Looking for the most up to date info in eCommerce marketing? Check out our weekly roundup!

Finding and Qualifying an eCommerce Marketing Agency

Finding and maintaining the right kind of balance in your marketing efforts is crucial to helping your eCommerce business succeed. But how do you determine where your focus should be? Is outsourcing the right path to take? What tools will be most useful in helping you achieve your goals? In our most recent blog post, you’ll find detailed and expert advice on how to help determine what the best course of action is. Learn more here.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped

Are you finding that there is a glaringly large gap between your mobile and desktop organic search results? In this article published by Search Engine Land, writer Glenn Gabe delves into the possible explanations for why your organic search traffic on Google might be taking a turn, as well as tips and suggestions on whether or not there is anything that can be done about it. Click here to learn more. 

How to Attract and Convert Website Visitors Using an Inbound Marketing Strategy

Looking for an easy-to-understand breakdown of how to drive visitors to your site using inbound marketing strategies? In this blog post (infographic included) published by Social Media Today, you’ll find a basic explanation of the best strategies to put into place to bring customers to your eCommerce site and, ultimately, drive more business. So what exactly should we be focusing on? Click here to learn more!

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

Have you ever gotten your Facebook ads up and running, but they just aren’t delivering the way you anticipated they would? In this article published by Wordstream, you’ll learn what the four most common reasons are for why your Facebook ads might not be delivering, as well as what you can do to remedy it. Click here to learn more!

How Much More Effective Are Headings Than Formatted Text?

We all know that utilizing headings and formatted text is a big part of optimizing your site content. But just how much more effective are headers than formatted text, and will they help drive the results you’re looking for? In this blog post published by Search Engine Journal, the difference between headings and formatted text is weighed, and they delve into how to best use these tools. Read more here.

Why an Audience Analysis Is Necessary to SEO

In order to get the most out of your SEO efforts, it’s crucial that you understand who you’re targeting and what audience you are trying to reach. In this blog post published by Search Engine Journal, learn how the right kind of audience analysis can build game-changing content and take your eCommerce business to the next level. Click here to learn more!

How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

One crucial piece to the puzzle of your company’s success is understanding how your customer engages with your content and creating a plan on how to use their buying journey to drive success. In this article published by Convince & Convert, you’ll get expert tips and tricks on how best to understand your customer’s experience on your site and how to best engage then at each touchpoint. Click here to read on.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation

Email marketing, when used the right way, can prove to be a fantastic source to drive new business and bring more success. Are you taking all of the necessary steps to get the most out of your email marketing campaigns? In this recent blog post published by Shopify, you’ll learn all about what to do and how to get the results you’re looking for. Read more here.

What’s Working in eCommerce: Strategies Used by 2020’s Most Cutting-Edge Brands

Do you ever find yourself wondering what’s working for other eCommerce businesses in the world of SEO? In this blog post published by Digital Marketer, author Corinne Watson highlights what strategies are proving to be most successful with some of today’s most popular and cutting-edge brands. What could you start to implement to take things to the next level for your eCommerce business? Click here to learn more.

Rolling out mobile-first indexing

Do you have all of the details on Google’s mobile-first indexing? Get all of the info and know-how you’ll need from the source in the blog post published by Google Webmaster Central Blog. Learn about how best to use this tool and make the most out of mobile-indexing for your site. Click here to learn more.