Many ecommerce companies and even brick and mortar stores are asking the million dollar question: Are Facebook ads worth it? Short answer: Yes. They can prove to be extremely efficient in bringing in new traffic, leads and even conversions. But there are tricks of the trade that can make your ads even more effective on Facebook. Exploring Different Ad Types…
In a world where smartphones reign supreme (and millions of users spend hours of their day on sites like Facebook and Instagram) it’s no small wonder that businesses have flocked to social media platforms to reach consumers, establish a brand voice, and generate brand awareness. Instagram is earning $595 million (and counting) per year in mobile ad revenue alone, and…
If you haven’t gotten around to using Instagram stories for your business yet, Instagram’s most recent announcement gives you all the more reason to start. Instagram announced Tuesday that they are introducing shoppable stories — which means when a brand posts an Instagram story, they can tag the image or video with the products featured and provide viewers with a direct…
Many eCommerce business owners feel discouraged from blogging regularly. A number of factors play into this: They’re not sure where to start, they’re not sure how to generate ideas, and blogging (rightfully) seems like a lot of work. While starting and maintaining a blog does take time and effort, there are countless reasons why it can be beneficial — and even…
Rachel Nilsson used influencer marketing to grow her multi-million dollar kids clothing business from nothing. And we really do mean nothing; Four years ago, with a husband in grad school and three young boys at home, Nilsson knew she had to do something to help her family survive. The family of five was “broke as a joke” (her words) and…
In both business and life, change is inevitable. The ghosts of companies past (Blockbuster, anyone?) are gloomy reminders of what can happen when a business fails to adapt and diversify. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilize your earnings. Like most things…
Gearing up to migrate your eCommerce site? Migrating a site to an updated design, theme or platform can positively impact your organic rankings and traffic — but if done poorly, it can have the opposite effect. Usually, the negative impact is substantial and organic traffic takes a big hit. Whether you’re redesigning your site or switching to a new CMS, the…
Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…
As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…
A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and product development teams, your marketing message, advertising game plan, and products are ready to go. But what…
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