
4 Things I Learned Walking the Floor at the ABC Kids Expo – And What Baby & Kid Brands Should Be Doing Today
TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept

TL;DR: I spent the last two days at ABC Kids Expo in Las Vegas talking to brand owners in the $1M–$15M range. Four problems kept

TL;DR: AI has made content creation easy for everyone, which means the content itself is no longer the differentiator. The brands winning right now are

TL;DR: Most ecommerce brands think AI search optimization is about tweaking their website. While that’s partially true, the data says other areas of opportunity that

TL;DR: Google’s Universal Commerce Protocol (UCP) is an open standard that lets customers buy products directly inside AI experiences like Gemini and Google AI Mode

TL;DR: If paid ads are your home decor brand’s primary revenue driver, your margins are getting squeezed by rising CPCs and competition from mega-retailers. The