What’s New in eCommerce Marketing?

Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders.

Our goal with our weekly blog round up is to curate the best content for e-commerce business owners/marketing executives like you. We know that running and scaling an online store is stressful and that you probably don’t have the time to sit down, find the best content, self educate and execute yourself. That’s why we’ve done some of the heavy lifting for you.

We hope that this takes some burden off of you or your team and that you enjoy this week’s roundup! Please reach out if you have any questions or would like one of our strategists to take a look at your business.


January 25-29 Industry News

20 Shopify Apps that will Supercharge Your eCommerce Business

Shopify is one of the very best website platform options out there. With an extensive variety of apps that you can implement on your site, they make it easy to make your site as user friendly as possible. In our recent blog post, you’ll find our top 20 shopify apps that can take your eCommerce site to the next level. Click here for all the details.

What Are Semantic Keywords? SEO for Beginners

Maintaining a rounded understanding of keywords and how they work is imperative to seeing success in your SEO efforts. So what are semantic keywords and how do they work? In this recent article from SEMrush, you’ll find all the details you need to help you understand semantic keywords and their place in the SEO world. Click here to read on.

Facebook Explains How the News Feed Predicts What We Want to See

How does Facebook determine what each individual user wants to see and when? They recently released a guide to help us understand their process. In this recent post from Social Media Today, you’ll find insights on this recent guide from Facebook. How can this help you solidify your social media strategy? Click here for all the details.

Social Media Ad and Video Spend Skyrocketed in Q4 2020

We have become accustomed to seeing ad spend increasing over time, but we saw a significant jump in social media ad and video spend at the end of 2020. In this post from Social Media Today, you’ll find helpful insight on why this might be and how to continue to generate success in spite of the changes. Click here for the full article.

Keyword Strategy: How to Get the Basics Right

Understanding what keywords you’re ranking for is just the first step – creating and implementing a keyword strategy is the best way to ensure you’re getting the results you’re looking for. In this recent article from SEMrush, you’ll find helpful guidance on how to put together and execute an effective keyword strategy. Click here to keep reading.

How to Do Mobile Keyword Research

With an increasing use of mobile Google searches, it’s more important than ever to make sure you’re investing the right amount of time in mobile keyword research. In this post from SEMrush, you’ll find insight on what mobile keyword research is and how to make the most of your efforts. Click here to read the full article.

Birchbox Shares Its Top Customer Service Tips From the Holiday Season

It’s always a good idea to keep an eye on what other businesses are doing to generate success. In this recent post from Digital Commerce 360, you’ll find insight on what Birchbox did during the 2020 holiday season to generate success and deliver prime customer service, in spite of the difficulties we all faced this last year. Click here to read on.

Retailers Pivot to Adjust to the Pandemic

The coronavirus pandemic is keeping us all on our toes, and we are seeing an increasing need to respond to the changes it’s requiring. In this recent post from Digital Commerce 360, you’ll find details on how some retailers are pivoting their strategies in order to adjust to COVID. How can this help you solidify your own strategy? Click here for all the details.

The Perfect Social Media Posting Schedule for Your Business in 2021

Taking the time to understand when the best times are to post on your company social media profiles can make a world of difference for your social media presence. In this article from Social Media Today, you’ll find a posting schedule to help guide you through the best times to post in 2021. Click here for the full post.


January 18-22 Industry News

Ulta Loyalty Members Drive 95% of Sales

The numbers are in, and makeup giant Ulta is showing that nearly all of their sales were driven by members of their loyalty program. What is Ulta doing right to drive these kinds of results, and how could creating a loyalty program make a difference for your eCommerce business? In this post from Digital Commerce 360, you’ll find details on what Ulta is doing to maintain such an effective loyalty program. Click here for the full post.

5 Agile Marketing Values to Sharpen Your Content Process

Ensuring you have an efficient marketing method paired with your content process is a surefire way to generate the results you’re looking for. So what are the top marketing values that you should be focusing on when it comes to content? In this recent post from Content Marketing Institute, you’ll find details on the top five marketing values to consider for your content strategy. Click here to read on.

