What’s New in eCommerce Marketing?

Here at Stryde, we love growing consumer product e-commerce businesses. One of our core values is curiosity. Our team eats, breathes, and sleeps eCommerce and we’re constantly self-educating by attending conferences, webinars, listening to podcasts and reading new blog content published by other though leaders.

Our goal with our weekly blog round up is to curate the best content for e-commerce business owners/marketing executives like you. We know that running and scaling an online store is stressful and that you probably don’t have the time to sit down, find the best content, self educate and execute yourself. That’s why we’ve done some of the heavy lifting for you.

We hope that this takes some burden off of you or your team and that you enjoy this week’s roundup! Please reach out if you have any questions or would like one of our strategists to take a look at your business.


January 11-15 Industry News

How to Optimize Category Pages with Informational Copy

Making sure you have the right kind of content on your website is an important part of creating a positive experience for your site visitors. So what are the best ways to optimize your category pages? In this recent post from Search Engine Journal, you’ll find insight on how to implement informational copy to make the most of your category pages. Click here for more info.

Using Facebook Ads Manager to Analyze Your Ad Performance

Putting in the time and money to run ads on Facebook will be much more effective if you’re continually tracking your efforts. In this article from Social Media Examiner, you’ll find expert advice and tips on how to use Facebook Ads Manager to analyze your ad performance. How can you incorporate this into your paid social strategy? Click here for the full post.

4 Must-Try Retail PPC Strategies for 2021

New year, new opportunity to refresh your digital marketing strategies! Have you been looking for ways to change up your paid search strategy this year? In this post from Search Engine Journal, you’ll find information on four PPC strategies that you can implement for your eCommerce business. Click here to read on.

Facebook Shares New Insights into Emerging Shopping Trends

We’ve all felt the impact of COVID-19 in our personal and professional lives. We are seeing more and more that consumer shopping habits are shifting and evolving. What can you do to stay on top of current shopping trends? In this recent post from Social Media Today, you’ll find recent insights from Facebook to help you gauge what emerging shopping trends you should be making note of. Click here for more.

How to Build the Perfect Facebook Ad Audience

In order to generate the success you’re looking for with your Facebook ads, it is imperative that you target the right audience. In this recent article from Search Engine Journal, you’ll find tips and insight on how to build the perfect Facebook ad audience to help drive more converting customers to your website. Click here to read on.

How the 2020 Shopping Season Will Inform Digital Trends in 2021

For the last few months, all digital marketers could think about was the 2020 shopping season. But what did the end of the year shopping trends tell us about what to expect in 2021? In this recent post from Digital Commerce 360, you’ll find insights on what we know about digital trends in 2021 from the lessons learned in the 2020 shopping season. Click here for more information.

The Shopper Speaks: eCommerce Favorites from 2020 and What I Will Do More Of in 2021

If there’s anything we learned from 2020, it’s that finding ways to adjust according to the needs of the consumer should be the top priority for eCommerce businesses and marketers. In this recent article from Digital Commerce 360, you’ll find insights on some of the favorite transitions that came with 2020 and how you can implement them this year. Click here to read on.

Amazon Keyword Research: An In-Depth Guide

If you’re in the world of eCommerce digital marketing, you know what a powerful tool Amazon can be for providing insights into your target audience. In this recent post from SEMrush, you’ll find tips on how to use Amazon to help you conduct effective keyword research for your business. Click here for the full article.

Google Ads Remarketing Step-By-Step

What are some best practices for remarketing your Google Ads? In this recent article from PPC Hero, you’ll find helpful insight and step-by-step instructions on how to make the most of your Google Ads remarketing efforts. How could this affect your digital marketing strategy? Click here for more information.


January 4-8 Industry News

21 SEO Tips, Tactics and Trends for Website Content in 2021

The SEO landscape is constantly changing and evolving, and as we enter the new year, it’s important to consider what things you need to adjust to meet the needs of your site visitors. SO what trends are being noticed in the world of content creation? In this recent article from Content Marketing Institute, you’ll find insights on the top 21 SEO trends for website content for 2021. Click here to read on.

Instagram Provides New Tips on How to Create Engaging Reels Content

Instagram Reels recently made it’s way onto the social media scene, and any business owner knows that staying on top of trends is a crucial part of effectively connecting with your audience. In this recent article from Social Media Today, you’ll find details on some new tips that Instagram recently shared on how to generate engaging content using their Reels feature. Click here for more info.

5 Ways to Cater to Your Customer in 2021

Many people look at the beginning of a new year as an opportunity to start fresh and try new things. So what can you do in 2021 to better cater to the needs of your customers? In this post from Wordstream, you’ll find five specific things you can start doing now to meet the needs of your customers. Click here for the full article.

Facebook Provides Tips on Maximizing Lead Generation via Facebook Ads and Posts

Many eCommerce businesses have found that Facebook is one of the most effective platforms to use to connect with their audience. So how do you make the most of your efforts on Facebook? In this recent article from Social Media Today, you’ll find tips from Facebook on how to maximize your lead generation from Facebook ads and posts. Click here for more.

