Your Customers Are Searching, Your Competitors Are Showing Up
Right now, someone is looking for the exact product you sell. But you're invisible in search results while your competitors capture that ready-to-buy traffic for free.
Yrs Focused exclusively on ecommerce SEO
32%
reduction in wasted ad spend
150+
Brands Scaled
The ecommerce SEO agency fueling growth for brands like these
Does This Sound Familiar?
You’ve built a real ecommerce brand. You’ve got great products, happy customers, and proof it works. But somewhere between $1M and $10M, growth starts to feel… stuck.
You’re spending on Meta and Google Ads, but CAC keeps climbing and profit margins are getting squeezed.
- Your SEO ‘strategy’ is a blog post here and there, with no clear path to organic revenue.
- You hired an agency before and got beautiful reports with traffic graphs — but saw little revenue impact.
- You know AI search is changing everything, but you’re not sure what to do about it.
- Your competitors are showing up everywhere in search. You’re not sure why, and it’s costing you.
What's Included In Our Ecommerce SEO Services?
Technical SEO Audit & Optimization
We start with a comprehensive technical audit crawl errors, site speed, Core Web Vitals, crawl budget, canonicalization, structured data, and more. We fix the foundation so everything else you do compounds.
Ecommerce Keyword & Content Strategy
We identify the highest-value purchase-intent keywords for your category, product, and content layers then build a strategic content plan that captures demand at every stage of the buyer journey.
Product & Category Page Optimization
Your product and category pages are your highest-revenue SEO assets. We optimize page structure, copy, schema, and internal linking to maximize both rankings and conversion rates.
Content Creation & Publishing
We create and publish SEO content that attracts, educates, and converts blog posts, buying guides, comparison pages, and pillar content that builds topical authority in your category.
Link Building & Authority Development
We earn high-quality backlinks from relevant industry publications, media outlets, and niche sites to grow your domain authority and push category and product pages to the top.
AI Search & GEO Optimization
As ChatGPT, Perplexity, Google AI Overviews, and Gemini increasingly answer product and buying questions directly, we optimize your brand to be cited, recommended, and featured in AI-generated results.
The Stryde Ecommerce SEO Growth Framework
A proven 4-phase system for growing D2C brands through search engine optimization
from first audit to sustained revenue growth.
Discovery &
Baseline (Month 1)
- Full technical SEO audit
- Keyword landscape mapping for your category
- Competitor gap analysis what they rank for that you don't
- AI search visibility baseline (are you showing up in ChatGPT, Perplexity, Gemini?)
- Prioritized 90-day roadmap delivered
Foundation (Months 1–3)
- Technical fixes implemented and validated
- Site architecture improvements (category structure, internal linking)
- Product and category page optimization launched
- Content strategy finalized and editorial calendar built
Growth Engine
(Months 3–9)
- Content creation and publishing at scale
-
Link building campaign initiated
-
AI search optimization implemented
-
Monthly performance reporting against revenue baselines
Scale & Compound
(Month 9+)
- Ongoing optimization based on performance data
-
Content expansion into adjacent categories
-
Link authority building continues
-
Quarterly strategy reviews with marketing lead
See What SEO Can Do for Your
Consumer Products Brand.
CORDOVA OUTDOORS
CELLERCISE
ERGOBABY
Sweetsalt
Why Choose Stryde For Your SEO
You have options for your search engine optimization: hire in-house, work with a generalist agency, or go with the specialists who only serve brands like yours
Stryde
Generalist Agency
In-House
Ecommerce-only focus
Varies
AI search optimization
Rarely
Varies
Revenue attribution
Sometimes
D2C industry expertise
Partial
Sometimes
Performance-backed engagement
Varies
Integrated SEO + Paid + AI
N/A
Platform Partnerships & Certifications
Most e-commerce agencies are under 5 years old. At Stryde, we’ve grown brands for 13+ years and specialized in SEO and search marketing for 20+ years.
Built to Grow Ecommerce Brands
Meet the experts behind our ecommerce SEO agency. Our mission is to help online retailers increase traffic, grow sales, and profits with proven digital marketing strategies.
Greg Shuey
Founder
Greg has spent over 20 years working with ecommerce brands and founded Stryde in 2013. Throughout his career, he saw too many great products struggle not because they weren’t good, but because founders didn’t fully understand search marketing and agencies focused more on deliverables than revenue.
