goes up. Yeah. Yeah. But I will say, you know, if you are a brand who, let’s say you saw 30 % jumps every single year over the last five years, I would caution you to not expect that this year.
Greg Shuey (07:42.318)
That’s amazing.
Greg Shuey (07:53.236)
That’s how it’s been the last five years. Just crush every year.
Greg Shuey (08:10.584)
Right. There may be a few brands that absolutely knock it out of the park. Yep.
Jeremiah (08:10.858)
it could happen and hopefully it does. Yep. Yep. There will be some that, know, some of these, especially like the ones that are scaling really fast, they maybe did a million dollars last Black Friday and they’re going to do two million this Black Friday. Like that will happen. But I would just caution people to like, don’t get discouraged. This is a bit of a, this year feels a little bit more like survival than the last couple of years have. I mean, last year kind of felt like it too compared to 2023, but.
Greg Shuey (08:25.314)
Yep. Yep.
Greg Shuey (08:40.206)
Hopefully it’s a small blip on the radar. That’s the hope. We can rebound next year. And that’s what we’ve been saying for two years. So here we are. So fun. Okay. So next question is, I mean, you collect a lot of data around first touch and last touch attribution. So where are consumers actually discovering and deciding to purchase this year?
Jeremiah (08:40.763)
Here we are.
Jeremiah (08:45.098)
Totally. 2026, that’s the year. Yeah. Totally. Yeah.
Greg Shuey (09:09.526)
Are you seeing any shifts across channels? Meta, Google, TikTok, Direct, Organic, and what should brands be aware of as they start to plan their last minute Black Friday, Monday campaigns?
Jeremiah (09:22.056)
Yep. Yeah. part of, I’ll give you a few stats here, or I’ll talk about a few channels here. Part of the problem that we have though is there’s a bit of a cause and effect in the data that we collect because you’re asking the question, how did you first hear about us? And what I mean by that is the, where the money is going and how much money is going into those places is going to have an impact on that. And I mean, of course that’s obvious, but
I just wanted to say that because one of the things that we are seeing this year is that as a percentage of discovery, Google is higher than it’s been in years past. Word of mouth is higher than it’s been in years past. And I think both of those come down to actually less money going into paid ads. And so those two places are actually more like kind of organic discovery.
Greg Shuey (10:00.408)
interesting.
Greg Shuey (10:05.07)
That makes sense.
Jeremiah (10:19.692)
and I think there’s been a little bit of a pullback on paid ads, obviously not true for everybody. There’s a lot of brands that are just keep spending more and more every year. but I think in general brands have tightened their wallets a little bit. There’s a little bit less money going into paid ads. And so those two channels have kind of seen a percentage wise, a little bit of a climb from years past. yeah, seeing a little bit of a drop in meta meta is still the lion’s share. meta typically most months is between 40 and 45 % of discovery is coming from meta. and then.
Greg Shuey (10:36.343)
interesting.
Jeremiah (10:49.578)
Um, and I guess for context to, uh, word of mouth is usually around 15, 20, somewhere in that range. So about half of that. Um, so a little bit of a decline in meta, a little bit of a decline in Tik TOK. And then we’re seeing a rise in, um, YouTube, a rise in Reddit and, um, arise and, um, I just forgot, oh, um, mobile games. So, uh, app love and, and a couple other things like that. um, so I think, yeah, I.
Greg Shuey (11:06.146)
Hmm.
Greg Shuey (11:15.905)
Interesting.
Jeremiah (11:18.91)
You where, like, you probably shouldn’t shift your paid ad strategy today, obviously, based on this information. But I would say, I think there’s a, just to kind of like put that on your radar, what we’re seeing, YouTube has been a really interesting channel this year, and I think is going to continue to grow. Obviously, it’s part of Google, but in terms of how we kind of track it, it’s And mobile, some of the non, that’s fine, they are.
Greg Shuey (11:34.339)
Yeah.
Jeremiah (11:47.422)
more traditional in some ways like TV. But in terms of like how us as e-commerce and digital marketers think of it, TV is a bit of a non-traditional source and that’s been doing well too. So yeah, I think if I’m sitting here thinking about how I’m planning Black Friday, Cyber Monday, I think it’s gonna be like really heavy investment into email. Like the reality is getting…
Greg Shuey (12:11.822)
Hmm.
