Category

eCommerce

How Rachel Nilsson Leveraged Instagram to Build Her Multi-Million Dollar Brand

By | eCommerce, Influencer Marketing, Social Media | No Comments

Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…

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How To Leverage Geo-Targeting For eCommerce Sites

By | eCommerce, PPC, Social Media | No Comments

With an eCommerce business, you have the opportunity to sell to customers all over the world. That’s great! But customers in different locations shop differently and have varying needs, so you’ll sacrifice potential conversions if you sell to them as if they are all the same. Enter, geo-targeting. Thanks to the power of the internet, you can use geographical targeting…

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Why Your eCommerce Business Needs A Product Diversity Strategy

Why Your eCommerce Business Needs A Product Diversity Strategy

By | eCommerce | No Comments

In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things…

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eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

By | eCommerce, Email Marketing | No Comments

Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…

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4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

4 Ways to Drive More Traffic to your Site for Black Friday/Cyber Monday

By | Conversion Optimization, eCommerce | No Comments

The biggest shopping event of the year isn’t far away, and online retailers are working fervently to put the finishing touches on their Black Friday/Cyber Monday campaigns. Your competitors are working just as hard — if not harder — than you are, which makes your marketing preparations that much more important. A lot of merchants make one critical mistake during…

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