Category

Conversion Optimization

Why Your E-Commerce Site Must Be Mobile Optimized, Not Just Mobile Friendly

By | Conversion Optimization | No Comments

Today more consumers are using their mobile devices to make purchases. So as an ecommerce retailer, you can’t just focus all your efforts on developing a good, user-friendly desktop website. You have to also develop a good, user-friendly mobile experience—for today’s tech-savvy consumers and to please Google. Since updating its algorithm in April of 2015 and again in March of…

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Must-Know Social Media Hacks: A Cheat Sheet for Boosting Conversion Rates

By | Conversion Optimization, Social Media | No Comments

If you’ve stayed up to date with any news for the past few years, then you shouldn’t be surprised that social media is becoming a huge strategy for companies to engage their customer bases and build brand loyalty. You probably interact with several brands yourself, whether it’s by “liking” their posts on Facebook or by tweeting them to try to…

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How Visibility and Clarity Can Increase Traffic and Customer Engagement by 145%

By | Conversion Optimization | 2 Comments

This is a guest post written by Kyle Gray of Conversion Cake. Follow Kyle at Google+ Problem: new services page, a products page taking most of the traffic. We were very excited to be working with ArmorActive. They had an excellent product and team working for them. ArmorActive sells enclosures for tablets; cases that can convert various kind of tablets…

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The Simple Road To Conversion

By | Conversion Optimization | No Comments

Many website owners don’t have the slightest clue on how to convert more of their website traffic into paying customers. Some will create a website, throw up some content, and hope for the best, while others scrutinize every single detail and test every variable they can. My first example represents a very unintelligent way of building an online business (DON’T…

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