Category

eCommerce

14 Ways to Drive Traffic to your site

14 Ways to Drive Traffic to Your Website

By | Content Marketing, eCommerce, Email Marketing, Inbound Marketing, Influencer Marketing, PPC, SEO, Social Media, Video, Web | No Comments

Time and Attention As marketers we have a lot on our plates like increasing conversion rates, decreasing bounce rates, and cultivating more customers from our various channels. Additionally, we have to work on traffic acquisition in an effort to increase conversion rates and cultivate a new customer base that drives sales. What we’re often at fault of doing, though, is…

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How To Structure Your eCommerce Store for Search Engines

By | eCommerce, SEO | No Comments

Having a successful eCommerce store for both customers and search engines depends heavily on having a solid website structure. If you don’t, everything you don’t want to happen to your eCommerce site will—you’ll see drops in your online rankings, site traffic and ultimately sales. When I say site structure, or what some SEO folks also say as information architecture, I’m…

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Guide To Setting Up eCommerce Tracking in Google Analytics

By | eCommerce | No Comments

Google Analytics is a partner every eCommerce business needs. It provides valuable insights about your website, website visitors and where they came from, and all this data helps you strategize new or better ways to attract new customers and improve conversion rates. eCommerce tracking, if you don’t know what it is, is a feature Google Analytics offers that lets eCommerce…

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eCommerce content marketing strategy

eCommerce Content Marketing: Define and Own a Content Strategy

By | Content Marketing, eCommerce | No Comments

Digital marketing tactics change and evolve on a monthly or even daily basis it seems, but one thing has remained consistent for several years—content marketing. If done right, it is effective at helping businesses increase their organic search visibility through search engines. Here are just a handful of reasons why having a solid content strategy is important for eCommerce businesses:…

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Shopify updates what they mean for the future of ecommerce

Shopify Updates: What They Mean for the Future of eCommerce Sites

By | eCommerce | No Comments

With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…

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How to build a profitable email list

How to Build an Insanely Profitable Email List

By | eCommerce, Email Marketing | No Comments

Email marketing is still the most effective tool in a marketer’s arsenal. Since it’s so insanely profitable, you can’t afford to sleep on continuing to build an email list for your eCommerce business as quickly as possible. According to some research from Shopify, email marketing provides a nearly 4,300% ROI, in addition to roughly 70% of email recipients saying that…

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Ecommerce SEO for Google rankings

eCommerce SEO Guide to Rankings for Google

By | eCommerce, SEO | No Comments

You need consumers to visit your website. But not just any consumers; you want high-quality customers who are going to convert into revenue. And the only way you’re going to get these types of customers is by practicing eCommerce SEO best practices that get you ranking on the first page of a search engine for target keywords and searches. Don’t…

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Pros & Cons of the Top 5 Ecommerce Platforms

By | eCommerce | No Comments

From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…

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