What’s New in eCommerce Marketing?

Here at Stryde, we love marketing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps digital marketing and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders.

Our goal with our weekly blog round up is to curate the best content for e-commerce business owners/marketing executives like you. We know that running and scaling an online store is stressful and that you probably don’t have the time to sit down, find the best content, self educate and execute yourself. That’s why we’ve done some of the heavy lifting for you.

We hope that this takes some burden off of you or your team and that you enjoy this week’s roundup! Please reach out if you have any questions or would like one of our strategists to take a look at your business.


May 18-22 Industry News

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

Link Building For eCommerce Websites

When it comes to digital marketing, link building is a crucial piece to the SEO puzzle. So what is link building and why is it so important? In our recent blog post, we outline the different types of links found in link building, how to implement them, and why link building can be a major game-changer for your eCommerce business. Check out all the details here.

How Ecommerce Stores Can Care About Their Customers During the COVID-19 Crisis

Online shopping has increased in a major way due to coronavirus, and eCommerce stores have been presented with a unique opportunity. What are the best ways to show your customers you care during this crisis? In this blog post from Search Engine Journal, you’ll find insight on how you can take extra special care of your customers during the COVID-19 crisis and make a positive impression that lasts beyond the pandemic. Click here to read on!

Shopify SEO Guide: How to Increase Organic Traffic to Your Store

Optimizing your site is crucial to your success as an eCommerce store. In this article from Search Engine Land, you’ll find all the details on how best to optimize your Shopify site to drive results and see more success. With information on both basic and technical SEO, this is a fantastic resource for anyone looking to take their Shopify site to the next level. Click here for all the info!

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

While the question of when to start advertising online again may seem an easy inquiry to address, it can be difficult to gauge when to jump back in. With so many different factors to consider, many find themselves struggling to know how to approach the situation. In this post from Wordstream, you’ll find helpful insight and data from experts on when to start up your PPC campaigns again. Click here for the full article.

The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic

While coronavirus has presented us with a set of interesting challenges, we are seeing that many eCommerce businesses are leaning heavily on digital marketing to stay afloat. In this post from Search Engine Journal, you’ll find insights as to how, despite the incredible impacts that COVID-19 has had on businesses, digital marketing persists in helping companies to continue to see results. Click here for the details.

6 Keyword Research Tips to Find Untapped Opportunities

Properly executing and implementing your keyword research is crucial to your success as an eCommerce site- are you making the most of your efforts? In this article published by Ahrefs, you’ll find all the details on keyword research and specific tips on how to take advantage of every opportunity for success. Click here to read on!

How Can I recover My Lost SEO Keywords & Organic Traffic?

If you’ve found that you’re rankings are dropping and you’re struggling to find the best keywords that have driven traffic to your page in the past, don’t stress. There are ways to recover. In this post from Search Engine Journal, you’ll find helpful insights on how to recover missing keywords in Google Analytics and recover your rankings. Click here to read on.

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19

It’s more important than ever to understand consumer behavior and trends in light of COVID-19. What are people searching for and how is this information helpful to you? In this article from Search Engine Journal, you’ll find the top 5 consumer behavior trends that Google has noticed amid the coronavirus pandemic. Check out all the details here and start making a plan to use this information to your advantage!

How to Build Empathy Into Your Landing Pages During COVID-19

There has never been a better time to apply empathy to your eCommerce site than now. COVID-19 has brought with it a new set of challenges and changed habits and routines, proving that now is the perfect time to show your customers that you’re here for them. In this blog post from Unbounce, you’ll find insight and tips on how to build empathy into your landing page to make a lasting impression on site visitors. Click here to get all the details.

5 Tips to Increase Your Brand’s Engagement on Social Media [Infographic]

Looking to take your brand’s social media engagement to the next level? Social Media Today explains that “putting together a social media is one thing, but actually generating engagement and activity is another…” Check out their blog post and create your strategy on how to up your engagement and see more success from your social media efforts. Click here for more info.


May 11-15 Industry News

Link Building for SEO Websites

Are you looking for surefire ways to drive more traffic to your eCommerce site? Link building is a fantastic way to up your SEO strategy and guide more visitors to your website. In our recent blog post, you’ll find all the details on what link building is, what different kinds of links you have to consider, and the difference it can make it driving more success for your eCommerce business. Click here for more information.

