Looking to stay up to date on the latest and greatest in eCommerce? Check out our weekly roundup for the most recent industry news and tips!

Rise Up in SERPs With the Right SEO Content

Do you find yourself wondering if Google search engine results are adequately delivering your content in comparison to other content in your field? In this article published by Content Marketing Institute, you’ll find insight as to what they believe can be done to help your content rise to the top of search engine results. Click here to learn more!

The Best Amazon PPC Strategy in 2020

As best practices for Amazon advertising changes and evolves, it’s important to keep up with the latest adjustments and create a plan of action according to the changes. In this blog post published by Evolved Commerce, you’ll find guidance from organic sales, paid sales, and best as campaign structure. Looking to take your Amazon game to the next level? This is a great place to start. Click here to read on.

How COVID-19 Has Impacted Googe Ads Results for 21 Industries [Data]

Covid-19 Has spread quickly and created huge impacts in every facet of our lives, including our work and businesses. In this post from WordStream, you’ll find data supporting how coronavirus has effected 21 specific industries, ranging from non-profits and charities to business management to real estate. Looking for data on how it has supported your business and industry? Click here to learn more.

Brands, especially restaurants, need FAQs and ‘coronapages’ fast

What can be done to help your business stay afloat during this season of coronavirus? Greg Sterling of Search Engine Land writes that businesses and brands should consider creating ‘coronapages’ to give their customers important information on what is being done to stay safe and productive in this time of uncertainly. Click here to learn more about what you can do for your business.

Search Audiences & User Intent: SEO’s Secret Weapon

How can SEO experts best use search query data to understand the needs of their audience? In this article published by Search Engine Journal, you’ll find insights on query patterns and customer insights, as well as advice on how to use this to your benefit. Looking for a fresh way to understand your audience and what they’re looking for? Click here to learn more.

How to Create Visual Content That’s Worth a Thousand Shares

Creating the right kind of visual content is key to getting the engagement and payback that you’re looking for. In this article published by Content Marketing Institute, you’ll find tips and tricks on how to create visual content with the best reach. “Visuals can craft compelling messages  that speak volumes without a single word.” Click here to learn more!

Content Writing: Tips to Take Your Content Development to the Next Level

Curating the right kind of content is crucial to fulfilling your online marketing goals and strategies. From blog posts to web page copy to email newsletters, it’s important that you use the right voice, tone, and keywords to get the results you want. In this article by SEMrush, you’ll find tips and guidance on how to generate the best content for your business. Click here to read more.

13 Ways Businesses Can Use SEO & Marketing to Combat Coronabirus Impact

What SEO and Marketing tactics and trends should we continue to use during this outbreak of coronavirus? Should we be pushing forward in our efforts, or putting things on the back burner? In this article by Search Engine Journal, Miranda Miller provides words of encouragement and advice on how to keep going in spite of everything happening around us. Click here to learn more.

How to Evolve YOur Clients’ Content Strategy with Ever-Changing Algorithms

With search engine algorithms constantly changing, it’s important to prioritize changing your client’s content strategy to reflect the changes and get the results they’re wanting. In this blog post from Search Engine Journal, you’ll find guidance on how to handle things like mixed SERPs, queries, and more to help you stay on top of your strategy game. Click here to read on and learn more.

Success Story: Adding Content to eCommerce Category Pages

There seems to be an ongoing debate among eCommerce companies about whether or not it is best practice to add content to category pages. Is it helping the customer get the information that they need, or is it distracting? In this article published by Boyd Norwood with Nozzle, you’ll find an example of a company added more content to their category pages and fond success. Click here to learn more!