All Posts By

Laurel Teuscher

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

eCommerce Checklist: 8 Things to Do Before Black Friday and Cyber Monday

By | eCommerce, Email Marketing | No Comments

Black Friday and Cyber Monday weekend is one of the best times of the year for your eCommerce business to make some serious money—and even more so this year than last year. In 2016, the total online sales from Thanksgiving Day through the Sunday after Thanksgiving was $9.36 billion, while Cyber Monday brought in $3.45 billion. Together, Thanksgiving weekend and…

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Guide to Using Influencers During the Holidays

By | eCommerce, Influencer Marketing, Social Media | No Comments

As a business, are you likely feeling the holiday pressure now since online sales are projected to increase between 3.6 and 4 percent this year. As part of your marketing strategy this holiday season, have you considered using influencers? If you aren’t, then we’d recommend you take a closer look at using them in order to be totally prepared for…

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Guide to Pricing Your Retail Products Correctly During A Sale

Guide to Pricing Your Retail Products Correctly During A Sale

By | eCommerce | No Comments

A good sale is one that’s clearly advertised well in advance, has a creative and emotional marketing message and includes quality products sold at the right price. Those first three aren’t too difficult to get. With a well-planned timeline and innovative marketing and product development teams, your marketing message, advertising game plan, and products are ready to go. But what…

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Outdated SEO Strategies Still Being Used in 2017

By | SEO | No Comments

Standalone GPS systems, landline phones, CDs, cash-only establishments, your grandmother’s kitchen—all of these things are long outdated. But if you’re wondering if SEO is still relevant in 2017, it is. What isn’t, however, are these outdated SEO tactics that too many companies are still using. 1. Being a spammy guest blogger No, guest blogging isn’t dead. And no, you aren’t…

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email marketing examples post

5 Examples of Attractive eCommerce Email Marketing in 2017

By | eCommerce, Email Marketing | No Comments

Email is a great way to get personal with customers. It’s also an easy and effective way to share useful information, build good customer relationships and boost conversions. But first you have to know the right email marketing tactics that are going to get you those increased open rates and loyal customers. Email Marketing Best Practices If you’re looking to…

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Guide to effectively managing an influencer marketing strategy

Guide to Effectively Managing an Influencer Marketing Strategy

By | Influencer Marketing | 3 Comments

All businesses selling product have the same goal in mind—getting their product in front of consumers so they’ll buy it. And in today’s internet-operated world, one of the best ways to get your product in front of thousands of consumers is taking advantage of influencer marketing. Nowadays, consumers prefer recommendations from people they know (or celebrities they think they know),…

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Shopify updates what they mean for the future of ecommerce

Shopify Updates: What They Mean for the Future of eCommerce Sites

By | eCommerce | No Comments

With over one million monthly active users on their eCommerce platform, Shopify is a giant in online retail. At their Shopify Unite conference last week, the company announced tons of new updates and features for their selling platform – the most popular eCommerce solution available, according to Inc.com. So how are these updates going to affect your online store? Will…

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Pros & Cons of the Top 5 Ecommerce Platforms

By | eCommerce | No Comments

From ease of use to offered themes and everything in between, we break down the good and the bad on the top 5 ecommerce platforms (in no specific order) so you can successfully start and run your own ecommerce store. 1. WooCommerce Powering 39% of the world’s online stores (according to their website), it’s clear WooCommerce is liked and used…

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