Facebook Repixeling: Scaling Facebook & Instagram Ads by Retargeting Someone Else’s Website

Figuring out the best way to take advantage of Facebook and Instagram Ads can be tricky. In this blog post published by A Better Lemonade Stand, you’ll find insight on how to find success with social media ads by retargeting. Take your SEO and Social Media strategy to the next level- click here for the full article.

8 Things to Help Your Content Marketing Survive the Pandemic

Everyone is having to continually make adjustments in order to maintain success during this era of the coronavirus pandemic. What tweaks and changes need to be made to your content marketing strategy to help you make it through this unique time? In this blog post from Content Marketing Institute, you’ll find helpful tips and guidance on how to handle your strategy and drive results. Click here to read on.

How to Eliminate Wasted PPC Spend

It’s always a good idea to look for ways to save money and the most out of your resources. In this article from PPC Hero, you’ll find guidance on how to get the most out of your PPC spend while eliminating wasted time and money. Learn what you should be focusing on in the full post, included here.

Google Announces Curbside Pickup Promotion Options & Free Support for Small Businesses

In an effort to lend a helping hand and alleviate some of the burdens on businesses during this time of COVID-19, Google recently announced that they are offering a curbside pickup promotion option, as well as free support for small businesses. How are these going to work and how can they help you? Wordstream gives you all the details in their recent blog post, found here.

13 SEO Strategies for SMB’s during COVID-19

Everyone has taken a hit with the arrival of the coronavirus, including small business owners. What can be done to combat the challenges being thrown your way? How can you maintain momentum and success? In this blog post recently published by Wordstream, you’ll find insightful SEO strategies that can be implemented to help SMBs stay afloat. Check it out here.

How to Make Videos People Will Watch on Social Media

Publishing video content has become a must-have for business social media accounts. How can you create videos that will create an impact on viewers and drive them to action? In this article from Social Media Examiner, you’ll find specific and direct advice on what you can do to create the most effective video content to help drive more traffic. Click here for the full article.

How to Handle Low Inventory Pages on Ecommerce Sites

What are the best ways to deal with pages experiencing low inventory on your eCommerce site? Should they be nonindexed, or should you leave them alone? In this article from Search Engine Journal, you’ll find different options on how to handle these kinds of pages and how to find success even with low inventory. Click here to read on.

Stores Have Been Closed so Location Data Isn’t Relevant, Right? Wrong.

It’s an easy assumption to make that since so many storefronts are temporarily closed, location data has momentarily become obsolete. But is this actually true? In this recent blog post from Search Engine Land, find all the details on the current state of location data and how it can still make a major impact on your business. Click here to read on.

21 Actionable SEO Tips for Explosive Growth

Looking for some fresh ways to make a comeback after this coronavirus craziness? In this blog post published by Social Media Today, you’ll find helpful and direct advice on how to up your SEO game to see results and drive more traffic and success. Check it out here and make your SEO strategy!


The Best of 2020

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

13 Instagram Ad Examples

Looking for some fresh inspiration to drive new content for your Instagram ads? In this post from Digital Marketer, you’ll find effective examples of Instagram ads for small and large companies that are sure to inspire. Check it out here and start making your ad strategy!

Is Bounce Rate a Useful Metric for eCommerce?

Bounce rate is a factor that is frequently discussed for eCommerce businesses, but how helpful is it for your website? In this article from eCommerce Guide, you’ll find everything you need  to know about what bounce rates are, what they mean for your site, and how they can be useful for you. Get all the details here.

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

How to Leverage Video to Improve Your Paid Social Campaigns

Maintaining fresh and diverse content on your eCommerce social media platforms is essential to keeping your audience engaged. Stryde’s Anthony Christie explains that “in recent years, more and more businesses are seeing the value of video” and are choosing to implement it more and more in their content. Read the entire post here.

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

Many businesses have found that offering discounts and creating loyalty programs to be extremely beneficial, and especially in trying times, offering these kidneys of incentives can show your clientele that you care about them. In this article published by Bigcommerce, you’ll learn about best practices on how to most effectively offer discounts, create loyalty programs, and implement promotional marketing strategies to boost business. Click here to learn more.