90% of marketers using content marketing and 72% creating more content than they were a year ago.
While the stats prove marketers find content marketing an extremely important part of their overall marketing strategy, only 34% of marketers think they’re effective with their content marketing efforts. That number is way too low.
So what can we as marketers do to get that percentage up? First, we need to have confidence in our abilities and ourselves. Next, we need to have a plan in place. And lastly, we need to be using the right content marketing tools to create and get our voices and our brand’s content and storytelling out there!
This isn’t a comprehensive list (or a list ordered by importance), but it’s a list of must-have content marketing tools to help you start becoming and feeling more effective with your content marketing efforts.
is great web software used to create blogs and websites. It first started as just a blogging system but has since grown into a content management system. It allows you to create your own custom theme, add plugins, publish your content (words, images, videos), control comments made on your blog and so much more. WordPress must be an awesome tool since more than 60 million people use it, including us.
, you get a tool that does a number of useful things for you. The most common way it’s used is as a content curation tool, where you can easily discover, arrange and share content that’s relevant to your brand and audience to better position yourself as a thought leader within your industry, among other things. Curata is also a good content collaboration and organization tool.
Steptap is a relatively new platform for businesses and marketers to leverage for their content initiatives. A Steptap
is created to teach your prospects and your customers how to create something, build something, do something, or fix something. With a premium account (which we highly recommend) you can even get some pretty decent SEO
value out of your efforts and drive traffic and sales.
We all know visual content grabs and keeps a reader’s attention, and with visual.ly
you can create all kinds of captivating visuals for your audience. Aesthetically pleasing infographics, videos, presentations, engaging web experiences and micro-content are what you can expect from this content marketing tool.
Virtual quizzes are on the rise. Why? To put it simply — because quizzes
are all about the person taking them. Plus they’re fun and engaging. Qzzr
, another tool we use, lets you create these types of quizzes for your site or blog, and its design includes social sharing buttons so quiz takers can immediately share their results with their friends and followers, which usually leads to more people taking your quiz.
Keeping with the visual theme we have going here, SlideShare
is a tool used for uploading and sharing interesting, informative slide presentations. It also provides insight into who sees your presentations.
is going to be a lifesaver for anyone involved with social media accounts for your brand and/or your clients (just ask our social gal). Through Hootsuite you’re able to manage several social media accounts, schedule messages and tweets to be sent out through each account, track any brand mentions and examine social media traffic.
is a content promotion tool, under the earned media category. It gives you a multitude of services to assist you with link building
. Through this platform you can find influencers within your niche that might be willing to share your content, while also organizing and monitoring your outreach efforts
Another tool worthy of having is Outbrain
. This tool falls under paid media. It’s a content discovery tool that exposes and recommends your content to people reading other quality publishers. Outbrain also offers readers a more personalized reader experience.
- Google Analytics
Last but not least on this list is a way to track your site analytics. We’ve found that Google Analytics
is a useful monitoring tool because with it we can measure conversion rates, evaluate the impact social media and mobile have on our site’s traffic and customize reports for our company and our clients.
Running an ecommerce business? Check out our post about the top ecommerce marketing tools
Greg is the founder and CEO of Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter and connect with him on LinkedIn.