The Big List of 40+ Goal Setting Tools

January 2021 is upon us, which means that a lot of people are focusing on new goals for the year. Make sure you’re set for success with your eCommerce business goals by implementing the right goal setting tools! In this recent article from Shopify, you’ll find insight on 40+ goal setting tools for you to consider. Click here for all the details.

The Marketing Strategy That Grew Sales 10x in 18 Months

Having the right marketing strategy can be just the thing to take your eCommerce business to the next level. In this recent podcast from Shopify, you’ll find details on how two business owners were able to generate success by implementing the right strategy, even through the challenges of COVID. Click here to listen to the full podcast.

How to Find Related Keywords and How to Use Them

Keyword research is an essential part of any digital marketing strategy, and has the potential to drive some incredible traffic to your site. So what are related keywords and what is the best way to implement them in your strategy? In this recent article from SEMrush, you’ll find all the information you need about how to identify and utilize related keywords. Click here for more information.

4 Tips for Warming Up Your Instagram Ad Audience

Instagram is a fantastic tool that, when used correctly, can help to significantly raise brand awareness and drive more converting visitors to your site. When it comes to running ads on Instagram, what are some best practices for making the most of your efforts? In this recent post from PPC Hero, you’ll find specific tips on how to most effectively warm up your Instagram ad audience. Click here for the full post.

How Branding Supports Search Engine Marketing Success & ROI

Does branding really make a difference for eCommerce businesses, or is digital marketing alone enough to drive results and traffic? In this article from Search Engine Journal, you’ll find information on just how effective branding can be when paired with search engine marketing. Click here for all the details.

The Global PPC Click Fraud Report 2020-2021

Click fraud is a very real threat that digital marketers are facing. Understanding the facts and knowing what you can do to combat it can help you to formulate an effective strategy to continue to make the most of your PPC efforts. In this article from Search Engine Journal, you’ll find a detailed report on PPC click fraud from 2020-2021 to help you in your efforts. Click here to read on.

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

One key factor to generating the results you’re looking for in your social media efforts is understanding when the best time of day is to post on your accounts. Getting your content in front of your target audience at the right time is imperative to driving success. In this recent article from Social Media Today, you’ll find tips on when it’s best to post on social media this year. Click here for the details.

Content Writing: How to Write and Order Different Types of Content

Generating the right kind of content for your website can make or break your digital marketing strategy. So what are some of the best practices for getting the best content from your team? In this recent article from SEMrush, you’ll find helpful tips on how to generate the best content possible, as well as guidance on how to get the best work from your team. Click here to read on.


The Best of 2020

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

13 Instagram Ad Examples

Looking for some fresh inspiration to drive new content for your Instagram ads? In this post from Digital Marketer, you’ll find effective examples of Instagram ads for small and large companies that are sure to inspire. Check it out here and start making your ad strategy!

Is Bounce Rate a Useful Metric for eCommerce?

Bounce rate is a factor that is frequently discussed for eCommerce businesses, but how helpful is it for your website? In this article from eCommerce Guide, you’ll find everything you need  to know about what bounce rates are, what they mean for your site, and how they can be useful for you. Get all the details here.

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

How to Leverage Video to Improve Your Paid Social Campaigns

Maintaining fresh and diverse content on your eCommerce social media platforms is essential to keeping your audience engaged. Stryde’s Anthony Christie explains that “in recent years, more and more businesses are seeing the value of video” and are choosing to implement it more and more in their content. Read the entire post here.

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

Many businesses have found that offering discounts and creating loyalty programs to be extremely beneficial, and especially in trying times, offering these kidneys of incentives can show your clientele that you care about them. In this article published by Bigcommerce, you’ll learn about best practices on how to most effectively offer discounts, create loyalty programs, and implement promotional marketing strategies to boost business. Click here to learn more.