Category

Inbound Marketing

21 holiday marketing campaign tactics

21 Holiday Marketing Campaign Tactics for Success — 2017 Edition

By | Conversion Optimization, eCommerce, Inbound Marketing | No Comments

The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…

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14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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State of Digital Marketing Industry

State of the Digital Marketing Industry

By | Inbound Marketing, SEO | No Comments

Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…

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50 Resources to Help You Slay Your Kickstarter Campaign

By | Inbound Marketing | 2 Comments

According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign. But it takes more than a killer idea to kill your Kickstarter campaign….

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2015 Year in Digital Marketing

Digital Marketing Year in Review 2015

By | Inbound Marketing | No Comments

As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…

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TOP 50 digital marketers 2016

Top 50 Digital Marketing Experts

By | Inbound Marketing | No Comments

Some time ago, we featured the top SEO, social media, and content marketing experts in three special posts on the Stryde blog. However, we all know how fast the world changes online. Experts fall out of favor, new voices emerge with innovative ideas, which means a changing landscape of industry experts to follow. Which, of course, means a brand new…

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What We Learned From IMSLC

By | Inbound Marketing | No Comments

We had a crazy-fun time last week, bringing you the first ever IMSLC event, hosted by Stryde! Things started off a little shaky with some technical issues, but our speakers’ on-the-fly skills pulled through to hopefully give you some new insights into this content marketing game. Many thanks to everyone who kept it lively and held a good sense of…

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