Category

Inbound Marketing

14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

Read More
State of Digital Marketing Industry

State of the Digital Marketing Industry

By | Inbound Marketing, SEO | No Comments

Finally, the searcher behavior data you’ve been searching for. We’re not talking about the keywords people search for, but what they do when they use search engines. The data comes from Rand Fishkin’s Moz article which you should definitely check out. This info can really help guide your digital marketing efforts. 40-60 billion searches are performed on Google in the…

Read More

50 Resources to Help You Slay Your Kickstarter Campaign

By | Inbound Marketing | One Comment

According to Kickstarter data, the site has had 117,448 successfully funded projects and more than $2 billion total dollars have been pledged to Kickstarter accounts (as of when this was written). It’s no wonder this global crowdfunding platform is the go-to place to launch a crowdfunding campaign. But it takes more than a killer idea to kill your Kickstarter campaign….

Read More
Content Resources for Universities

Digital Marketing for Universities: Tapping Your Content Sources

By | Inbound Marketing | No Comments

In previous posts in this digital marketing series, we’ve discussed SEO basics, goal setting and social platforms to help you reach some of your goals. In this final post, we’re going over all the content sources available to higher education institutions and how to use them. Importance of Content Marketing In the U.S., there are nearly 5,000 institutions of higher…

Read More
Setting Goals for Digital Marketing in Universities

Digital Marketing for Universities: Goal Setting & Strategy

By | Inbound Marketing | No Comments

In this installment of our Digital Marketing for Universities series, we’re going to tackle goal setting. Setting goals seems like a simple enough task, right? For some it is, but for most of us, being able to set challenging yet attainable organizational goals over and over again doesn’t come naturally; it’s an acquired skill. It takes practice, persistence, focus, creativity…

Read More
Website Audit Header Image

Digital Marketing for Universities: Website Audit

By | Inbound Marketing | No Comments

In our first post we discussed why colleges and universities need to pay attention to digital marketing, now we will discuss some key initiatives for achieving success moving forward. Before you start any digital marketing efforts, you need to ensure that the website is fundamentally sound. Moreover, that it’s easily crawlable by search engines, both from a technical and content perspective. A…

Read More
Digital marketing for universities

Digital Marketing for Universities: Why Higher Education Should Care

By | Inbound Marketing | No Comments

Think about today’s college student. Can they navigate through their college journey — from researching schools up through graduation — without online interaction? It is highly unlikely. A Google and Compete study in 2013 found: One in ten prospective students now search exclusively online for classes and programs. Jump ahead to 2016, that number has likely tripled or quadrupled. Further,…

Read More
2015 Year in Digital Marketing

Digital Marketing Year in Review 2015

By | Inbound Marketing | No Comments

As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…

Read More