Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…
Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those increased open rates and loyal customers. Email Marketing Best Practices If you’re looking to…
Since we do a lot with social media, we thought it’d be fun to write a blog post series that tells you how to grow your eCommerce business using social channels. So to start this series off, let’s talk about Pinterest. Why eCommerce Businesses Should Be on Pinterest Pinterest has more than 150 million active users, and on average Pinterest…
All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or less. 40% of consumers leave a site whose pages take…
With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…
From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…
Today more consumers are using their mobile devices to make purchases. So as an ecommerce retailer, you can’t just focus all your efforts on developing a good, user-friendly desktop website. You have to also develop a good, user-friendly mobile experience—for today’s tech-savvy consumers and to please Google. Since updating its algorithm in April of 2015 and again in March of…
In our first post we discussed why colleges and universities need to pay attention to digital marketing, now we will discuss some key initiatives for achieving success moving forward. Before you start any digital marketing efforts, you need to ensure that the website is fundamentally sound. Moreover, that it’s easily crawlable by search engines, both from a technical and content perspective. A…
As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…
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