In our opinion at Stryde, Shopify is THE premier eCommerce platform. One of the biggest reasons Shopify is the go-to for online retailers is due to their large number of integrated apps for increasing sales and optimizing revenue. Because we work so closely with lots of eCommerce brands, we have a pretty good handle on what the best Shopify apps…
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in the eCommerce space here in Utah. In many of my discussions, one of the most common threads is around how difficult it is to scale from $20,000…
If you’re reading this, you’re either currently selling baby or kid products or you’re looking to start an eCommerce business that sells these kinds of items. If so, your ideal customers are likely new parents or maybe even seasoned parents who have a few kids. While digital marketing for baby products (and kid products) does require a bit of strategy,…
Picture this… you’ve selected and customized a beautiful template, uploaded gorgeous product photos, developed compelling product descriptions, and set up your checkout process. You’ve created the best possible experience for your new customers, now what? Now, its time to create a powerful Shopify marketing strategy that will bring qualified traffic and sales for your business. I’ver personally been through this…
You may be wasting money. It isn’t intentional. In fact, it’s an issue many businesses now unknowingly face. When you put some of your valuable ad dollars into a Google Shopping campaign, you trust that you’ll get that investment back in the form of new customers. But as many marketers have learned, turning your advertising dollars into sales can be…
Many ecommerce companies and even brick and mortar stores are asking the million dollar question: Are Facebook ads worth it? Short answer: Yes. They can prove to be extremely efficient in bringing in new traffic, leads and even conversions. But there are tricks of the trade that can make your ads even more effective on Facebook. Exploring Different Ad Types…
It isn’t unusual for businesses to use the same text across multiple websites. You may have the same product for sell on your own website, as well as a marketplace like Shopify or Amazon, and use the same description in each place. While this repeat content can be valuable to building a consistent brand message for each of the products…
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand awareness. Instagram is earning $595 million (and counting) per year in mobile ad revenue alone, and…
An individual doesn’t have to have 100,000+ followers to be considered an influencer. Especially if you’re a small start-up company, it’s in your brand’s best interest to develop an influencer marketing strategy around influencers who have smaller but engaged social media followings. What are micro-influencers? Micro-influencers are active, influential social media users who have on average between 1,000-10,000 online followers….
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