by greg | Oct 10, 2017 | Conversion Optimization, eCommerce, Inbound Marketing
The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If...
by greg | Sep 28, 2017 | Inbound Marketing
Let’s talk about how we can take some common types of landing pages on websites and turn them into email list workhorses. Learning these examples, and with some creative thinking on your own, you should be able to get even more value out of your landing pages....
by greg | Jun 16, 2017 | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion...
by greg | May 31, 2017 | Inbound Marketing, SEO
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check...
by greg | Dec 30, 2016 | eCommerce, Inbound Marketing
Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a...
by greg | Mar 3, 2016 | eCommerce, Inbound Marketing
Defining Goals Number of Goals to Set Resources Needed to Attain Goals Establish a Cohesive Front Across Departments 1. Defining Goals How To Define Your Goals Most of us know the five traits your goals should possess: Clear— Goals must be well defined so everyone...
