Winning the AI Search Game: How to Get Your Brand Seen in ChatGPT, Gemini, and Perplexity – Episode 78: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey talks with Jake Bengtzen, GM of AI Search at REDO, about the emerging discipline of AI Search Optimization (AEO/GEO/AISEO) – how brands can increase their chances of being recommended by AI platforms like ChatGPT, Perplexity, and Gemini. They explore how AI search differs […]
Black Friday By The Data: Real Insights from Millions of Post-Purchase Surveys – Episode 77: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, host Greg Shuey sits down with Jeremiah Prummer, founder and CEO of KnoCommerce, to discuss real-time consumer insights drawn from over 14 million monthly survey responses across 6,000 eCommerce brands. As Black Friday and Cyber Monday approach, Jeremiah shares data-backed trends revealing cautious consumer sentiment, […]
Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales – Episode 76: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, host Greg Shuey wraps up the final episode of a four-part series, tying together the full framework for building customer-informed, AI-optimized content that fuels long-term eCommerce growth. He introduces the Growth Flywheel—a continuous, repeatable system built around four key stages: listen, build, amplify, and learn. […]
How to Turn Customer Research Into a Content Strategy That Actually Converts – Episode 75: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey explains how to transform customer insights into a high-performing content strategy that drives real business results. Building on previous discussions about gathering and analyzing customer feedback, he shows how to turn questions, objections, desired outcomes, and emotional triggers into SEO, LLM, and conversion-optimized […]
Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy – Episode 74: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey explores how to use AI to analyze customer feedback and turn it into actionable insights that drive growth. Building on the previous episode about collecting customer feedback on a budget, he explains that gathering feedback is easy, but interpreting it is where the […]
Customer Research on a Budget: How Small Brands Can Outsmart Big Players – Episode 73: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, host Greg Shuey explains how small to mid-sized eCommerce brands can perform meaningful customer research without the massive budgets of enterprise players. He emphasizes that understanding the why behind customer purchases is far more powerful than relying on analytics alone, which only show what and […]
Why Most eCommerce Blogs Are Useless – And How to Fix Yours – Episode 72: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey unpacks why most brand blogs fail and how to turn them into true growth engines. He explains that too many blogs are filled with fluff, disconnected from the buyer journey, and assumed to automatically rank in Google. Instead, he outlines what a performance-driven […]
Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs – Episode 71: 7-Figures & Beyond Podcast
Episode Summary In this episode of Seven Figures and Beyond, Greg Shuey tackles one of the most common and difficult challenges for D2C brands generating between $1M – $5M in annual revenue: how to prioritize limited marketing budgets across SEO, Google Ads, and AI optimization. Greg shares a proven, phased framework tailored for resource-strapped businesses […]
Comparison Content That Converts: Winning Buyers With ‘vs’ Pages & Posts – Episode 70: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, host Greg Shuey explores the power of comparison content for eCommerce brands and explains why product vs. product, brand vs. brand, and category comparison content are among the highest-intent queries online and how they can directly influence purchase decisions. He emphasizes the […]
Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings – Episode 69: 7-Figures & Beyond Podcast
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, Greg Shuey urges D2C brand owners and marketers to shift their mindset from chasing keyword rankings alone to building multi-platform relevance across Google, social platforms, and AI tools. While Google still dominates search, the rise of zero-click searches, YouTube, Reddit, TikTok, Instagram, […]
The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds – Episode 68: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey issues an urgent wake-up call to D2C brand owners using Shopify: AI-powered shopping is here, and most brands are unprepared. Greg breaks down OpenAI’s upcoming integration with Shopify product feeds and what that means for e-commerce discovery and conversions. […]
5 Consumer Trends That Will Shape Your Marketing Strategy in 2025 – Episode 67: 7-Figures & Beyond Podcast
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey dives into the WARC x GWI 2025 Consumer Trends Report and breaks down five pivotal insights that D2C marketers and eCommerce brand owners need to understand to thrive in today’s shifting landscape. From the widening wealth gap that demands […]