Jeremiah (12:14.058)
money out of your repeat customers is probably going to be very, important this time around. I think driving your discovery is going to be very expensive and challenging. But I would say if there was a bit of pullback in spend and meta, that’s an opportunity too. Probably means lower CPMs potentially available during this time than there has been in a year past. And so I would probably like.
really look at those two and then obviously Google, like whatever you can do to drive, you know, brand search or really high quality search for your product category. think is probably where I would be looking over the next few weeks.
Greg Shuey (12:55.864)
Yeah, probably a little too late to hop on the SEO train, but you know, putting more money into Google ads, optimizing product feeds and trying to rank better in organic shopping is a big opportunity because that’s fast, right? That’s not like optimizing a webpage for SEO. Those, those effects can take, take hold pretty dang fast. And so I definitely think there are some ways that you could leverage Google to drive more demand for the holidays for sure.
Jeremiah (13:10.324)
Yes.
Jeremiah (13:26.376)
Yeah, that totally makes sense. And then obviously, you know, I’m sure Greg, you’re thinking about this a lot, but just like offer optimization, what that looks like, and how do you get somebody to just sell or buy more? mean, and hire AOVs and one other really important point too, obviously, I don’t have data for this year yet, but from years past, what we’ve seen is that most Black Friday, Cyber Monday shoppers are buying for themselves. The gifting behavior really starts
that next week. so I think, yeah, and so I actually would recommend that brands really think about Black Friday offers separately from their gifting offer offers, and really try to optimize those in two different ways. that’s just something we’ve seen in years past. So not that people aren’t buying gifts during that time, but the you go from
Greg Shuey (13:57.622)
Interesting.
Greg Shuey (14:07.0)
Hmm.
Jeremiah (14:23.412)
typically like 60 to 80 % of purchases being for self during that weekend to completely shifting to where it’s like 60 to 80 % of purchases being for other people over the next three weeks.
Greg Shuey (14:35.522)
Yeah, my wants my needs. I’ve been keeping it in a note, right on my computer, my phone, and I’m waiting for it to go on sale. It makes sense.
Jeremiah (14:41.246)
cycle.
Jeremiah (14:46.09)
Yeah, it does. It really does. yeah. And obviously, again, there is some gifting, but I think there’s an opportunity for brands to really think about your end of year holidays, whichever ones you’re thinking about in that context and what you can do to optimize around that.
Greg Shuey (15:03.65)
Yep, cool. All right, next question. What are you seeing in terms of average order values, time to purchase, discount expectations? Are you seeing that shoppers are waiting longer for deals? Are there certain categories where people are still spending freely despite inflation? Where are we at in those areas?
Jeremiah (15:27.7)
So this one I don’t have as clean of data on, but it makes me want to kind of do like an end of year report with some of this stuff, because I think there’s some really interesting segments here. CommonThread Collective, which we partner with on some things as well, they’ve got some really cool stuff around the discount rate piece in particular. And this year, I don’t know the numbers off the top of my head, but.
Steve who works there has published some of the stuff and there actually is more discounting happening this year than in years past. And obviously that’s a sign of price sensitivity, right? So I do think that’s something we got to look out for. AOVs have been going up and up and up every year. And again, I don’t have hard numbers on this, but some of the data I was looking at in the first half of this year showed that AOVs were basically flat year over year.
which is interesting as well. And that’s around $120. Obviously very category dependent. If you’re somebody like Hexclad who’s selling a $700 pants that’s totally different than, you know, somebody selling a, I don’t know, like a Wubble or something. Yeah, a t-shirt. So, yeah, but I do think like there’s just a little bit more price sensitivity this year. So I do think good offers are important.
Greg Shuey (16:25.454)
Hmm.
Greg Shuey (16:33.262)
Yep.
Greg Shuey (16:41.901)
T-shirt.
Jeremiah (16:56.442)
And I would say like, like every brand going back to the, the conversation we’re just having my offers, think like the, if you can increase basket size, that’s going to help. just depends on what your unit economics are. But I would say that should be a big focus for brands this year. Like how do you get, I know it’s always a focus, but if I’m selling t-shirts, how do get you to buy 10? yeah, exactly. Yeah.
Greg Shuey (17:18.2)
bundle those types of things. Interesting. It makes me wonder, like you’ve brought up price sensitivity a couple of times. I wonder just how loyal customers are going to be this Black Friday. Or are they going to be like really looking for the best deal regardless of where they can find it?
