Content marketing that satisfies the constantly connected
Our purpose behind every content marketing campaign is simple: generate revenue. Through our content marketing services, we optimize the entire sales funnel. By looking at the entire funnel with laser focus, we are able to craft content that evokes a positive emotion and results in the desired action.
These actions allow us to match the informational needs of your customers at each stage of the buying cycle, which allows you to join your customers along the journey.
Our Results: A positive ROI for every marketing dollar you spend.
Here’s Our Process for Delivering
Success Through Content Marketing
Content marketing requires a deep understanding of your customers and what makes them tick. The best way to figure that out is to ask them! We work to get customer feedback by sending surveys and questionnaires asking them questions like:
- Where did they learn about your business?
- Why did they choose to buy products you offer?
- How much does price impact their decisions?
Our questions are designed to give us insight into your customer buying behavior, e.g. where and how they shop for products. We can leverage this feedback to understand the customer journey.
Businesses typically identify “who they are selling to” in some capacity. However, very few businesses have mapped their buyer persona’s unique journey. Collecting data helps us understand each buyer’s unique journey, which allows us to gain a comprehensive perspective of the audience’s needs at every stage of the buying process. This information guides our content creation.
Once we understand the buyer’s journey we take an inventory of the content on your site. Similar to how you take inventory of the products you have on hand, Stryde does an inventory audit to know what you have and what is missing. Our inventory audit includes:
Main pages, e.g. homepage, about us page, contact us, etc.
Category, subcategory and product pages
Your customer’s journey and the content audit act as a starting point to our content marketing strategy. This helps us see where there are gaps in your current content and build a strategy around filling those gaps. This phase covers the following:
Content Relevancy and Frequency
Our team operates on the underlying assumption that quality content is status quo. We also know that a content marketing campaign cannot sustain on blog posts alone. It demands various types of content to effectively reach your audience. At Stryde, we craft incredible and varied content, such as:
Blogging is a proven way to drive more organic traffic to your website. We approach your blog as the critical touchpoint between your customers and your business. Blog posts serve as the first touchpoint between your customers and often start the conversation. Whether you want to be educational and informative, or subjective and showcasing your brand’s point of view, there’s a blog post for that.
‘Super’ Posts (aka Long-Form Content)
To create something super, you have to go big. Really big! Super posts are just that: really big, really thorough, resource heavy blog posts that not only attract, but engage your target audience and get them to think.
If you spend time on social media sites, you’ve likely taken a quiz. We develop and promote quizzes that are white labeled and embedded on your blog to drive awareness, social shares, backlinks and sales for your business.
Sweepstakes & Giveaways
Sweepstakes and giveaways are a great way to quickly generate brand awareness and sales for your company. We help companies set up and promote giveaways on their site. Then we promote your giveaway on Facebook, Twitter, Instagram, etc., to generate revenue.
For the visual learners among us, infographics are a wildly powerful tool in attracting and engaging potential customers. Infographics, also referred to as data visualization, take a hard to consume concept or data set and make it easy to understand. Infographics that are well done get shared, linked to and drive referral traffic and revenue.
Micrographics are just a smaller version of an infographic. They usually contain just 1-2 data points. As with our infographics, we not only create them, but develop and execute a promotion strategy to spread them far and wide.
We use our knowledge of your industry and target market to select the most appropriate paid promotion channels and to identify the most relevant and impactful channels for your specific brand. We make sure your ads reach the maximum number of target audience members while maximizing your ad spend. Our Solution: Pay less without losing audience reach.
HOW OUR SOLUTION WORKS
Based on your goals we’ll use different platforms to deliver your ads. Facebook, Instagram, Twitter, Google PPC, content recommendation engines and more.
Ad Creation Services
Our design team will create compelling ad images and ad copy.
We use various ad platforms to test your ads on and measure the results.
Once we find an ad platform that drives quality traffic we optimize the ads to reduce the cost per click.
After we determine which channels will be utilized, we then prioritize and allocate budgets appropriately. Depending on your target market’s behavior, varying targeting, copy and bidding strategies will be employed. All of your paid content promotions are continually optimized with great scrutiny to reach their full potential in terms of your specific goals. We monitor all indicators and results of paid promotions so we can swiftly make the necessary adjustments.