What’s New in eCommerce Marketing?

Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders.

Our goal with our weekly blog round up is to curate the best content for e-commerce business owners/marketing executives like you. We know that running and scaling an online store is stressful and that you probably don’t have the time to sit down, find the best content, self educate and execute yourself. That’s why we’ve done some of the heavy lifting for you.

We hope that this takes some burden off of you or your team and that you enjoy this week’s roundup! Please reach out if you have any questions or would like one of our strategists to take a look at your business.


November 16-20 Industry News

October Retail Sales Grew as Consumers Started Holiday Shopping Early

What did October teach us about consumer behavior, and how can we use this information to prepare for the rest of the year? In this recent article from the National Retail Federation, you’ll find all the details you’ll need about retail growth and consumer behavior leading up to this point. Click here for the full article.

Holiday and Shipping Deadlines for USPS, FedEx and UPS in 2020

Shipping expectations are more unique than ever, and it’s important to stay on top of what the holiday and shipping deadlines are to ensure customer satisfaction for your eCommerce business. In this article from AARP, you’ll find helpful details on what the shipping deadlines are for USPS, FedEx, and UPS. How will this affect your shipping plans and strategies? Click here to read on.

5 Smart Tools to Boost your Digital Marketing in 2021

One major key to finding the success you’re looking for in your digital marketing efforts is to make sure you have the right tools on hand. In this recent post from Social Media Today, you’ll find helpful insight on five different smart tools that can take your digital marketing to the next level in 2021. Click here to read on.

The Best Times to Post on Instagram During the Holidays

Everyone is focusing on and creating plans around the holidays, especially as we come closer and closer to Black Friday and Cyber Monday. So what should the strategy be for posting on Instagram during the holidays? In this post from Social Media Today, you’ll find guidance on what some of the best times are to post on Instagram to get the most traction out of your posts. Click here for the full article.

6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs

Staying on top of SEO trends is a surefire way to ensure your site is up to date and delivering what your customers are looking for. So what are some of the content writing trends coming up in 2021? In this article from Search Engine Journal, you’ll find details on six content writing trends coming up this next year. Click here to read on.

9 PPC Mistakes That Impact Success

Everyone wants to see results from their PPC efforts. So what are some potential mistakes you might be making that could have an impact on your level of success? In this recent article from Search Engine Journal, you’ll find insights on nine common PPC mistakes that you should start avoiding. Click here for the full article.

6 Tips on Writing Festive eCommerce Emails that Shine

Email marketing is a fantastic way to stay in touch with your customers and establish a deeper connection with them. So how can you make sure you’re creating the right kind of content for your emails? In this article from SEMrush, you’ll find tips on how to write emails that stand out and generate results for your eCommerce business. Click here to read on.

Black Friday Plus COVID-19 Add Up to Crunch Time for Retailers

We’ve been anticipating it for months- COVID-19 is already having a major impact on holiday and Black Friday shopping, and many retailers are feeling the pressure. What are they doing to combat the difficulties and continue to generate success? In this recent article from Digital Commerce 360, you’ll find helpful insights on what some businesses are doing in light of current challenges. Click here to read on.

Selling on Amazon vs. Your Own Site: Pros and Cons of Both

Amazon has become the retail giant of the internet, and many have found success by utilizing the platform to sell their products. But which is better- selling on Amazon, or selling on your own site? In this recent post from Bellavix, you’ll find helpful insight on what the pros and cons are of both options. Click here for the full article.

Enterprise SEO Strategies for eCommerce Sites

Things in the SEO world are constantly changing and evolving, and maintaining an understanding of what works can be challenging. So what are the best current enterprise SEO strategies right now for eCommerce websites? In this recent post from Nozzle, you’ll find insights on what is driving traffic and results right with for enterprise SEO. Click here to read on.


November 9-13 Industry News

Driving Revenue for Your Clients Through Paid Social Funnels

What are paid social funnels and how should they be implemented to generate the revenue that your clients are looking for? In this recent article from Shopify, you’ll find helpful insight on paid social funnels to get the best possible results. How can this be implemented in your digital marketing strategy? Click here for the full article.

Whip Up a Tantalizing Blog Post with These 9 Ingredients

In order for a blog post to really deliver in terms of SEO, there are a number of things that you need to include in order to make it effective. In this recent post from Content Marketing Institute, you’ll find helpful guidance on what makes content effective and how you can implement it in your own content. Click here to read on.

How to Optimize for Google Featured Snippets [Research]

When done correctly, a Google featured snippet can be an incredible tool for driving more traffic to your website. So what does Google want to see in your optimizations for featured snippets? In this article from SEMrush, you’ll find information on some research they’ve conducted on how to find the most success from your featured snippet effort. Click here for more information.

