All Posts By

Laurel Teuscher

Outdated SEO Strategies Still Being Used in 2017

By | SEO | No Comments

Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…

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email marketing examples post

5 Examples of Attractive eCommerce Email Marketing in 2017

By | eCommerce, Email Marketing | No Comments

Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those increased open rates and loyal customers. Email Marketing Best Practices If you’re looking to…

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Guide to effectively managing an influencer marketing strategy

Guide to Effectively Managing an Influencer Marketing Strategy

By | Influencer Marketing | 3 Comments

All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…

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Shopify updates what they mean for the future of ecommerce

Shopify Updates: What They Mean for the Future of eCommerce Sites

By | eCommerce | No Comments

With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…

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Pros & Cons of the Top 5 Ecommerce Platforms

By | eCommerce | No Comments

From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…

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Why Your E-Commerce Site Must Be Mobile Optimized, Not Just Mobile Friendly

By | Conversion Optimization | No Comments

Today more consumers are using their mobile devices to make purchases. So as an ecommerce retailer, you can’t just focus all your efforts on developing a good, user-friendly desktop website. You have to also develop a good, user-friendly mobile experience—for today’s tech-savvy consumers and to please Google. Since updating its algorithm in April of 2015 and again in March of…

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Website Audit Header Image

Digital Marketing for Universities: Website Audit

By | Inbound Marketing | No Comments

In our first post we discussed why colleges and universities need to pay attention to digital marketing, now we will discuss some key initiatives for achieving success moving forward. Before you start any digital marketing efforts, you need to ensure that the website is fundamentally sound. Moreover, that it’s easily crawlable by search engines, both from a technical and content perspective. A…

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2015 Year in Digital Marketing

Digital Marketing Year in Review 2015

By | Inbound Marketing | No Comments

As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…

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