If you’re looking for a way to improve your content marketing for an e-commerce plan, look no further than optimizing content. There are many things that need to be considered as you’re trying to improve your SEO rankings, but we’ve outlined a few of the best to focus on specifically for content. We’ll talk more about on-page SEO, backlinks, and more that will help you improve your site. So, let’s get right to it.

How to Optimize Your Content for Rankings

Creating content and getting it out into the world is important, but perhaps just as crucial to your content marketing strategy is ensuring that your content is properly optimized to attract as many visitors as possible. Taking a little extra time to incorporate some on-page SEO, conduct some keyword research, and build some useful backlinks will take your content from doing nothing to driving organic search traffic. 

On-Page SEO

Make sure you’re checking all the boxes in terms of on-page SEO. Be intentional about your titles, meta descriptions, and H2, H3, and H4 tags. Include keywords and make sure they’re optimized to help page visitors easily understand and navigate your content. You want to make sure it’s readable and accurate, so take the time to look at your content from the point of view of the customer.

Break up Text With Headings

One easy way to make your content more readable and manageable is to break up your text with headings. You want your content to be well structured, but you don’t want it to appear overwhelming. Breaking up the text and including the right kinds of header tags, incorporating images, videos, and graphics is a great way to accomplish the balance needed for a successful piece of content.

A good example of this is STITCH FIX. They create high-quality guides and use both text and visuals to address the pain points of their consumers while optimizing for search queries. 

Keyword Research

So, you might be wondering, what exactly is keyword research? Well, let’s start with keywords. A keyword is a word or phrase entered into a search engine to help the individual find what they’re looking for. Understanding what keywords you’re ranking for, as well as what keywords you would like a higher ranking for, will drastically improve your content marketing strategy. Conduct some quick keyword research and build your content around what you’re able to find.

Keyword research is also a great way to help you to better understand your customer. While you might refer to your product one way, you may find through your research that your customers are using a variety of different terms to help them find what you have to offer. 

For example, if you sell organic muslin baby swaddles, people might search for “baby blankets”, “soft baby blankets”, “stretchy baby swaddles”, “baby swaddlers”, “organic baby blankets”, and a whole slew of other terms! Knowing this will not only enhance your content, but it will help you to better understand your customers.


One thing that Google loves seeing is backlinks. A backlink is a link from one webpage to another. It’s important to consider what links you can use in your content, both from your own website and from external sites and sources. When you link to other pages on your site, you’re building out your site structure. When you link to outside sources, you’re showing Google that you are a reliable and thorough resource that deserves to be acknowledged.

While there are many ways to optimize your e-commerce content, utilizing on-page SEO, headings, keyword research, and backlinks are a few of the most effective methods. Hopefully, this helps you consider a few new ideas when it comes to optimization. However, if you’re still looking for help from an experienced e-commerce marketing agency, set up a consultation with our team. We’d love to see if we’re the right fit to help you take your SEO to the next level.

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