Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.
Your most valuable resource as a direct-to-consumer (DTC) baby brand is your customers. Whether they’re devoted enthusiasts or newcomers, these individuals are the lifeblood of your baby product enterprise. The question is, how
At the heart of every successful e-commerce venture lies a deep understanding of what customers truly want and need. Customer feedback, in its essence, is the valuable voice of those who interact with
I talk to a lot of eCommerce entrepreneurs every month. You can usually find me on discovery calls with prospects, at networking events and mastermind groups or just mingling with like-minded individuals in
Having creative control to customize your Shopify site is a powerful tool your organization can take advantage of. Customers are looking to have a user-friendly and simple experience on your site, so having
If you’re wondering how to build an sms list for e-commerce businesses, you’ve come to the right place. Building an SMS list (and marketing to it) is an essential piece of the overall
In today’s highly competitive e-commerce landscape, attracting and retaining customers is critical to achieving scale and accelerated growth. One strategy that has gained popularity over the last few years is implementing a loyalty
While traditional digital marketing channels like email and paid social media are incredibly important, there’s another powerful tool that many ecommerce businesses are overlooking: SMS marketing. By sending personalized marketing messages directly to
Online product reviews have become an critical part of the customer journey. With the rise of e-commerce, customers are no longer limited to buying products from physical stores. So, consumers do their research,
Your greatest asset as an ecommerce business is your customers. Ranging from loyal fans to first-time customers, these people are what keep your business running. So, how do you keep, maintain and build
If you are looking to strategically grow your business, have you considered maximizing your average order value through e-commerce bundle deals and packages? It is no secret, businesses can acquire growth through conversion
You have often heard it is easier and cheaper to get current customers to make another purchase than to attract new customers. It’s 100% true! The probability of selling to an existing customer
It is critical for e-commerce businesses to develop real and long-lasting relationships with customers to cultivate long-term growth and viability for your business. As we all know, it’s much cheaper to keep a