On March 17, 2026, Google quietly published a blog post that should have every ecommerce brand rethinking what their SEO strategy should look like over
TL;DR Every ecommerce brand considering Google Ads asks the same question: how much is this going to cost me? And almost no agency will give
TL;DR: Ecommerce acquisition costs are up ~40% since 2023, driven by Apple’s privacy changes gutting parent targeting, Amazon bidding up baby keyword CPCs, more D2C
TL;DR Ecommerce Google Ads can be one of the fastest, most scalable revenue channels for brands, but it’s not the right move for everyone, and
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries