Drive More Email Subscribers By Using The Content You’re Already Creating

By September 26, 2017Email Marketing
Drive More Email Subscribers

Pop-ups have come a long way since the early days of the internet. They’ve evolved from obnoxious, flashing windows to well-designed content offers that can be very efficient at gathering email leads for your business. Not everyone loves them but people are nowhere near as averse to them as they used to be.

The offer that popped up when you visited our site is designed to give us more opportunities to speak with interested visitors. Wouldn’t you love the chance to spend more time with the people who are thinking about making a purchase from your site? It’s pretty easy and we’re going to walk you through how to do it right.

The first thing you need to do is identify the most popular content on your site. Maybe you already know the answer but it’s best to find out for sure; you’ll likely be surprised. We use BuzzSumo and Google Analytics to find out which content gets shared and visited the most.

Buzz Sumo most popular contentBuzzSumo easily identifies the most shared content on our site.


Now you’re going to take that piece of content and turn it into an attractive offer. The nice part is that by using content you already know people like, half of the work is already done for you. The other half involves creating an email optin. We love OptinMonster, but there are a number of tools that get the job done.

Using the optin tool, create a form like the one we did. Capture attention, make an offer that’s too good to resist, then provide a clear call to action to provide an email address. Set the optin to pop up on every page of your site. Very simple. Noah Kagan, the email expert from OkDork, talks about a 2% Rule for capturing emails. You should always be capturing emails from at least 2% of your website traffic. The first time we did this for a client the conversion rate was over 4%, twice as effective! Another client saw a 7.8% conversion rate before we tried to tweak anything. You need to do this now. It is effective, plain and simple.

Stryde email pop upHere is the one that’s been working well for Stryde.

Cellercise email pop upThis very simple pop-up immediately started collecting emails from nearly 8% of website visitors for one of our partners. We really didn’t expect it to be so successful right away.

Once you get the hang of how this works try testing different offers, different optin copy, different images, etc. Find the optin combo that provides the best conversion rate and remember, the bottom line is at least 2%. OptinMonster is great because it allows you to A/B test your pop ups to your heart’s content. Now that you know how to do it, get designing your first optin and run it on your site. Your email list will be so happy to have new friends.

About Kirsten Metcalf

Kirsten is a graduate of Brigham Young University, earning her print journalism degree in April 2012. Before coming to Stryde, she was a sports reporter and then the sports editor for BYU’s newspaper, as well as a remote sports editor for Deseret Connect. Although she’s from Missouri, she’s a die-hard Kansas basketball fan. When she’s not watching KU play or pumping out content for Stryde, she’s most likely watching movies or Netflix in her workout clothes whilst drinking a Pepsi and eating popcorn.

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