The 18 Best Marketing Strategies for 2021

What are marketing experts saying we should be focusing on in 2021 to generate the results we’re looking for in eCommerce websites? In this recent article from Wordstream, you’ll find details on the 18 best marketing strategies to consider this year for your eCommerce business. Click here for the full article.

Backlinks Remain a Critical Consideration for SEO [Infographic]

With SEO constantly changing, there has been some talk on whether or not backlinks are still doing what they’re supposed to. In this recent post from Social Media Today, you’ll find plenty of evidence that backlinks still play a critical role in driving success through your SEO efforts. How can this affect your digital marketing strategy? Click here to read on.

Google Algorithm Updates 2020 in Review: Core Updates, Passage Indexing, and Page Experience

With so much happening in 2020, Google certainly didn’t miss out on the action. There were a number of Google Algorithm updates that changed a number of things in the world of SEO. In this article from Search Engine Land, you’ll find details on all the algorithm updates from 2020 and the difference they made for eCommerce businesses. Click here for the full post.

Upset Customers? How to Stop Customer Complaints Before They Happen

It’s inevitable that, at some point in your journey as a business owner, you will have upset customers. So what can you do to stay ahead of the game and stop customer complaints before they happen? In this recent article from Shopify, you’ll find tips on how to keep customer complaints under control and deliver excellence for your customers. Click here for more info.

An Expert’s Guide to Sponsored Brand Videos on Amazon

Amazon recently added sponsored brand videos to their list of ad options, providing sellers with a new opportunity to reach their audience. So what do you need to know about Amazon sponsored brand videos to help generate the success you’re looking for? In this recent post from Pattern, you’ll find expert guidance on how to make the most of this new ad medium. Click here for all the details.

5 Anniversary Emails Everyone Should Consider Sending to Their Customers

In the world of email marketing, an anniversary email is one that celebrates a milestone. It could be for a birthday, a milestone of how long they’ve been a customer, etc. So what are some of the most effective anniversary emails to send to customers? In this recent post from Klaviyo, you’ll find insights on the top five anniversary emails that you should definitely consider including in your email marketing strategy. Click here for the full article. 

7 Simple Steps for Instagram eCommerce Success

For many eCommerce businesses, the best way to get yourself seen is to invest time into your Instagram account. But what is the best way to use the platform to generate success? In this post from eCommerce Fuel, you’ll find detailed steps on how to use Instagram for your eCommerce business. Click here for more information.


The Best of 2020

Shopify Partners with Facebook to Help Businesses Launch Branded Facebook Shops

Facebook recently partnered with Shopify to launch their new Facebook Shops feature, available on both Facebook and Instagram. This gives businesses the ability to showcase their products with a customized look and feel. In this post from Shopify, you’ll find all the details on this new feature and how to implement it. Find all the details here!

13 Instagram Ad Examples

Looking for some fresh inspiration to drive new content for your Instagram ads? In this post from Digital Marketer, you’ll find effective examples of Instagram ads for small and large companies that are sure to inspire. Check it out here and start making your ad strategy!

Is Bounce Rate a Useful Metric for eCommerce?

Bounce rate is a factor that is frequently discussed for eCommerce businesses, but how helpful is it for your website? In this article from eCommerce Guide, you’ll find everything you need  to know about what bounce rates are, what they mean for your site, and how they can be useful for you. Get all the details here.

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

20 (Free) Things You NEED to Do After Launching Your eCommerce Website

You’re getting your eCommerce business off the ground and you just launched your website, a very exciting step that is deserving of fanfare! But this doesn’t mean that the work is over- just the opposite, in fact. In this article published by Search Engine Journal, you’ll receive guidance and tips on 20 things you absolutely should do after launching your website. Did I mention that they are all FREE? Click here to learn more.

Building top-funnel content to influence bottom-funnel pages (with real example)

Finding the right balance and direction with your site content is key to your success in your eCommerce business. So how do you determine what content to publish to help your top-funnel content influence your bottom-funnel pages? in this article published Search Engine Land, you’ll find direction and tips on how to create the right kind of content to help you reach your business goals. Learn more here.

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

When was the last time you looked at or updated your abandoned-cart emails? Are you properly optimizing it to get the most out of the tool? Why do abandoned-cart emails even matter? In this article by Marketing Land, you’ll find all of the details and direction you need to make the most out of your abandoned-cart emails to drive more sales and success. Click here to learn more.

How to Leverage Video to Improve Your Paid Social Campaigns

Maintaining fresh and diverse content on your eCommerce social media platforms is essential to keeping your audience engaged. Stryde’s Anthony Christie explains that “in recent years, more and more businesses are seeing the value of video” and are choosing to implement it more and more in their content. Read the entire post here.

Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

Many businesses have found that offering discounts and creating loyalty programs to be extremely beneficial, and especially in trying times, offering these kidneys of incentives can show your clientele that you care about them. In this article published by Bigcommerce, you’ll learn about best practices on how to most effectively offer discounts, create loyalty programs, and implement promotional marketing strategies to boost business. Click here to learn more.