Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
In the world of e-commerce content marketing, the buyer’s journey is an important piece. What is the buyer’s journey, though? Well, it’s how a customer comes to buy your product. This can be
Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your search engine optimization plan (or it’s not a prevalent part), now is the time
Retargeting is pretty much exactly what it sounds like: you pixel/target visitors who have visited your website but not purchased from you, and put your ads directly in front of them at a
If content marketing is a part of your SEO plan, you need a content calendar. A content calendar documents things such as topics, ideas, publish dates, etc. Once you’ve built the calendar, you’ll
Do you have a well documented e-commerce content marketing strategy? If not, your e-commerce business is miggin out on valuable insights. Having a documented actionable plan is the key to not only being
Competition is growing rapidly There has been a “baby boom” of new baby and kid product companies over the last several years. If your company caters to this market, you’ve likely seen numerous
If you’ve been adding content to your website, you might be thinking that you’re all set and that your SEO rankings will follow. However, have you performed a content audit recently? It’s a
Content is a huge part of a successful search engine optimization program. Content includes any kind of writing you are doing to promote your business or educate. The purpose of these pieces is
One of the keys to a robust marketing plan for your e-commerce business is content marketing. E-commerce content marketing can help you better connect with your audience, address FAQs, and ultimately improve the
When it comes to SEO for your e-commerce business, linking might not be the first thing that comes to mind. However, it’s not something that should be ignored. It’s also important to realize
If you’ve been in the world of e-commerce SEO for a minute, you’ll have likely heard about anchor text. Anchor text is an integral part of linking within your web pages, blogs, and
So you’re curious about link types that you can use for ecommerce search engine optimization. We get it. Having a large number of high-quality links can really make or break your rankings. However,