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eCommerce

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

By | eCommerce, Email Marketing | No Comments

Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…

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4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

By | Conversion Optimization, eCommerce | No Comments

The biggest shopping event of the year isn’t far away, and online retailers are working fervently to put the finishing touches on their Black Friday/Cyber Monday campaigns. Your competitors are working just as hard — if not harder — than you are, which makes your marketing preparations that much more important. A lot of merchants make one critical mistake during…

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Guide to Using Influencers During the Holidays

By | eCommerce, Influencer Marketing, Social Media | No Comments

As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…

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Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

Leverage Quizzes to Explode eCommerce Revenue Growth in 2018

By | Content Marketing, eCommerce | No Comments

eBooks, buying guides and blog posts are solid, dependable ways to generate revenue. Content has always been a great revenue generator for eCommerce businesses. That hasn’t changed much over the years; what does change, though, is how that content is packaged and presented to potential customers.   We’ve moved from simple keyword-filled posts to thoughtful, inspiring content, and videos, podcasts…

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21 holiday marketing campaign tactics

21 Holiday Marketing Campaign Tactics for Success — 2017 Edition

By | Conversion Optimization, eCommerce, Inbound Marketing | No Comments

The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…

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How to Determine if Influencer Marketing is Helping Your Business

How to Determine if Influencer Marketing is Helping Your Business

By | eCommerce, Influencer Marketing | One Comment

You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…

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Guide to Pricing Your Retail Products Correctly During A Sale

Guide to Pricing Your Retail Products Correctly During A Sale

By | eCommerce | No Comments

A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and product development teams, your marketing message, advertising game plan, and products are ready to go. But what…

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What We Learned from September’s BigCommerce Town Hall

By | eCommerce | No Comments

Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…

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Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

Traction: Your Guide to Creating and Refining Your eCommerce Marketing Strategy

By | eCommerce | No Comments

“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…

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