The holiday season is right around the corner. As an eCommerce business, you’ve likely been thinking about the holiday shopping season since early summer. According to the National Retail Federation, the holidays can represent up to 30% of retailers’ annual sales. If you are looking to up your game in 2017, check out these 21 tips for successful eCommerce holiday…
You did it. You found some awesome influencers that match your brand and are recognized by thousands of followers that fit into your target audience. But are each of these influencers actually helping your influencer marketing campaign? Is each influencer getting the results—whether it’s a certain number of Instagram or Facebook likes per post or product purchases—you’d planned out? Your…
A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and product development teams, your marketing message, advertising game plan, and products are ready to go. But what…
Instagram is hot right now, especially for online stores. That’s the message BigCommerce sent during its September Town Hall. Instagram has quickly become the perfect engine for building interest in products and brands. The ability to sell through the social platform, however, has been a long time coming. Instagram Product Tags for BigCommerce Announced to be coming soon (no actual…
“Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.” That’s a small but powerful statement made by Justin Mares, co-author of the book Traction: A Startup Guide to Getting Customers. As an eCommerce business, you already have a well-thought out product, maybe even a few. But coming up with a quality…
I’ve worked in content marketing for the better part of a decade now. From every company or agency I’ve been a part of, one aspect of marketing has been a constant – the need for a tightly-defined, concise target market. That’s an obvious need, especially to anyone at all familiar with eCommerce. Here’s the thing, though – defining your target…
Setting up shop online is only half the battle for an ecommerce business. After the exciting setup phase comes the demanding early expansion, as you struggle to get your brand in front of as many eyes as possible and encourage the traffic that will keep you going and establish your brand as something special in the digital ocean. To keep…
It’s 2017. By now, we all know how important good site design is, especially when it comes to reducing abandoned carts for eCommerce sites. However, creating an amazing site is never ending. As shopping habits change eCommerce merchants have to adapt their site design to meet the demands of their consumers. Today we’ll take a look at five good eCommerce…
We just finished watching August’s BigCommerce Town Hall and there are a lot of things to get excited about. Here’s what was announced and how it will help ecommerce stores using the platform. BigCommerce Multi-Storefronts Functionality The feature that has us most excited is Multi-Storefronts Functionality. Anybody who has had to jump back and forth between managing multiple stores on…
Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those increased open rates and loyal customers. Email Marketing Best Practices If you’re looking to…
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