What’s New in eCommerce Marketing?

Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders.

Our goal with our weekly blog round up is to curate the best content for e-commerce business owners/marketing executives like you. We know that running and scaling an online store is stressful and that you probably don’t have the time to sit down, find the best content, self educate and execute yourself. That’s why we’ve done some of the heavy lifting for you.

We hope that this takes some burden off of you or your team and that you enjoy this week’s roundup! Please reach out if you have any questions or would like one of our strategists to take a look at your business.


September 14-18 Industry News

The Shopper Speaks: So What About a Social Distanced Black Friday?

As Black Friday continues to loom in the near future, many business owners and consumers are wondering what it’s going to look like this year. What are retailers focusing on now and how can you start preparing your strategy for the 2020 holiday season? In this recent article from Digital Commerce 360, you’ll find all the data and insight you need to get a handle on this year’s Black Friday plans. Click here to read on.

Here Come the Holidays: Prepping Your Ecommerce Store for 2020

It’s time to start formulating your plan for the holiday season, and many businesses find themselves struggling to create a solid plan in light of the significant impact of the coronavirus. How can you prepare for Black Friday and Cyber Monday and stay ahead of the game? In this article from Bigcommerce, you’ll find extensive guidance on how to get everything ready for this year’s holiday season for your eCommerce business. Click here to read on.

The Road Ahead: How to Anticipate and Plan for Cyber Weekend Shipping Challenges in Light of the Coronavirus

It’s always good to plan in advance for the holiday season, and that is more true than ever as we head into 2020 Black Friday and Cyber Monday. What do you need to do to properly prepare your eCommerce business to meet the demand and handle current shipping challenges for your customers? Get all the details on how in this recent post from Klaviyo, found here.

How to Start Your SMS Program in Four Simple Steps

What can SMS marketing offer your eCommerce business? Text messaging has proven to be an incredible tool for reaching your customers, and a great way to generate more revenue. In this recent post from Omnisend, you’ll find a step by step guide on how to create an SMS program for your business. Click here to check it out.

Why Customers Aren’t Finishing Their Orders (And 3 Ways to Change That Before The Biggest Shopping Season of the Year)

We’ve all seen it- someone visits your website, adds a few items to their carts, and then they mysteriously disappear. What can you do to combat this? What needs to be done to help your site visitors complete their purchases? In this recent article from Privy, you’ll find out why your customers aren’t completing their orders and what you can do about it. Click here to read on.

Successful Email Workflows: 23 Experts Spell Out their Best Tips

If you’re looking for ways to engage your customers and drive more traffic on your site, email marketing may be something that you should consider. In this post from ReferralCandy, you’ll find details on what email marketing is and tips on setting up some surefire email marketing workflows. Click here for all the details.

Focusing on Your Customers Shouldn’t Cost You Anything

What is the best way to retain a customer and keep them coming back again and again? Taking the time to establish a relationship with them, as well as prove that you’re trustworthy, is key to helping customers and site visitors return. How can this be done? In this post from Route, you’ll find tips on how to establish these positive relationships with your customers and create more success for your eCommerce business. Click here for more.

September 2020 Ecommerce Trend Analysis: Omnichannel Is Here to Stay

How are businesses reacting and pivoting to current market changes? What can you learn from some of the leading brands and how they’re continuing to generate success? In this recent article from Pattern, you’ll find details on their September 2020 trend analysis for eCommerce businesses, what’s working, and what’s changing. How can your strategy be adjusted? Click here to read on.

Beginner PPC Optimization Tips for Ecommerce Brands

Taking advantage of Pay Per Click marketing, or PPC marketing, can work wonders for helping your eCommerce business gain more visibility and traffic. In this recent post from PPC Hero, you’ll find easy tips for optimizations and tests you can apply to your PPC campaigns. How can you use ads to take things to the next level? Click here for the full article.

8 Types of Interactive Content and Engaging Examples

Creating content that engages your audience and keeps them exploring your site is a great way to drive more traffic and revenue for your eCommerce business. Whether you’re creating quizzes or interactive infographics, generating interactive content is a great way to keep your audience engaged. In this post from SEMrush, you’ll find 8 different types of interactive content that you can implement on your site. Click here to learn more.

Pinterest Releases New Data on Key Trends Heading into the Last Quarter of 2020

With the steady presence of the coronavirus, it’s more important than ever to maintain a good idea on what is trending and what people are looking for. In this recent post from Social Media Today, you’ll find new data released by Pinterest on what some of the key trends are that they have noticed with their users. How can you use this to round out your digital marketing strategy? Click here for all the details.

A Small Business Guide to Facebook Shops [Infographic]

Social media has made its mark and proven to be an incredible tool for eCommerce businesses. With the arrival of the new Facebook Shops, it’s important to stay up to date on what potential it holds and how to make the most out of the new tool. In this recent article from Social Media Today, you’ll find all the details on Facebook Shops, insightful statistics, and a step by step guide on how to get set up. Click here for more information.

COVID-19 Is Changing How, Why and How Much We’re Using Social Media

It makes sense that, with the rise of COVID-19, that social media usage has risen with it. But why exactly is this happening, and what are people turning to social media for? In this post from Digital Commerce 360, you’ll find helpful insights and statistics on how social media is correlating with COVID-19. How can your strategy change with this information? Click here for all the details.

Tips for Influencers: How to Successfully Pitch for More Brand Deals

Influencer marketing continues to be an influential aspect of eCommerce marketing. If you’re an influencer or content creator and are struggling to pitch for more brand deals, this is the resource for you. In this post from Later, you’ll find helpful tips and insights on how to effectively pitch yourself to brands, increase your following, and create more success for yourself. Click here to read on.

