by Sean Sweeney | Jul 16, 2020 | Conversion Optimization, eCommerce
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current...
by Laurel Teuscher | Jul 9, 2020 | eCommerce
Holiday planning is predicted to happen earlier than ever this year. So what does this mean for your brand? Your online store must prepare for a historic holiday season. Making sure your brand reaches your target audience before your competition, will be crucial to...
by Ashlynne Evans | Apr 2, 2020 | eCommerce
Dan Barnes and Wes LaPorte built PhoneSoap out of a desire to start a business. The outlet of having your own business and having the ability to create your own destiny was one of the main driving points, and what began as a small start-up in a basement has turned...
by Laurel Teuscher | Mar 20, 2020 | eCommerce
The stock market is plunging, federal interest rates have been slashed and the government has created a stimulus package to keep business afloat. The major shift in the market is not new, unfortunately. If you have been working in marketing for more than a decade, you...
by Greg Shuey | Mar 10, 2020 | eCommerce
The amount of tools, resources and technology available to ecommerce businesses continues to increase year after year. The Shopify app store offers more than 2,400 apps with 800+ specific to marketing. Bigcommece has over 200 apps and integrations for marketing and...
by Ashlynne Evans | Mar 3, 2020 | eCommerce
When Alex Zimmerman saw a need for functional and comfortable house dresses, she got straight to work creating the perfect product for new and expecting mothers. Accompanied by her baby boy and plenty of Coke Zero, she was determined to deliver. “I just felt like...
