fully maximizing the return on your marketing efforts if SEO isn’t on your top priority list. By tweaking your product pages and adding a few SEO-focused tactics into your online marketing strategy, you might surprise yourself with a jolt in holiday sales. Last week’s #SEOchat focused on the best practices to incorporate SEO into your e-commerce marketing strategy. Here are some of the highlights from what we covered:

Q1: When should a brand begin an SEO campaign for the Thanksgiving/Christmas holidays?

Q2: What does your content strategy look like for the holidays?

Q3. Let’s pretend you’ve been hired as an SEO consultant for a website that sells cameras and camera accessories. How would you begin competitor research?

Q4: Which area of the customer buying cycle do you execute on? Do you outsource anything?

Q5: Walk us through your auditing process. Our camera site sells 26 brands. Would you optimize every product page? Why/why not?

 

Q6: What’s the right balance of transactional and informational keywords you should target?

 

Q7: How would you recommend organizing category pages in the navigation? By BRAND, by TYPE or other?

Q8: What linkable asset would you create for the camera site to drive traffic and social shares?

Q9: What’s your favorite site to shop from for the holidays?

Trends in SEO are constantly on the move. Let’s keep up on #SEOchat! Join in every Thursday at 1 pm ET.

How are you using SEO as part of your holiday marketing strategy? Share your thoughts below!]]>