Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…
With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…
In the eCommerce world, products become discontinued all the time. So, what do you do with the product page for an old product? Do you keep the product page? If you do, how can you maintain the SEO value for that product page? Should you redirect consumers to a working page for a similar product? Should you redirect them to…
Nowadays it seems that no matter what people are doing, ads are being thrown at them left and right. As a businessperson, you know ads are important. You need ads to get your business name out there or to market a new product or upcoming sale. Unfortunately, many consumers don’t like ads. They ignore them. Some desktop and mobile users…
In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things…
Gearing up to migrate your eCommerce site? Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the…
At first glance, product descriptions might not seem like all that big a deal — just bang together some words about what your product does, list a few specs, and presto, the customers will come flocking… right? If only it were that easy. To stand out in the bold and busy world of eCommerce, your product descriptions need to do a…
Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…
Black Friday and Cyber Monday isn’t a sales event reserved for the big-box retailers. Everyone gets a shot at the massive pile of money spent in online stores during Black Friday and Cyber Monday, which rose to over $5 billion last year. Amazon will get its share, and so will Wal-Mart and Target. But there’s still plenty of money left…
The biggest shopping event of the year isn’t far away, and online retailers are working fervently to put the finishing touches on their Black Friday/Cyber Monday campaigns. Your competitors are working just as hard — if not harder — than you are, which makes your marketing preparations that much more important. A lot of merchants make one critical mistake during…
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