All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…
Website speed is important to user experience. In fact, consumers care more about how long a page takes to load than all the cool features your site has. Just look at these stats from a Kissmetrics infographic: 47% of consumers want a web page to load in 2 seconds or less. 40% of consumers leave a site whose pages take…
With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…
From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…
Today more consumers are using their mobile devices to make purchases. So as an ecommerce retailer, you can’t just focus all your efforts on developing a good, user-friendly desktop website. You have to also develop a good, user-friendly mobile experience—for today’s tech-savvy consumers and to please Google. Since updating its algorithm in April of 2015 and again in March of…
In our first post we discussed why colleges and universities need to pay attention to digital marketing, now we will discuss some key initiatives for achieving success moving forward. Before you start any digital marketing efforts, you need to ensure that the website is fundamentally sound. Moreover, that it’s easily crawlable by search engines, both from a technical and content perspective. A…
As your news feeds become inundated with predictions for 2016, let’s take a look back at what unfolded in 2015 within the wild world of digital marketing. January 1, 2015 Facebook Limits Promotional Content Beginning in January 2015, people will see less promotional content in their News Feeds. March 3, 2015 YouTube Spaces Further Shows Platforms Strength By March 2015,…
Some time ago, we featured the top SEO, social media, and content marketing experts in three special posts on the Stryde blog. However, we all know how fast the world changes online. Experts fall out of favor, new voices emerge with innovative ideas, which means a changing landscape of industry experts to follow. Which, of course, means a brand new…
The most overused tagline for advertising around the new year is “New Year, New You.” Moving to a new year suggests to us that we can start over and do some things differently. For businesses, a new year means new budgets and new strategies. For some businesses, it means building a new identity through rebranding. When discussing a rebrand, it’s…
On Sunday, October 25, 2015, Bloomberg’s Jack Clark broke some serious news regarding how Google processes search queries. If you’re familiar with SEO, you know that any insight Google gives into its inner workings is as priceless as it is rare. But after posting better than projected earnings, Google’s executives were in the mood to spread some love. After dissecting…
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