All Posts By

Kirsten Metcalf

Choosing an Agency: Requirement 10

Choosing an Agency: They’re Not Cheap

By | Content Marketing | No Comments

Good content marketing requires a substantial investment in a good content marketing agency and their strategy suggestions. There is simply no way around the costs associated with valuable content that drives results and successfully builds your brand. So before you begin exploring your agency options, you first need to understand that cost is inevitable, but that it’s also a worthwhile…

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Choosing an Agency: Requirement 9

Choosing the Right Agency: Repurpose Existing Content

By | Content Marketing | No Comments

Time is money. And creating new content requires both. Whether you create the content yourself or like many businesses, have an outside content marketing agency create it for you, it still takes your time and money to ensure it’s created and gets created right. Content is what fuels your marketing initiatives. Without content, you won’t reach any of your marketing…

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Choosing an Agency: Requirement 8

Choosing the Right Agency: Sensitive To Your Brand

By | Content Marketing | No Comments

With an always-increasing number of competitors in the market, it is important to remember that your brand is what makes your business unique. Your business’s marketing team works hard to build and maintain constant messaging, awareness, and growth of your brand name—and your content marketing agency should be doing the same. Branded Content Good content marketing agencies know the importance…

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Choosing an Agency: Requirement 7

Choosing the Right Agency: Understand The Buyer Journey

By | Content Marketing | No Comments

Good content marketing agencies should do more than just produce content; they should understand how buyers make their decisions, how they move through the sales funnel, and how to maneuver prospects from leads to customers. A successful content marketing agency knows how to create content that maps to each stage in the buyer journey and sales funnel. Content that resonates…

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Content Resources for Universities

Digital Marketing for Universities: Tapping Your Content Sources

By | Inbound Marketing | No Comments

In previous posts in this digital marketing series, we’ve discussed SEO basics, goal setting and social platforms to help you reach some of your goals. In this final post, we’re going over all the content sources available to higher education institutions and how to use them. Importance of Content Marketing In the U.S., there are nearly 5,000 institutions of higher…

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Choosing an Agency: Requirement 6

Choosing the Right Agency: Have A Strategy For Each Channel

By | Content Marketing | No Comments

We know that content is not a new technique, but when wielded with purpose it can give you new results. There are four keys to understanding content marketing for each social channel. First, it is important to understand what each channel will give you. Improved SEO, effective PPC campaigns, and an amplified social media presence are all attainable goals. Second,…

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Choosing the Right Agency: Have Clearly Defined Roadmaps

Choosing the Right Agency: Have Clearly Defined Roadmaps

By | Content Marketing | One Comment

Content marketing agencies can create a lot of usable content for your online sources, but without clearly defined roadmaps, success metrics and thorough reporting you’ll never know if their content is actually making a difference. An increase in consumers and profit takes time when it comes to content; not only do you have to develop valuable writing, you have to…

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