Predicting trends for 2016 have been the focal point of feeds for weeks and there isn’t a better time than now to focus on attainable goals for the present. Here’s one you can begin to check off today:
Take the next two weeks to study for the Google Analytics Individual Qualification (GAIQ) Exam and get certified!Whether you’re new to digital marketing, or a seasoned guru needing to brush up your credentials to impress clients or C-suites, passing the GAIQ exam is a great demonstration of proficiency and will allow you to better leverage Analytics within your business or agency. You might have already come across some resourceful guides that demonstrate how to prepare for the exam in a matter of days. Success in such a short time will depend greatly on your previous knowledge and experience using Analytics. As a GA novice, I found two weeks to provide just the right amount of study-time to get a comprehensive grasp on the content, without leaving a large enough time gap for having to relearn previous material. Here’s the breakdown of how I studied for the GAIQ exam, while keeping my eyes dry the entire time, and passed!
- 70 Questions
- 90 Minutes
- 80% in order to pass. You must answer 56 questions correctly.
- Valid for 18 months.
- Questions will come in forms of Multiple Choice and True/False.
- No Charge. The GAIQ exam is completely free
- No Badge. Instead of a completion badge, you may print your personalized certificate or promote it on your Google Partners profile page.
- No Revisiting. Questions appear in sequential order and once you have selected an answer, you will not be able to return to the question.
- No Discouragement. You may retake the exam 7 days after the initial attempt if need be.
The EssentialsWhile Google Partners offers four courses of actionable material pertaining to Analytics, the bread and butter of the exam are within the first two courses. Be sure to know these well: Digital Analytics Fundamentals and Google Analytics Platform Principles. Each course consists of a series of Units, with corresponding Activities and a Final Assessment. The units are somewhat lengthy and full of video content (you can opt for the text transcript version if you’d like). Do take the time to absorb the content of each course in its entirety and take notes; you will be thanking yourself later. Here is an sample 2 week study calendar that helped me to stay on track:
|Week 1||D.A.Fund Units 1&2||D.A.Fund Units 3&4||D.A.Fund Unit 5||D.A.Fund Unit 6||Final Assessment|
|Week 2||Platform Principles Units 1&2||Platform Principles Unit 3||Platform Principles Unit 4||Final Assessment||Take GAIQ Exam|
What You’ll See:You can almost guarantee to see these topics, covered in the Digital Analytics Fundamentals and Platform Principles courses, on the exam:
Attribution Models:Understand the overview: Last Interaction. Last Non-Direct Click. Last AdWords Click. First Interaction. Linear. Time Decay. Position Based.
Analytics Tracking:Know how Google tracks via mobile, desktop, or other digitally connected device. Where do you place the GA tracking code on a site?
Types of Goals:Goal types are Destination. Duration. Pages/Screens per session. Event. Why define a Goal Value for non-ecomm websites?
Campaign Tracking:Practice using the URL Builder: Destination URL. Source. Medium. Campaign Name. Campaign Content. Know the mediums auto-tracked by Analytics vs. mediums needing manual tagging.
Analytics Process & Structure:The process flows in this order: Collection. Configuration & Processing. Reporting. Understand how configuration and processing coincide. Structure from top to bottom looks like this: Account- Properties- Views
Image Source: Analytics Academy