Greg built Stryde with one clear mission: help ecommerce brands grow through search strategies that actually drive revenue, not just traffic. He believes ecommerce marketing should be measurable, transparent, and aligned with real business goals.
Outside of work, Greg is a dedicated family man who values time with his wife and 3 kids. He brings that same long-term commitment and care into every client partnership.
Built By Ecommerce People
Each of our team members has a deep passion for working with e-commerce & direct-to-consumer (D2C) brands and knows what it takes to drive search demand through SEO, AEO, and GEO.
Karen Martinez
Katie Anderson
Ann Santigo
Rebeca Treviño
Bruna Etienne
Denisse Araneda
Julia Amodt
Gaby Abdalah
Angela Burks
Ingrid Mallen
Kristin Ravesloot
Recent Videos About Ecommerce SEO
Recent Blog Posts About Ecommerce SEO
Your Competitors Are About to Steal Your AI Search Visibility – YouTube Shorts Is How You Beat Them to It
Let’s talk about something most ecommerce brands aren’t paying attention to yet… and it’s going to cost them dearly in the near future. As I’ve talked and written about before, Google’s AI Overviews are rapidly reshaping how shoppers discover products,
Fewer Searches, Longer Queries, More AI – Your Customers Changed How They Search Last Quarter… Did You Notice?
There are two reports that I pay attention to each year to help guide what we do here at Stryde. The first is the Edelman Trust Barometer, and the second is The State of Search from Datos and Spark Toro.
Your Ecommerce SEO Strategy Is Ignoring the Fastest Path to Revenue Growth
After auditing thousands of ecommerce accounts over the past 20 years, I keep seeing the same pattern. Brands come to us frustrated. They’ve been investing in SEO for months, sometimes years, and they’re still not seeing the revenue impact they
FAQs About Ecommerce SEO
What is ecommerce SEO?
How is ecommerce SEO different than regular SEO?
Traditional SEO often focuses on generating leads or driving traffic to informational content. Ecommerce SEO is built around revenue.
You’re optimizing hundreds or thousands of product and collection pages, managing faceted navigation and filters, dealing with duplicate content from product variants, and building out content that supports the entire buyer journey – from research to purchase.
It also requires a deep understanding of how search engines crawl and index large product catalogs, which most general SEO agencies simply don’t deal with day to day.
How long does ecommerce SEO take to show results?
Most ecommerce brands start seeing meaningful movement within 3-6 months, with compounding results over 6-12 months.
The timeline depends on your starting point… how many technical issues exists on the site, how strong your existing domain authority is, and how competitive your product categories are.
Quick wins like fixing crawl issues, optimizing existing collection pages, and adding structured data can produce early lifts, but the real long-term gains come from consistent content development and authority building over time.
How is AI impacting ecommerce SEO?
AI is reshaping how people discover and evaluate products online.
Google’s AI Overviews are pulling answers directly into search results, which means brands that aren’t structured to be cited in those responses risk losing visibility even if they rank on page one.
Tools like ChatGPT and Perplexity are also becoming product research channels in their own right.
We help our clients optimize for both traditional rankings and AI-generated answers, which is often called AI search optimization or AEO, so you’re showing up wherever your customers are searching.
How should I measure my ecommerce SEO work?
Revenue from organic traffic is the north star, but you need leading indicators to know you’re on track.
We typically look at a layered set of metrics: organic traffic and sessions by page type (product vs. collection vs. blog), keyword rankings for priority terms, click-through rates from search results, indexed page count and crawl health, and ultimately organic revenue and conversion rate.
The key is connecting SEO activity to business outcomes, not just vanity metrics like total traffic.
What industries do you help with SEO?
We specialize in ecommerce businesses doing roughly $1.5M to $15M in annual revenue across a range of product verticals.
We’ve worked extensively in home decor, women’s fashion, baby and kids products, health and wellness, beauty, and consumer electronics, among others.
What matters most isn’t the specific vertical, it’s that you’re a DTC or ecommerce-focused brand with real products and a growth trajectory.
Our strategies are built around how ecommerce sites work, not one-size-fits-all SEO playbooks.
Connect with us Today!
Chat with our company owner, Greg Shuey!
He will dig in with you to understand how SEO should be integrated into your growth strategy for your D2C business.