Kirsten Metcalf, Author - STRYDE
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Kirsten Metcalf

How to Choose a Digital Marketing Agency: Part 3

By | Content Marketing | No Comments

First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second, understand the different channel approaches. What works for one typically doesn’t work for another. Third, pick your channels wisely. Find where your customers are and go to them—never expect them to seek…

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How to Choose a Digital Marketing Agency: Part 2

By | Content Marketing | No Comments

Do They Use Data to Create Their Strategy? Data is a critical part of any marketing strategy; without it, your marketing agency can’t create an impactful plan of action. Data helps create a holistic understanding of your company by analyzing your online analytics and overall online presence. Data shows user behavior, which helps you understand where you are succeeding and…

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7 Highlights from the B2C Benchmarking Report 2016

By | Content Marketing | No Comments

Content Marketing Institute and MarketingProfs recently released the results from their sixth annual content marketing survey. If you haven’t been able to read the 2016 B2C report yet, or are too busy to comb through the report’s 30-plus pages, the following are the key takeaways all business-to-consumer content marketers should understand. 1. Communication is key to a B2C marketer’s success….

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10 Takeaways from the B2B Content Marketing Benchmark Report 2016

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For the last six years, Content Marketing Institute has teamed up with MarketingProfs to bring content marketers a yearly benchmark report regarding the state of content marketing with B2B businesses. If you haven’t read the 2016 B2B report, or you don’t have time read through the whole thing, here are the key takeaways you should be aware of. 1. Effective…

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E-Commerce SEO Best Practices

By | eCommerce, SEO | No Comments

If most of your business’ revenue comes from online purchases, then you know well that ’tis the season for your best marketing performance of the year! While you may already have your promotions in place, and email and twitter blasts are well on their way, you’re not fully maximizing the return on your marketing efforts if SEO isn’t on your top…

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