Search Ad Spending is Growing in 2020 Despite Pandemic

With so many changes that have come due to the coronavirus, it’s not surprising that digital marketing has been affected, as well. In this post from Search Engine Journal, you’ll find information detailing how search ad spend has grown significantly over the course of the year due to the pandemic. How can you use this information for your ad strategy? Click here for the full article.

External Links (SEO Best Practices)

What are external links and what part should they play in your SEO strategy? In this recent article from SEMrush, you’ll find all the information you’ll ever need on external links and how to implement them on your site for optimal success. Having a deep understanding of these different aspects of SEO is a surefire way to ensure you’re getting the most out of your efforts. Click here to read on.

12 Ways to Prevent Fraud During the COVID-Driven eCommerce Boom

We all know that online purchasing has skyrocketed as the coronavirus continues to leave it’s mark on our lives. As we enter the biggest purchasing time of the year, what can you do to prevent fraud on your eCommerce site? In this article from Digital Commerce 360, you’ll find twelve specific tips to keep fraud to a minimum. Click here for all the details.

Pinterest Launches Holiday Gift Guide, Shares New Gift Trend Insights

Pinterest recently released their 2020 holiday gift guides, and gives some incredible insight into gift trends and what people are looking for. How can you use this information to round out your holiday strategy and get the most out of your efforts? In this recent post from Social Media Today, you’ll find all the details on the Pinterest holiday gift guide and what it teaches us about current trends. Click here for the full article. 

How Retailers Work to Make Fulfillment Sustainable with Thoughtful Packaging and Slower Shipping

With online shopping becoming an ever-increasing resource for consumers, many businesses find themselves brainstorming how they can take their packaging and shipping to the next level. In this post from Digital Commerce 360, you’ll find insights on how retailers are striving to make their packaging and fulfillment more thoughtful while also combatting slower shipping. Click here to read on.

What Makes a Good Landing Page: Calls to Action

When it comes to your PPC campaigns, landing pages can make or break the success you’re able to generate. So what makes a good landing page and what do you need to implement to find the results you’re looking for? In this recent article from Search Engine Journal, you’ll find all the details on landing pages and what kinds of calls to action you should be implementing. Click here for all the details.

4 Pillars of Paid Media Growth

If you’re taking the time to run paid media campaigns, it’s understandable that you want to do everything in your power to make them successful. So what do you need to include to ensure growth? In this post from PPC Hero, you’ll find details on the four pillars of paid media growth. How can you implement these details in your paid media strategy? Click here to read on.

Cookieless Browsers Will Upend Ad Tracking

What kinds of trends are coming up around ad tracking? Is there a possibility that you’ll have to adjust your strategy to adhere to the behaviors of consumers? In this recent post from Practical Commerce, you’ll find insights on how cookieless browsers have the potential to upend your ad tracking. Click here to read more.

Cyber Monday 2020: Here’s How to Conquer the Busiest Day of The Year

Many experts are predicting that this year’s Cyber Monday will be the busiest we’ve ever seen. So what can you do to prepare your eCommerce business to meet the demand? In this post from BigCommerce, you’ll find insights and tips on how to prepare for Cyber Monday and how to generate the success you’re looking for. Click here for the full article.


The Best of 2020

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

13 Instagram Ad Examples

Looking for some fresh inspiration to drive new content for your Instagram ads? In this post from Digital Marketer, you’ll find effective examples of Instagram ads for small and large companies that are sure to inspire. Check it out here and start making your ad strategy!

Is Bounce Rate a Useful Metric for eCommerce?

Bounce rate is a factor that is frequently discussed for eCommerce businesses, but how helpful is it for your website? In this article from eCommerce Guide, you’ll find everything you need  to know about what bounce rates are, what they mean for your site, and how they can be useful for you. Get all the details here.

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

How to Leverage Video to Improve Your Paid Social Campaigns

Maintaining fresh and diverse content on your eCommerce social media platforms is essential to keeping your audience engaged. Stryde’s Anthony Christie explains that “in recent years, more and more businesses are seeing the value of video” and are choosing to implement it more and more in their content. Read the entire post here.

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

Many businesses have found that offering discounts and creating loyalty programs to be extremely beneficial, and especially in trying times, offering these kidneys of incentives can show your clientele that you care about them. In this article published by Bigcommerce, you’ll learn about best practices on how to most effectively offer discounts, create loyalty programs, and implement promotional marketing strategies to boost business. Click here to learn more.