Content marketing for your e-commerce business should involve sharing and distributing content. If this isn’t a part of your search engine optimization plan (or it’s not a prevalent part), now is the time to make a change. Where your content is being posted and shared is a huge part of gathering customers and getting them to start on a customer journey with your business that hopefully ends in a sale. In this post, we’ll talk more about where to share content, and why each of these places is a critical part of a well-rouned content plan.

Where Will You Share Content? 

If you have a website with a blog, that is a fantastic place to start in terms of sharing content. If your website doesn’t have a blog, we highly recommend getting one set up and publishing some content stat! Your site’s blog can be an incredibly powerful tool (we’ll get into that later!), not to mention it’s quick and easy to publish content this way.

But what other channels can you take advantage of in distributing your content? Let’s take a look at a few of the best ones.

Organic Content Distribution 

It’s always a good idea to share your content on your company’s social media platforms. Please like Facebook, Instagram, Twitter, Pinterest, and LinkedIn are all great places to start. Encourage your team to share links to your posts on their personal LinkedIn accounts. Not only will you be able to collect those invaluable backlinks, but it’s a great way to spread the word about your company, what you do, and who you serve. Who knows what contacts will see your post if it’s being shared? This can be a huge game-changer that’s simple to implement. 

Commenting On Blogs and Forums 

You might also consider looking into guest blogging. This is a great way to boost your search engine rankings with some high-quality and useful content, not to mention you’re building more backlinks for your site. 

For example, someone inquired on Quora about what should be packed in a diaper bag. You can comment on posts, blogs, and forums, like this, that ask questions. If you show that you’re a subject matter expert in your comment, and mention your business, you can get some good traffic. 

PR and Outreach 

Something else to consider is earned media- this typically involves reaching out to media and bloggers and pitching them what you’d like them to write about you and your company. With both media and bloggers, you will want to do some research ahead of time to find out what their platform is and what they’re interested in. If you’re reaching out to a blogger that focuses on fun activities to do with children and you sell health supplements, you might want to do more research to find someone that is in the same space as your company.

In most cases, the person on the other end will want something in return for talking you up. This typically involves some kind of special deal or free product. Media and bloggers often have submission guidelines- find them and research those before approaching them. Something you might consider is looking into HARO- this is a fantastic way to get links for your site, and they are frequently looking for quotes and resources to mention in their articles.

Paid Media Content Promotion

Paid promotions cover a variety of tactics and is a great direction to consider when choosing where you will publish your content. This covers things like display ads, Pinterest ads, and paid social media, and often fall under the paid acquisition umbrella. Again, you’ll want to start by identifying your target audience before jumping in. This will ensure you get the greatest return on your investment. 

The best and most effective place to turn for up-to-date data will come from the social media platforms that we use the most. This tells us so much about our target audience, what they’re looking for, and what they value. Budgeting some of your ad spend for promotion on platforms like Facebook, Instagram, and Pinterest is definitely a good way to go. Most of these platforms provide ways for you to target individuals for your ads, which is a major game-changer. If they recently searched for kids’ cardigans, an ad will pop up in their Facebook feed. Simple as that.

Sharing and posting your content in the right places can make all the difference for your e-commerce business. Organic content distribution, commenting on blogs/posts, having a team member conduct outreach to other blogs, and paid content promotion are all great ways to do this. If you’d like some more personalized help, though, for your business. Set up a consultation with our team to see if we’d be a good fit to work together and grow your business.

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