Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign. But it takes more than a killer idea to kill your Kickstarter campaign….
In previous posts in this digital marketing series, we’ve discussed SEO basics, goal setting and social platforms to help you reach some of your goals. In this final post, we’re going over all the content sources available to higher education institutions and how to use them. Importance of Content Marketing In the U.S., there are nearly 5,000 institutions of higher…
In an earlier post in this series, we went over all you need to know about goal setting and strategy within your higher education institution. Now, we’re going to provide a list of platforms to help you reach those goals you’ve hopefully set. Your goals will slightly vary compared to other institutions, but every institution is sure to have goals…
In this installment of our Digital Marketing for Universities series, we’re going to tackle goal setting. Setting goals seems like a simple enough task, right? For some it is, but for most of us, being able to set challenging yet attainable organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity…
Predicting trends for 2016 have been the focal point of feeds for weeks and there isn’t a better time than now to focus on attainable goals for the present. Here’s one you can begin to check off today: Take the next two weeks to study for the Google Analytics Individual Qualification (GAIQ) Exam and get certified! Whether you’re new to digital…
In our first post we discussed why colleges and universities need to pay attention to digital marketing, now we will discuss some key initiatives for achieving success moving forward. Before you start any digital marketing efforts, you need to ensure that the website is fundamentally sound. Moreover, that it’s easily crawlable by search engines, both from a technical and content perspective. A…
Think about today’s college student. Can they navigate through their college journey — from researching schools up through graduation — without online interaction? It is highly unlikely. A Google and Compete study in 2013 found: One in ten prospective students now search exclusively online for classes and programs. Jump ahead to 2016, that number has likely tripled or quadrupled. Further,…
As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…
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