Jeremiah (17:39.966)
Yeah, it’s a good question. I just, I do really feel like this year is going to be a little bit different than the past four or five years have been. I
I know, good or bad. It’s just different. So we’ll see.
Greg Shuey (17:53.135)
Yeah. So put together your best offer for your, for your current customers. Probably get that into their hands as early as possible. I, I, I’ve seen some people launch their black Friday campaigns this week. I saw a few launch them last week. Like get in front of them with your very best offer. I think that’s probably going to be your best bet at making sure that we continue to spend money with you.
Jeremiah (18:17.257)
Yeah.
Let’s talk real quick too about when we see the sales happening for Black Friday. Cause I think that would be helpful in this context. So agree, get your offer out there.
Greg Shuey (18:24.364)
Yeah. Yep.
Jeremiah (18:31.944)
Your customers aren’t probably going to trust that it’s the best offer until Friday, right? Like there’s, that is kind of the way it goes. Like you’ll, so put your best offer out there. Don’t be discouraged if not that many people are buying it until Thursday night of Black Friday weekend. So I just want to point that out. what we, yeah.
Greg Shuey (18:36.493)
Right.
Greg Shuey (18:50.882)
This is our best offer and we promise we’ll refund you the difference if it is not our best offer. Like crazy.
Jeremiah (18:57.256)
Yeah, exactly. So yeah, put it out there. Be honest, but also just understand your customers may not actually buy that much. Keep pushing, keep educating, keep getting that offer in front of them. What we see is that sales start Thursday night right after Thanksgiving dinner. So that’s, that’s when you, we see a bump happen. I can literally last year at
Greg Shuey (19:05.518)
Yeah. Yeah, for sure. Yep.
Greg Shuey (19:15.234)
Yeah.
Jeremiah (19:24.456)
Black Friday, I was kind of like live tweeting the year over year stats.
Greg Shuey (19:28.824)
While at Thanksgiving dinner, you were live tweeting stats.
Jeremiah (19:32.761)
Not at Thanksgiving dinner. I did a good job of time blocking little bits of time in the evening the next day. But yeah, a couple times a day I’d send out something. Anyway, the point is we see very consistent patterns year over year. So Thanksgiving night, you’re going to see an increase in sales. The peak moment is going to be Friday morning at I believe it’s 10 a.m. Eastern time is kind of the peak of the entire weekend. And
depending on where you’re selling and who you’re selling to and stuff, it’s probably gonna look a little bit different, but globally, that’s the peak. And then it’s gonna come down a little bit from there. You’ll see lower Saturday, lower Sunday, expect those to be half of Friday probably. And then Monday’s gonna start slow. You’re gonna get the big peak at around 8 p.m. Eastern time, or sorry, 10 p.m. Eastern time on Monday is typically when that happens. That’s a mountain time, but.
Yeah, 10 Eastern eight Mountain time is typically when that peak is going to happen on on Monday. So I think and usually what you’ll see is Monday morning is going to look pretty similar to like a Saturday or Sunday until that big peak happens. And that’s where the bulk of shared sales happen on Monday is actually in the evening. So just keep those things in mind as you’re going through and actually trying to push these offers to your customers. They’re not there.
The patterns are predictable year over year. There’s only so much you can do to actually force the behavior. So just don’t be discouraged if the sales are not happening when you want them.
Greg Shuey (21:10.094)
I like that. Thank you for sharing that. That’s great. Cool. So as we start to wrap up, if you could give brands one or two data-backed recommendations on what they should be doing differently in the next few weeks to capture more revenue, customer loyalty during and after Black Friday, Cyber Monday, even through December, what would those things be?
Jeremiah (21:38.794)
Yeah, I mean, sorry, kind of touched on this one, but the offers I think is really important in terms of thinking about your product from a standpoint of what is an offer for somebody who’s buying for themselves? What is an offer for somebody who’s going to be buying for somebody else? I think that is maybe the most important thing you could do that you still have time to do over the next few weeks. Outside of that, I do think email.
from a acquisition channel standpoint is extraordinarily important right now. It’s not as important as Sorry, I just kind of like think of those together. But yes, your owned channels is like, it’s noisy. participate in the noise, get extra messages out there, like do whatever you have to do. The other ways of getting your customers to come by are going to be extremely expensive. And it’s probably going to be
Greg Shuey (22:13.966)
What about SMS or do you feel? So marry them together. Yep.
