The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…
Let’s talk about how we can take some common types of landing pages on websites and turn them into email list workhorses. Learning these examples, and with some creative thinking on your own, you should be able to get even more value out of your landing pages. Effective Thank You Landing Pages Your site likely has many ‘Thank You’ pages…
Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…
Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…
According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign. But it takes more than a killer idea to kill your Kickstarter campaign….
Setting goals seems like a simple enough task, right? Setting goals is easy for some, but for most of us eCommerce business owners, being able to set challenging (yet attainable) organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity and lots of fine-tuning. So how do you set challenging, attainable…
Predicting trends for 2016 have been the focal point of feeds for weeks and there isn’t a better time than now to focus on attainable goals for the present. Here’s one you can begin to check off today: Take the next two weeks to study for the Google Analytics Individual Qualification (GAIQ) Exam and get certified! Whether you’re new to digital…
As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…
Some time ago, we featured the top SEO, social media, and content marketing experts in three special posts on the Stryde blog. However, we all know how fast the world changes online. Experts fall out of favor, new voices emerge with innovative ideas, which means a changing landscape of industry experts to follow. Which, of course, means a brand new…
Let’s say someone gave you the choice to have a piece of cake or a piece of cake with a scoop of ice cream. Cake is good by itself, and so is ice cream, but when you pair the two together, it’s the best combination there is (at least in my opinion). Traditional marketing and digital marketing are like cake…
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