<![CDATA[Some time ago, we featured the top SEO, social media, and content marketing experts in three special posts on the Stryde blog. However, we all know how fast the world changes online. Experts fall out of favor, new voices emerge with innovative ideas, which means a changing landscape of industry experts to follow.
Which, of course, means a brand new list of experts for 2016 needs careful crafting! That’s exactly what the Stryde team has done here. Instead of breaking the world of digital marketing into silos, we know that the best strategy is a holistic one. Accordingly, we’ve amassed the top experts in digital marketing for 2016. To determine individuals included, we used things like Twitter followers, frequency and quality of interactions in the social realm, breadth and depth of experience, insight sharing, as well as impact on the industry as a whole.
By no means is this list exhaustive! Furthermore, it is listed in alphabetical order.
Alex Mandossian, CEO & Founder of Marketing Online
Over nearly three decades of tireless work in the internet marketing field, Alex Mandossian
has earned the nickname ‘Warren Buffet of the Internet.’ Need we say more?
Amanda Maksymiw, Senior Content Marketing Manager at Lattice Engines
has amassed a hoard of awards over her 7 plus years in the digital marketing realm. You can find her contirbuting expert content to Content Marketing Insititute and MarketingProfs.
Amber Naslund, SVP Marketing at Sysomos
The success earned by Amber Naslund
is only matched by her larger-than-life personality. Naslund’s passion for social media as a driver for change sets her and her company apart in the digital realm.
Amy Porterfield, Social Media Strategist at Amy Porterfield, Inc.
If Facebook was a language, Amy Porterfield
would be highly fluent. Porterfield has helped countellss companys large and small demistify marketing on Facebook, and experience real results.
Ann Handley, Head of Content at MarketingProfs
In the content marketing world, Ann Handley
needs no introduction. As the head of content for MarketingProfs and consistent contributions to Entreprenuer Magazie, LinkedIn Influencer Program, and Huffington Post, Handley’s ability to transform her thoughts into wonderful pieces of content knows no bounds.
Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions
30 years of experience give her a one-of-a-kind perspective on the digital marketing landscape. Albee’s focus is, and always has been, conntecting the process and people together.
A highly recognizable face in digital marketing is Arnie Kuenn
. He frequently displays his knowledge from working with the worlds top brands like CBS and NBC at numerous speaking events across the country.
Avinash Kaushik, Digital Marketing Evangelist at Google
book, Web Analytics 2.0, is standard introductory reading for anyone involved in the digital marketing space. Through that bestseller and others, Kaushik is a highly respected voice on how to leverage data to alter their digital existence.
is no stranger to accolades, he’s been named a Top 40 Digital Strategist by the Online Marketing Institute and as one of the 25 Social Media Marketing Experts You Need to Know by Linkedin.
Chris Goward, Founder of WiderFunnel
When the biggest companies in the world want to optimize their online presence, they call Chris Goward
. He and his team at WiderFunnel supercharge business’ web and mobile driven sales.
Danny Sullivan, Founding Editor at MarketingLand
For over a decade, Danny Sullivan
has been the go-to expert for web masters, marketers, and everyday web users alike. Sullivan is a true SEO pioneer, it’s as simple as that.
Diane Rayfield, Founder of Harp Social
Speaking of pioneers, Diane Rayfield
was one of the first 40 people in the entire world to become certified in social media marketing. Rayfield provides customized social media training, and anyone lucky enough to learn from the master should take the opportunity!
Doug Kessler, Creative Director & Co-founder at Velocity
Velocity touts itself as the “B2B marketing agency to the stars.” With content marketing expert Doug Kessler
as creative director, it is sitting comfortably in this position.
Dr. Pete Meyers, Marketing Scientist at Moz
Dr. Pete Meyers sticks to the belief that the best ideas and data are useless unless they can be clearly communicated. Dr. Pete
is on a mission to make data cool, and we think he’s doing a pretty amazing job.
Duane Forrester, VP Organic Search Optimization at Bruce Clay, Inc.
With nearly 20 years and two books under his belt, Duane Forrester’s
expertise cannot be denied. Few individuals are as well versed in direct search marketing and online marketing as Forrester has proved to be time and time again.
