We here at Stryde make it a priority to keep you up to date on the latest and greatest happenings in the world of eCommerce digital marketing. Take a look at this week’s news roundup!

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

The Google Discover Feed, while remaining a slightly mysterious feature, is starting to make more headway and has the potential to be the next big thing. This program personalizes the user’s feed based on topics previously searched, browsing history, app usage, location, and more. Is a Discovery campaign something that you should consider for your eCommerce agency? Read more here.

Enterprise SEO: Planning Your 2020 SEO Strategy

Are you looking to nail down your 2020 SEO Strategy? In this insightful article published by Search Engine Journal, you will find an arsenal of tips, tricks, and tools for everything from keyword optimization to crawling tools. Get ready for the fiscal year by determining your plan of attack. You can read more here.

Google has stopped deduplicating right-sidebar featured snippets

With the recent hype surrounding the snippet alterations on Google search pages, we feel that it is important to continue to stay up to date on the changes and how they could affect eCommerce companies. This article published by Search Engine Land details Google’s plans for right-sidebar featured snippets, as well as why we should be paying attention to these changes. You can find out more here.

Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

Social Media Today held its first SMTLive Twitter Chat of the year, discussing social media marketing goals for 2020. Covering platforms like Instagram and LinkedIn, as well as discussion on to best take advantage of what these have to offer, this is truly a treasure trove of valuable information that you don’t want to miss. If you’re looking for the most up to date social media trends, as well as best practices for upping your engagement and brand awareness, you will definitely want to take a look at this overview.

5 of the Most Complex SEO Problems & How to Fix Them

Optimizing your website and staying up to date with best practices is absolutely essential to helping consumers find your business online. It can be easy to let some things fall between the cracks, and small SEO mistakes can have a major impact on the success of your site. This post from Search Engine Journal outlines some of the most common SEO mistakes that are made, as well as insight on how to remedy them. Take a look here.

Your reputation depends on a solid (and legal) online review strategy

According to this article published by Search Engine Land, 95% of shoppers read online reviews before making a purchase. It is absolutely vital to have an online review strategy if you want to take your sales to the next level. Take a look at some of their tips on how to put together your strategy and start using your online reviews to your advantage. Ready more here.

Systematically upgrade your existing content: Here’s how (and when) to do it

When considering your content strategy, don’t overlook the option of upgrading and updating your older work. This article by Search Engine land outlines the various benefits of content upgrading, as well as expert tips on how to get started on your upgrades and choosing what content to update. Find more info here.