Looking for the most up to date news in eCommerce? We’ve got you covered- stay in the loop and check out favorite articles and blog posts from this last week!

The FTC’s Influencer Endorsement Guidelines  May Soon Become Binding

The Federal Trade Commission is starting to respond to the misinformation that paid influencer ads create when they are presented as organic content. In a recent statement, they explain that “the blurred lines between clearly paid endorsements and seemingly authentic reviews are damaging the online marketplace by spreading misinformation.” Find out how this could affect you and your business by reading the full article, published by Impact, here.

How to Structure a PPC Campaign in the Age of Automation

When it comes to Pay Per Click advertising, there has been plenty of content written on how to create the best and most effective campaigns. However, in the recent transition into automation, your thought process and mindset might need to shift in order to have the most success. In this article by Search Engine Journal, you’ll find tips and insight on how to make the most out of your automated PPC campaigns. Click here to find out here!

Google Updates Image Search with Ions for Products, Recipes, and Videos

With the consistent flow of transition with Google, we like to make it a priority to keep you up to date on any and all pertinent changes. Search Engine Journal explains that “Google is updating its image search results pages with icons indicating what type of content the images lead to.” Specifically, they are adding icons for products, recipes, and videos. If your eCommerce business has any content that falls into these categories, you will definitely want to read this article! You can find it here.

10 Content Marketing Statistics for 2020

Content marketing and creation has been and continues to be a fantastic way to help see success in your business. In this article published by Convince & Convert, you’ll find useful and insightful statistics to help guide you as you make a strategy for your content creation that is in line with current trends and what will drive the most revenue. Learn more here.

12 SEO Best Practices That Everyone Should Follow

Staying up to date on the most recent best practices for SEO is key to ensuring that you are getting the most out of your efforts. In this post published by Ahrefs blog, you’ll find some of the most essential best practices for Search Engine Optimization to implement in your eCommerce business. From targeting topics to helping your pages load quickly, you’ll find everything you need to take your SEO game to the next level. Find out more here.

7 Techniques to Get More Customer Reviews for Your Local Business

We all know that online reviews can make or break your business. Maintaining a healthy amount of positive reviews is essential to your success, and in this article published by Search Engine Journal, you’ll find great techniques that you can start applying today to get more customer reviews. Take a look here and get ready to take some notes!

How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Tracking your Facebook ads is key to ensuring that your efforts are paying off, and will give helpful insight as to whether or not changes need to be made in order to help your ads be more successful. In this post published by Social Media Examiner, you’ll find helpful direction as to what metrics you should be tracking in order to best manage how your Facebook ads are performing. Find out more here.

#SMTLive Recap: Paid Social and Audience Targeting

In Social Media Today’s most recent live Twitter chat, they cover paid social and audience targeting, posing questions and receiving answers from the experts. In this recap post, you’ll find details on common paid social campaign mistakes, target audience challenges and how to overcome them, and much more. Read more here.

eCommerce SEO: Optimizing and Ranking Category Pages

Category pages are debatably some of the most important pages on your site, so putting forth the right amount of effort to ensure they are properly optimized is of the utmost importance. In this article published by PPC Hero, you’ll find tips, tricks, and guidance on how to make your category pages stand out, from keyword utilization to the right kind of category page content creation. Click here to learn more.