Get More Google Business Reviews With These 16 Tried & True Tactics

Business reviews can be an incredible tool for establishing trustworthiness with current and potential customers, and building up a good base of positive reviews will work wonders for your eCommerce business. In this recent post from Wordstream, you’ll find tried and true tactics on how you can get more Google Business Reviews for your business. Click here to find out how.

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Instagram released it’s new feature Reels a few weeks ago, and the social media world has been abuzz ever since. There seem to be such varying opinions, so it’s time to decide- is Instagram Reels really worth pursuing? In this recent post from Social Media Examiner, you’ll find a comprehensive pro and con list of whether or not it’s worth including in your social media strategy. Click here to read on.

How to Add Keywords in Your Copy While Making Google Love You

Keyword research and implementation continues to hold power with eCommerce businesses. Including it in your digital marketing SEO strategy is a must. So how do you add keywords to your content so that Google can see it? In this post from Search Engine Journal, you’ll find insight and tips on how to make the most out of your keyword research efforts. Click here for all the details.


September 7-11 Industry News

Crawl Budget: Everything You Need to Know for SEO

Understanding how search engines crawl the web and how to determine your budget for a crawl is a crucial piece to your SEO puzzle. So how do you determine your budget and understand how crawls work? In this recent post from Search Engine Journal, you’ll find all the details you need for a successful crawl for your eCommerce website. Click here for the details.

14 of the Best Product Page Design Examples

Ensuring your product pages are all up to par is an absolute must for your eCommerce business. Are you looking for some fresh inspiration to help your product pages stand out? In this recent article from SEMrush, you’ll find 14 examples of fantastic product pages to help get your creative juices flowing. Click here to read on

Shorter Content Earns the Most Backlinks, Study Says

When it comes to content marketing, the age-old question is always “how long should my content be?” You want your content to be successful and drive more traffic and success to your website. In this recent post from Search Engine Journal, you’ll find details on a recent study that shows a positive correlation between backlinks and content with less than 700 words. How can this affect your content marketing strategy? Click here for the full post.

The Social Media Universe in 2020 [Infographic]

Social media is ever-evolving and extremely important for eCommerce businesses. With all of the unique changes that came with 2020, social media usage is up and higher than ever. In this recent post from Social Media Today, you’ll find helpful data that explains which platforms are the most popular in what countries. Click here to read on.

Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content

Pinterest continues to rise in popularity, and with many users turning to the platform with a shopping mindset. Because of this, Pinterest has made some changes and improvements on feed ranking and video content. In this post from Social Media Today, you can find all the details on the updates. Click here for the full post.

Athleisure is Nearly 20% of Online Apparel Sales

Recent studies have shown that, with the presence of the coronavirus, there has been a major uptick in athleisurewear purchases. In fact, it is currently comprising 20% of all apparel sales in the United States. How can these statistics help you to hone in on your digital marketing strategy? Find all the details on the recent news in this post from Digital Commerce 360. Click here to read on.

How to Do Keyword Research for SEO: A Simple Step-by-Step Guide

Keyword research is a crucial aspect of SEO that has proven time and again to be worth the effort. But what exactly is keyword research and how can you get it done and implemented for your eCommerce site? In this article from Search Engine Journal, you’ll find all the details you need to conduct effective keyword research and take your site to the next level. Click here for the full article.

The Travel Industry Landscape in 2020: How PPC Strategy Evolves

Everything is looking different in 2020, but perhaps the industry that has been impacted the most is travel. The coronavirus has turned it completely upside down, and it’s important to have the right strategy in place in order to continue treading water. In this recent post from PPC Hero, you’ll find helpful advice on how having the right PPC strategy in place can help those in the travel industry. Click here for more.

Anatomy of a Powerful Content Marketing Funnel [SEMrush Survey Stats]

When it comes to content marketing, having a proper understanding of how the content marketing funnel works is crucial to finding success. So how do we begin studying the funnel to establish a deeper understanding? In this post from Search Engine Journal, you’ll find all the details you need on the marketing funnel, how it works, and how it affects your eCommerce business. Click here for more.

How to Write Facebook Ads That Reduce the Barrier to Purchase

Facebook ads are a great tool for reaching a wide audience and educating them about your products and services. If you’re looking for ways to more efficiently move people to action with your ads, it’s time to take a deeper look at your ad copy. In this recent post from Social Media Examiner, you’ll find helpful insight on how to write the best copy to help ease your site visitors into making a purchase. Click here for the details.


The Best of 2020

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

13 Instagram Ad Examples

Looking for some fresh inspiration to drive new content for your Instagram ads? In this post from Digital Marketer, you’ll find effective examples of Instagram ads for small and large companies that are sure to inspire. Check it out here and start making your ad strategy!

Is Bounce Rate a Useful Metric for eCommerce?

Bounce rate is a factor that is frequently discussed for eCommerce businesses, but how helpful is it for your website? In this article from eCommerce Guide, you’ll find everything you need  to know about what bounce rates are, what they mean for your site, and how they can be useful for you. Get all the details here.

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

How to Leverage Video to Improve Your Paid Social Campaigns

Maintaining fresh and diverse content on your eCommerce social media platforms is essential to keeping your audience engaged. Stryde’s Anthony Christie explains that “in recent years, more and more businesses are seeing the value of video” and are choosing to implement it more and more in their content. Read the entire post here.

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

Many businesses have found that offering discounts and creating loyalty programs to be extremely beneficial, and especially in trying times, offering these kidneys of incentives can show your clientele that you care about them. In this article published by Bigcommerce, you’ll learn about best practices on how to most effectively offer discounts, create loyalty programs, and implement promotional marketing strategies to boost business. Click here to learn more.