Laurel is a member of the executive team at Stryde. She’s been doing digital marketing for businesses for 10 years. Two years ago, she started set up her own ecommerce business selling baby gowns and knows the struggles of a small business owner. She loves talking about digital marketing, content, SEO, and conversion rate optimization.
E-Commerce businesses are executing SMS marketing strategies that help increase customer retention. SMS marketing, or text message marketing, is direct communication between the business and the prospective buyer. This form of communication is
One of the ways a new e-commerce business can start driving sales relatively quickly is through Performance Max Campaign ads. Google Ads has replaced their Smart Shopping Ads with Performance Max campaigns to
If you’re new to the world of paid search by bidding, you might be wondering how it all works. There are different strategies when it comes to e-commerce pay-per-click (or PPC) and how
If you want to spend your money in more beneficial ways on pay-per-click (PPC) for your e-commerce business, your ad copy is critical. Eye-catching headlines, compelling ad copy, and calls to action that
You might be wondering, what is a paid search ad extension? Put simply, it’s a tool that can help you put your e-commerce paid search budget to better use. They do this by
When it comes to e-commerce paid search, you’ll need a few types of ad accounts. Knowing which ones you need and setting them up properly is important, and we’ll be going through them
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it.
The fashion industry is the fastest growing in the U.S., and for good reason! No matter your age, gender, or occupation, everyone needs clothing and wants to look their best. If you’re wanting
What is a good audience size for Facebook ads? Generally speaking, the best audience size for Facebook ads is between 1 to 2 million people. Audience sizes can range from 230 million (about
Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google
Running constant promotions may have seemed like a good idea as the money was rolling in. However, you might be noticing now that constant sales and promotions are a slippery slope. It can
If you are new to the marketing world, or just trying to learn more about it, knowing what attribution is and the effects it can have on your business is critical. Knowing where