Jeremiah (22:36.744)
the least expensive way for you to be able to do that now. So I don’t know if you were planning on sending three email cam, it’s probably more than that, but let’s say you’re planning on sending five, maybe send 10, like just whatever that is to get that out there. It’s not, you’re probably not going to upset your customers. I mean, I’m sure you’ve seen this Greg, some of the biggest brands out there send you two emails a day. it’s it’s kind of a, but.
Greg Shuey (22:57.695)
It’s ridiculous.
It’s so annoying.
Jeremiah (23:03.428)
But I think it works, which is why they do it. I, as a customer, don’t really want that. I will eventually unsubscribe. But I think during this time period, just put whatever you think is reasonable. Well, I guess for some of you, maybe maybe keep it limited. if I think there’s no problem with one to two emails or text messages every day during this time period. So those are my two biggest things that I would say as offer.
Greg Shuey (23:14.2)
Yeah.
Jeremiah (23:32.414)
Effectively, make sure your offer is really dialed in for people buying for themselves and people buying gifts. And then make sure you’re distributing that offer as often as possible.
Greg Shuey (23:40.12)
Yeah.
Greg Shuey (23:44.887)
And get creative. Like I just I want to call out Nomadic here. I think they’re I think they use no commerce. They’re one of my favorite brands. Like I got a text message from them last night that said sign up for our VIP community and get exclusive updates and first access to our holiday deals. And every day they’re going to be dripping like this is the best price you’re going to get on this backpack. This is the best price you’re going to get on on these joggers or whatever. Right. So
It doesn’t have to be limited to just Black Friday, Cyber Monday, get creative and get that that content and those offers into inboxes on your phone and your text messages. And maybe maybe try something new this year.
Jeremiah (24:18.804)
Totally.
Jeremiah (24:32.552)
Yep. I, by the way, I love that idea of changing up the offer, whatever that looks like having, yeah, one product is 70 % off today and then another product is 70 % off tomorrow. And, and just like, whatever those things are, where obviously make sure you’re going to afford to do it, but give somebody some, a really enticing reason to click through.
and get to your website. And then of course, the retargeting ads, all that kind of stuff, like that becomes cheaper in that context once you’ve got them onto your site for that initial visit during this time period.
Greg Shuey (25:06.958)
Cool, cool. Well, any final words of wisdom? I mean, you’ve you’ve blessed us with some amazing tips and content today.
Jeremiah (25:16.296)
Nothing really. mean, go talk to Greg and make sure you’re ready to go. So that’s I’ll just put that out there.
Greg Shuey (25:20.014)
That is a terrible advice because you should be doing this stuff two months ago. Trying to pull this off in three weeks is hard.
Jeremiah (25:27.272)
No, it’s true. true. yeah, it is true. yeah, I don’t know. Tell Greg, Hey, I got three minutes email scheduled. I got a, how can you help me out here?
Greg Shuey (25:41.422)
That’s funny. That’s great. Well, thanks so much, man. I appreciate it. Like I said, we may keep it short and we did, but I feel like we’ve got some really good takeaways here that we can take and start executing against. And then let’s make sure that like when you publish kind of your end of your studies, let’s make sure that we can get those added to show notes here. I’ll go back, refresh my content. You know, maybe we do another podcast. There’s no.
Jeremiah (26:03.498)
Yep.
Greg Shuey (26:08.398)
There’s no harm in having you on more often. Maybe we can talk about the data. Cool.
Jeremiah (26:10.793)
I’d love to. Yeah. I always love talking about data. It’s fun. It’s one of my favorite topics. It’s not about me or my opinions or anything. It’s like, hey, what are we actually seeing in the market? yeah.
Greg Shuey (26:20.75)
Sure. Yep. not a lot of people can talk about that because they don’t have the data. So. Awesome, man. Well, thank you again and everyone. Thank you so much for tuning in. And if you found today’s episode helpful, please just take a few minutes to share it with a fellow brand owner with a fellow marketer. And if you’re not using no commerce, go sign up today. Like right now you want that data for Black Friday, Cyber Monday and through the end of the year. I promise it will.
Jeremiah (26:43.422)
Yeah.
Greg Shuey (26:49.442)
greatly benefit you next year. So hope everyone is able to tune in again next time. Thanks again for joining.
Jeremiah (26:55.892)
Thank you.
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.