How To Leverage VIP Groups To Drive Meaningful Revenue Growth – Episode 41: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vonu, a baby brand known for its innovative multi-use lounger designed to aid infants with tummy time, reflux, and gas relief. Brittany shares her diverse professional background, from education and PR to […]
The 4 Types of Content Every Ecommerce Brand Needs To Scale – Episode 40: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey is joined by John Doherty, founder of Editor Ninja, to discuss the evolution and enduring importance of content in ecommerce. Both veterans of the SEO and content marketing industries, they reflect on the constancy of high-quality content amid […]
Buying An Ecommerce Business: Key Strategies For A Successful Purchase – Episode 39: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey interviews Gentry Jensen, the owner of Cordova Outdoors, an ecommerce brand specializing in coolers and outdoor gear. The discussion revolves around the process of purchasing an ecommerce brand, focusing on key considerations and steps involved. Jensen shares his journey […]
How To Leverage Your Customer Base To Scale Your D2C Revenue – Episode 38: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from Okendo to discuss how customer reviews, quizzes, and loyalty programs can significantly increase website conversions and drive revenue growth. Adina highlights Okendo’s journey, her role, and the platform’s offerings, which include tools for reviews, quizzes, […]
High Impact Black Friday & Cyber Monday Marketing Strategies – Episode 37: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher discuss strategies for preparing for Black Friday and Cyber Monday sales, emphasizing the importance of early planning. Laurel, VP at Stride, shares insights from her nine years of experience in digital marketing, particularly focusing on […]
Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing – Episode 36: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from AdCrunch, discussing their high-volume ad copy and creative testing strategy for scaling brands on the Meta platform. They highlight the importance of knowing your Ideal Customer Profile (ICP) and leveraging a data-driven approach to optimize […]
Building Partnerships & Alliances To Accelerate D2C Growth – Episode 35: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. They delve into the importance and strategy behind building partnerships and alliances to accelerate direct-to-consumer (D2C) growth, especially in a challenging economic landscape. Johnson shares insights from his extensive experience at […]
Google & Yahoo Sender Requirements & How To Operate Optimally Within Them – Episode 34: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Michael Diesu, CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce businesses. The discussion focuses on the new sending requirements from Gmail and Yahoo, and how email retargeting has evolved to comply with these changes. […]
Amazon Marketing Funnels – Driving Top, Mid, & Bottom Of Funnel Traffic To Your Store – Episode 33: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg Shuey converses with Mike Begg from AMZ Advisors about the intricacies of Amazon Funnels. Mike discusses his journey from working in consulting and real estate to founding his agency focused on Amazon marketing. He explains the concept of Amazon Funnels, emphasizing […]
Frictionless Forms – How To Improve Your Customer Journey & Conversion Rates – Episode 32: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro, for an impromptu discussion on the significance of pre-purchase customer data in shaping marketing strategies for direct-to-consumer brands. Jon shares his extensive background in marketing, from traditional methods to social media and […]
Customer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C Growth – Episode 31: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Will Laurenson from Customers Who Click about customer revenue optimization (CRO). They delve into strategies for direct-to-consumer brands to attract more right-fit customers, increase customer spending, reduce product returns, and generate more value. Will shares his journey into […]
How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data – Episode 30: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey interviews Altay Malazgirt from Go Audience, a platform that helps e-commerce brands find new customers based on credit card spending history. They discuss the challenges brands face with increasing customer acquisition costs on Meta due to uncontrollable variables and […]