Gary Vaynerchuk, CEO of VaynerMedia
and his agency, VaynerMedia, remains to be a rare breed. Helping Fortune 500 companies find their social voices and build their digital brands through storytelling.
The depth of Greg Sterling’s
industry knowledge is astounding. But Sterling isn’t content on resting on previous insights, he’s constantly refining what it means to be a ‘local search guru’.
Guy Kawasaki, Chief Evangelist at Canva
A member of the board of trustees for WikiMedia Foundation, brand ambassador for Mercedes Benz USA, and chief evangelist of Canva, Guy Kawasaki
has been and remains to be an expert in online activities. If you haven’t used Canva yet, you seriously need to check it out.
Ian Anderson Gray
is armed with over 10 years of experience helping everyone from individuals to large organizations achieve a successful online presence. Gray’s training as a professional singer gives him a unique communication ability to transform technical jargon to beautiful music.
J-P De Clerck, Consultant and Analyst at i-SCOOP
Since 1992, J-P De Clerck
has worked passionately at the intersection of technology, marketing, and management. Clerck’s ‘connected’ view of business gives him a unique and valuable viewpoint on strategic planning.
Speaker, educator, strategy, to consultation, Jason Falls
does it all. Most notably is Falls work on Jim Beam’s “The Remake” video contest, which won a 2009 SAMMY Award for best cross media campaign.
Attempting to summarize Jay Baer’s
experience here would be a futile effort. Legendary speaker, New York Times best selling author, and most of all, a digital marketing success story.
Founder and a regular speaker on the industry conference circuit, Jim Boykin’s
extensive list of areas of expertise is impressive, to say the least. Boykin and the team at Internet Marketing Ninjas pride themselves on being recognized industry thought-leaders.
We use the word “content marketing” because of Joe Pulizzi
. He started using the term in 2001 and founded the leading content marketing education resource for enterprise brands, the Content Marketing Institute (CMI).
John Bell, Enterprise Digital Marketing at Travelers
Travelers selected the expert mind of John Bell
to drive it’s Enterprise Digital Marketing. A smart move, Bell is constantly designing new ways to market and how to execute each flawlessly.
John Doherty, Founder & Consultant at Credo
has plenty of technical marketing experience, which only serves to heighten his ability to help businesses grow their business. Doherty’s company, Credo, is focused on bringing transparency to the consulting process.
Jose Maria Gil, Founder of EMO Marketing
Jose Maria Gil
is one of the most passionate individuals in the internet marketing world. Gil truly loves what he does, and urges everyone he works with to dare to try new things and live without fear of making mistakes.
Krishna De, Strategist, Mentor & Professional Speaker at Biz Growth Media
With a truly global viewpoint, Kirshna De
knows how to grow businesses internationally. De frequently speaks at industry conferences across Europe.
Is Larry Kim
the busiest person in digital marketing? We wouldn’t bet against it. Kim has brought countless tools to marketers that they would consider ‘irreplaceable,’ and consistently shares his unique insight as a columnist at Inc. Magazine and Search Engine Land.
is no internet marketing spring chicken, he’s been involved in the industry since the late 1990s. Now, Odden shares his expertise with marketers at countless speaking engagements across the country and builds marketing strategy for his clients at TopRank Online Marketing.
Maria Pergolino, VP Marketing at Apttus
Before joining Apttus, Maria Pergolino
was a key leader and early member of the Marketo Marketing Team. She has extensive expertise in marketing automation, campaign optimization, inbound and social media marketing.
Creator of one of the top marketing blogs the world over, Mark Schaefer
backs up his success with advanced degrees in marketing and organizational development. Schaefer is an authority on social media and has even appeared on several national TV shows.
is the man behind the curtain at some of the most popular social media events, including Social Media Marketing World and Social Media Success Summit. In addition, Stelzer is the author of several books and a valued voice in the social media industry.
Not only does Michael Brenner
have nearly 20 years of experience serving a multitude of industries, he strongly believes in the power of a customer-centric culture and creating highly engaged employees. Michael also serves as the managing editor of SAP’s Business Innovation blog and contributes to Forbes AdVoice and the Economist.
Michelle Robbins, Vice President of Technology at Third Door Media
brings a holistic view of technology, programming, web developing, and marketing together into an innovative package. As the master behind all of the Third Door Media brands, Robbins industry knowledge and execution is unmatched.
Mike Filsaime, Online Marketing Expert at mikefilsaime.com
internet entrepreneurial expertise has earned him the description, ‘Michael Jordan of Internet Marketing.” Just like MJ, Filsaime has remained a powerful force in innovative marketing strategies for many years.
Mitch Joel, President of Mirum Agency
“One of North America’s leading digital visionaries.” That’s just one way Mitch Joel
has been described. Joel’s experience includes working on the very first search engine and building the very first search marketing strategies.
Neil Patel, Entrepreneur at QuickSprout
Also in the running for busiest person in digital marketing, Neil Patel
is constantly finding new ways to display his insane eye for digital marketing and analytics. Patel co-founded some of the biggest assets for those doing business online: Crazy Egg and KISSmetrics.
Noah Kagan, Chief Sumo at AppSumo
approachable and laid-back style only adds likability to his clearly extensive web knowledge. Promoting cool stuff, making awesome things, and eating plenty of tacos, Kagan is undeniably enviable.
Pam Dyer, Marketing Chief at Agile Alliance
prides herself on becoming the voice of the customer, which is probably why her strategy and execution is always immaculate. Dyer’s love for collaboration and networking only add to her industry prowess.
actively participates in speaking, training, and custom workshops. Moore is constantly recognized for her achievements, and is included on Forbes Top 5 Women Influencers in Social Media as well as the Top 10 Influencers in Social Media.
Rebecca Lieb, Author, Speaker & Strategic Advisor at rebeccalieb.com
At the forefront of digital marketing since it’s inception, Rebecca Lieb
is a high-profile and respected analyst. Lieb’s understanding of marketing and media for global technology companies is unmatched in the field.
Scott Stratten, Owner at Un-Marketing
term “Un-Marketing” is all about positioning yourself as a trusted expert in front of your target market. Then, when a need arises, customers choose you. Stratten and his team have seen this idea through from inception to industry-wide acceptance.
Seth Godin, Author, Speaker & Much, Much More at sethgodin.com
Not only an author, but also an entrepreneur, marketer, and seasoned public speaker, Seth Godin
is a big freaking deal. With classic quotes like “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible,” Godin is one of the top experts in the online space.
Shiv Singh, SVP Global Head of Digital & Marketing Transformation at Visa
has nearly 20 years of experience in building powerful worldwide brands. Recently, Singh was recognized as number 11 on Adweek’s Top 50 Marketers list and The Internationalists’ Top 100 Influential Leaders list.
Stephanie Tilton, B2B Content Marketing Consultant at Savvy B2B Marketing
Few people understand the holistic effort required to successfully execute a content marketing campaign. Stephanie Tilton
, however, is one of the few that understand that fact completely. Not only does Tilton help craft content that engages customers and advances the buying cycle, but she helps formulate buyer personas and carry out content mapping.
As the CEO of London’s premier digital marketing firm, Steve Pailthorpe’s
results-driven mindset helps his clients achieve continuous success. Pailthrope’s passion for connecting companies with the right resources to communicate their brand sets him and his agency, apart.
Tom Pick, B2B Marketing Consultant at Webbiquity
is solely responsible for increasing his clients visibility and success online. Over the years, Pick’s efforts have aided single-person businesses to $1 billion corporations.
specialities in strategy, web analytics, and social media have been honed since he began in 1999. Today, you can find Elósegui authoring books, teaching digital marketing, and sharing his insights on his personal blog.
is an SEO consultant, blogger, and author. Fox has been named one of Seattle’s Top 40 Under 40, Top 25 Innovators and Entrepreneurs, and one of the Top 100 Seattle Women in Seattle Tech.
Who did we miss?! Please share his or her name in the comments!]]>
Laurel is a member of the executive team at Stryde. She's been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.